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Newegg Inks Long-Term Marketing Agreement with Allied Esports

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Newegg Inks Long-Term Marketing Agreement with Allied Esports
Photo Source: esportsinsider.com
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Companies to Collaborate on Co-Branded Events at HyperX Esports Arena Las Vegas; Newegg to Offer Interactive Retail Displays at the Las Vegas Venue

 

Newegg, the leading tech-focused e-retailer in North America with a global reach into more than 50 countries, today deepened its commitment to esports by announcing a multiyear marketing agreement with global esports entertainment company Allied Esports, designating the company as a founding partner and official e-commerce partner of HyperX Esports Arena Las Vegas.

Under this agreement, Newegg branding will be displayed prominently throughout the venue, as well as on the arena’s official website, social channels and live streams. Newegg and Allied Esports will develop and host co-branded events twice each year at the arena.

Newegg will also create interactive retail locations throughout the venue where customers and guests can test out the latest gaming gear. All products on display will feature an option whereby customers can scan a code with their mobile devices to learn more about the products or purchase them on Newegg’s mobile app.

“Gamers and fans from around the world who visit HyperX Esports Arena Las Vegas expect first-class experiences and services, and Newegg will undoubtedly play a major role in both moving forward,” said Simon Temperley, Chief Revenue and Marketing Officer of Allied Esports. “We look forward to joining forces with Newegg to create amazing, engaging events and content that continue to cement Las Vegas as the center of the esports ecosytem.”

The agreement announced today is the latest in a series of investments Newegg is making in esports. Last month, the company entered into a marketing partnership with Counter Logic Gaming (CLG) to support the CLG Fortnite team’s events at Madison Square Garden in New York. In aggregate, Newegg now has a major stake in esports events in both the Eastern and Western United States.

“Newegg is going all-in with esports, and we’re making sure fans get to enjoy cool events at iconic venues in Las Vegas and New York,” said Mitesh Patel, VP Marketing at Newegg. “Our partnerships with CLG and Allied Esports place Newegg at the epicenter of the esports movement, where we can help any fan ‘Game Like a Pro.’”

Event details will be announced later, but fans can always keep up with the latest activities and specials by following Newegg on Facebookand Twitter, or by visiting www.newegg.com.

Premier Partnerships assisted Allied Esports in brokering the deal.

 

About Newegg Inc.:

Newegg Inc. is the leading tech-focused e-retailer in North America, with a global reach into more than 50 countries in Europe, Asia Pacific, Latin America and the Middle East. Founded in 2001, the company offers its more than 36 million registered users a comprehensive selection of the latest consumer electronics, entertainment, smart home and gaming products. Newegg is consistently ranked as one of the best online shopping destinations, and the company regularly earns industry-leading customer service ratings. Newegg is headquartered in City of Industry, California, with North American distribution facilities located throughout the United States and Canada. For more information, visit http://www.newegg.com.

About Allied Esports:

Named to Fast Company’s World’s Most Innovative Companies list for 2019, Allied Esports is a premier esports entertainment company with a global network of dedicated esports properties and content production facilities. Its mission is to connect players, streamers and fans via integrated arenas and mobile esports trucks around the world that serve as both gaming battlegrounds and every day content generation hubs. Allied Esports is a subsidiary of Ourgame International (SEHK:899), owner of WPT Enterprises, Inc., the operator of The World Poker Tour®. Ourgame has entered into an agreement with Black Ridge Acquisition Corp. (NASDAQ: BRAC) to combine, and once all applicable shareholder and regulatory consents have been obtained, and the other conditions to closing have been satisfied, Allied Esports and the World Poker Tour to form Allied Esports Entertainment, Inc.

Through direct operation and affiliate relationships via the Allied Esports Property Network, the first esports venue affiliate program available to partners looking to open new esports facilities around the world, Allied Esports locations currently include 11 properties in the top three esports markets across the globe: North America’s HyperX Esports Arena Las Vegas, HyperX Esports Truck “Big Meta,” Esports Arena Orange County and Esports Arena Oakland; Europe’s HyperX Esports Truck “Big Betty” and HyperX Studio in Hamburg, Germany; and China’s Lianmeng Dianjing in Beijing, Lianmeng Dianjing SEG Arena in Shenzhen, Lianmeng Dianjing Tianjin Arena, Lianmeng Dianjing Gui’an Arena and Lianmeng Dianjing LGD Gaming Hangzhou Arena. The Allied Esports Property Network’s 12th property, run by Fortress Esports, is expected to open in Melbourne, Australia in 2019. For more information about Allied Esports visit AlliedEsports.gg and follow @AlliedEsports.

