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Playtech launches expanded Bingo portfolio in Italy

George Miller

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Playtech launches expanded Bingo portfolio in Italy
Image Source: mando-connect.co.uk
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Playtech, the world’s leading omni-channel gaming company, today announces the launch of an expanded Playtech Bingo platform in Italy, available through the Sisal, Snai and William Hill brands.

Italian regulators have introduced an updated protocol, called PBAD3 protocol, which allows operators to offer online Bingo variants. Launching on the 26th February, Playtech is the first in the industry to make the most of this updated protocol to offer an expanded Bingo portfolio. Playtech can now deliver these new Bingo variants that can be specifically addressed at Italian players, while also replicating its cutting-edge international offering for the Italian audience.

The opportunity for licensees to offer online Bingo variations was the last missing piece of the Italian regulatory framework. Previously, protocol prevented operators from offering the same range and flexibility of gaming products in Italy that can be found in other markets.

The updated Bingo offering includes the addition of the two-line prize and 75 ball UK bingo, as well as other new variants that are compliant with PBAD3. Playtech will also be able to roll out additional features on a broader variety of platforms, including HMTL5 desktop, mobile and tablet clients as well as iOS and Android native apps.

Angus Nisbet, Managing Director of Digital Bingo at Playtech, said: “Becoming the first platform in Italy to make the most of the updated protocol is a significant moment in developing our offering in one of our key markets. The speed with which we have been able to expand our platform and products in Italy reflects our commitment to growing and building our offering in new and existing regulated markets.”

 

About Playtech:

Founded in 1999 and premium listed on the Main Market of the London Stock Exchange, Playtech is a technology leader in the gambling and financial trading industries.

Playtech is the gambling industry’s leading technology company, delivering business intelligence-driven gambling software, services, content and platform technology across the industry’s most popular product verticals, including casino, live casino, sports betting, virtual sports, bingo and poker. It is the pioneer of omni-channel gambling technology through its integrated platform technology, Playtech ONE. Playtech ONE delivers data-driven marketing expertise, single wallet functionality, CRM and responsible gambling solutions across one single platform across product verticals and across retail and online.

Playtech partners with and invests in the leading brands in regulated and newly regulated markets to deliver its data-driven gambling technology across the retail and online value chain. Playtech provides its technology on a B2B basis to the industry’s leading retail and online operators, land-based casino groups and government sponsored entities such as lotteries. As of June 2018, through the acquisition of Snaitech, Playtech directly owns and operates the leading sports betting and gaming brand in online and retail in Italy, Snai. Snaitech operates a B2B2C model as a service provider, allowing franchisees to utilise the Playtech technology stack in in the retail environment while operating the leading brand, Snai, directly online as a B2C business.

Playtech’s Financials Division, named TradeTech Group, is a technology leader in the CFD and financial trading industry and operates both on a B2B and B2C basis.

Playtech has in total c.5,800 employees across 17 countries and is headquartered in the Isle of Man.

www.playtech.com

Industry News

ODJ Survey Reveals France’s Gambling Activity Declines, Problem Gambling Rises

Niji Narayan

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ODJ Survey Reveals France’s Gambling Activity Declines, Problem Gambling Rises
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The latest survey by Observatoire des jeux (ODJ), the regulating body that monitors the gambling activity of France, has revealed that gambling activity in the country is declining, but the cases of problem gambling rise.

Problem gambling is one of the biggest setbacks of the gambling industry. Protocols that ensure that players are protected from themselves are required for every company before approval of their licenses.

The decline in gambling activity for a country could mean two things. First, the country gets lesser revenue from the industry. And it also means that fewer people are attracted to gambling which means more money for their families.

ODJ reported that 47.2% of the ten thousand respondents are engaged in some gambling last year, a decline from the 2014 survey’s 57.2%.

The report also showed that the country’s excessive gambling activity doubled from 0.8% in 2014 to 1.6% in 2019. Gamblers at risk of becoming problem gamblers rose from 3.8% in 2014 to 4.4% last year.

The regulating body concluded that around 370 thousand French adults are problem gamblers, while about 1 million are at risk of becoming one. ODJ also claimed that 6% of spending on problem gamblers and those at risk of becoming one contributed 38.3% of all gambling spending in 2019.

The survey also revealed that lottery games lead France’s gambling activity, but problem gambling among lottery players remained low at nearly 1%. The report revealed that lottery scratch games are twice more addictive than traditional draw games. Poker and casino players are four times more prone to problem gambling compared to lotteries, while sports and race betting is six times more addictive.

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Industry News

Holland Casino Reopens to Public

Niji Narayan

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Holland Casino Reopens to Public
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Holland Casino has reopened the doors of all 14 of its facilities on July 1. The opening act was performed in the atmospheric dome hall of Holland Casino Amsterdam Centre by singer Tino Martin and CEO Erwin van Lambaart.

Under the supervision of croupier Sharize, the first spin on the roulette table was symbolically given. This ended the closure of almost four months.

“We are very happy that we are open again and that we can fulfill our social task. As of today, our valued guests can safely and responsibly enjoy our hospitality and our exciting range of games during a pleasant afternoon or evening. We have fully furnished all branches in accordance with the 1.5 meter guidelines, while retaining the atmospheric ambiance that the Netherlands is used to from us. Not only the latest slot machines, but also the familiar table games such as Black Jack and Roulette are available again today. Our restaurants and bars are also open. We do ask everyone to make a reservation and adhere to the known guidelines. Our 4,000 employees are ready for our guests with special instructions,” Erwin van Lambaart, said.

“I love this beautiful location in the middle of our capital. A few weeks ago I recorded a number of acoustic sessions in this intimate dome room for my fans and for the employees and guests of Holland Casino. That was of course very special to be allowed to do and it produced beautiful images, but at the same time it was also very unreal. I am very happy for all the people at Holland Casino that they can get back to work and that everyone can return here for a relaxing afternoon or evening,” Tino Martin said.

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Industry News

Dutch Legal Protection Minister Seeks to Ease Tensions Over Gaming Addiction

Niji Narayan

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Dutch Legal Protection Minister Seeks to Ease Tensions Over Gaming Addiction
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Sander Dekker, the Netherlands’ Minister for Legal Protection, has spoken out against a ban on online games over the potential risk for addiction among young people. Instead, he explained that the Dutch authorities will focus on prevention and treatment.

Responding to a question from Socialist Party politician Michael van Nipsen on how gambling legislation is enforced in relation to video games, Dekker looked to highlight the distinction between video games and games of chance.

He explained that gaming was a popular and generally accepted leisure activity for young people, pointing out that players used games to socialise online, and noted the products could even help minors develop skills. However, Dekker acknowledged that these games, especially free-to-play online titles, could be designed in a way that encouraged continuous play.

He said a changing revenue model meant that rather than purchasing the titles outright, online games were often offered for free, with players purchasing in-game items to enhance the gameplay. Microtransactions could build up, meaning users spent significantly more than they intended, and some elements where blind boxed items such as loot boxes were purchased for cash could – and have – been classed as gambling.

He admitted that some young people developed problems, to the point that it could be classed as an addiction.

This was not enough to justify a total ban on these games, Dekker said, noting there was no “one size fits all” approach to preventing gaming addiction.

“Prevention and education are, in the case of (online) gaming, a task shared by the national government and the gaming industry itself,” he explained.

Dekker pointed out that he has asked the Ministry of Justice and Security’s research centre, the Wetenschappelijk Onderzoek- en Documentatiecentrum (WODC) to investigate links between gaming and gambling addiction, as well as identifying gaps in current and incoming regulations.

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