About Premier Partnerships:

Premier Partnerships is a nationally recognized sponsorship sales and advisory firm specializing in the development and execution of customized naming rights and commercial sales strategies for top tier facilities, sports and entertainment destinations, league and team properties, and municipal programs. Founded in 2003 to provide experienced, focused, passionate and results driven commercial sales solutions, Premier has created thousands of mutually beneficial business partnerships. Headquartered in Los Angeles with offices in New York and Chicago, Premier has been honored as Sports Business Journal’s Best in Property Consulting, Sales and Client Services.

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eSports

Oddin.gg has entered into an exclusive multi-year data partnership with premier esports tournament organizer, PGL

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Building on the exceptional viewership of the PGL Major Copenhagen, which ascended to the third-most watched event in Counter-Strike history, PGL and Oddin.gg have agreed their strategic alliance through a substantive multi-year agreement.

This extension reinforces Oddin.gg’s position as the exclusive provider of Data & Integrity services for PGL’s premium Dota 2 and Counter-Strike 2 events, underscoring Oddin.gg’s ascendancy as a pivotal force in the esports official data sphere.

The scale and caliber of esports content under this partnership have catapulted Oddin.gg to the forefront as a major data authority. The success of this collaboration is a testament to the synergy between Oddin.gg and one of the most impactful tournament organizers in the competitive gaming arena.

The extended multi-year pact encompasses a minimum of eight Dota 2 headline events along with a minimum of eleven Tier 1 Counter-Strike 2 tournaments. These competitions will feature the elite of global teams, competing for prize pools of at least USD 1 million each, promising to further elevate the profile of this flourishing partnership.

Marek Suchar, Co-founder & Managing Director of Partnerships at Oddin.gg, enthusiastically speaks on the extended partnership: “Our commitment is to affiliate with the premier entities in esports, and PGL stands out as a peak of excellence within the tournament circuit.

Their team has masterfully orchestrated the top three most-watched Counter-Strike and the two most-watched Dota 2 tournaments in history. With the dynamic evolution expected in 2025, we are both excited and privileged to align with PGL’s visionary path for the esports community to support, protect and entertain esports fans. This partnership is a strategic step towards enhancing the global esports experience, and we eagerly anticipate the groundbreaking advancements PGL will introduce for Counter-Strike 2 and Dota 2 in the years ahead.”

Silviu Stroie, CEO of PGL, shares his perspective on the alliance’s growth: “At PGL, our core mission is to craft the ultimate esports experience on a global scale. Independence, innovation, and integrity are the pillars we stand on, promoting fairness and sustainability within the esports world. In Oddin.gg, we’ve found an ally that resonates with our ethos, making them the ideal partner as we forge ahead. Our ongoing partnership solidified through a multi-year contract, echoes our mutual commitment to the community of esports. With Oddin.gg’s unmatched data and integrity expertise, we’re elevating our tournaments beyond mere excitement to meet the highest benchmarks of fairness. United, we are on a quest to curate unrivaled esports events, propelling this dynamic industry toward a vibrant and thrilling future.”

The renewed alliance with Oddin.gg arrives at a transformative juncture for PGL, marking a significant expansion in their annual event roster. This strategic development is timed with the enactment of new regulations starting January 1st, 2025, which mandate the separation of tournament organizers from teams. These guidelines are set to foster a more competitive and varied landscape for Counter-Strike 2 tournaments, ensuring a level playing field and circumventing any potential conflicts of interest.

This partnership renewal covering 2024 to 2026 underscores the commitment to these principles, promising an array of thrilling competitive spectacles in the years to come. It signals a fresh epoch for PGL events, championed by the upcoming Wallachia tournament in May 2024, which will serve as the inaugural event under this new agreement. The Wallachia event is just the beginning, heralding a series of tournaments designed to captivate the global audience with unparalleled competitive narratives and a showcase of elite talent, reinforcing PGL’s status as a trailblazer in the esports domain.

 

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eSports

DATA.BET offers streaming videos collaborating with Bayes Esports

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The provider is reshaping esports content distribution with its new Bayes Esports video streams

DATA.BET, a reliable supplier of esports betting solutions, now delivers a tool that elevates the viewing experience on operators’ platforms in collaboration with Bayes Esports, the leading supplier of official esports live data, services, and products.

The introduction of video streams from a trusted source represents a significant step in addressing the challenges in content distribution for popular disciplines, such as CS2 and Dota 2. Approximately 90-97% of esports events are broadcasted through Twitch. However, the platform generally has delays that can reach up to 2 minutes, equal to a round in CS2, leading to an outdated viewing experience.

“Our live streams with reduced latency mark a significant milestone in esports betting development,” stated Alex Kozachenko, Chief Product Officer at DATA.BET. “In a strong partnership with Bayes Esports, we deliver our clients and their users a faster, more reliable alternative to conventional streaming platforms, ensuring an immersive and authentic viewing experience.”

Bayes Esports’ video streams offer a solution for minimizing delays by providing official broadcasts directly from tournament organizers, serving as a “source of truth” for esports streaming content. The integration of this streaming feature also presents new opportunities for operators to increase retention and enhance their services by incorporating branding and marketing campaigns directly into the streams.

“Our partnership with DATA.BET unlocks new avenues for platform engagement,” commented Amir Mirzaee, CCO and Managing Director of Bayes Esports. “In an industry where user satisfaction is essential, providing operators access to high-quality, low-delay tournament broadcasts is a game-changer. It enables them to provide unique content and enhance the overall betting experience, fostering deeper connections with their audience and driving sustained growth. Official, low delay video feeds are a sure way to identify the respective official data offerings for users and a way to make sure that their engagement benefits the esports ecosystem.”

 

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eSports

TEAM VITALITY TO SET FIRE TO THE TEKKEN 8 SCENE WITH SOUTH KOREAN PLAYER JEONDDING

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Team Vitality, Europe’s leading esports organisation, is back on the fighting game scene with the latest instalment of the famous franchise TEKKEN. Following the release of the eighth edition of the renowned game earlier this year, the French club now welcomes TEKKEN 8 player “Jeondding” to the hive. This expansion strengthens the organisation’s presence in South Korea, reaching a new milestone on its mission to dominate the international stage.

JEONDDING MAKES DEBUT WITH TEAM VITALITY AT EVO JAPAN 2024

Jeon “Jeondding” Sanghyeon stands as a formidable player in the competitive TEKKEN 8 scene, boasting several successes and titles to his name. Recently, Jeondding ranked amongst the top two players in the Tekken 7 World Tour Grand Finals 2022 and top eight in 2023. His dominance also extends beyond the global stage, as in the same year, he emerged as the champion in both the VSFighting XI 2023 and CEO 2023 tournaments.

Recognised for his distinctive gameplay style, Jeondding has become widely known for his mastery of often overlooked characters in competitive play, such as ‘Eddy Gordo’. His ability to excel with these characters has earned him esteemed recognition within the fighting game community. Jeondding will continue to showcase his skills with ‘Eddy Gordo’ as he represents Team Vitality at EVO Japan, marking his debut on the international stage with the team from April 27th to 29th.

Beyond his skill, Jeondding’s charm shines through in LAN events. His charismatic presence strikes a perfect balance between competitive performance and entertainment, engaging fans worldwide. A passionate sports fan himself, Jeondding recognises the power of fans, electrifying the atmosphere wherever he competes!

“When I first got contacted by Team Vitality, I couldn’t believe it! I wondered if I could join a huge team like this, and now that dream has come true. While exchanging with the organisation, I started to get to know more and more about the identity of the club, watching their videos on their YouTube channel, their trophees… and it gave me goosebumps. I want to grow with this club, continue to be a great player and bring new titles on Tekken 8 for Team Vitality!” explains Jeon “Jeondding” Sanghyeon

REACHING A NEW MILESTONE ON THE INTERNATIONAL SCENE BEFORE ESPORTS WORLD CUP

With the latest addition of Tekken 8, Team Vitality expands its competitive game titles to eight, along with ten rosters across male and female esports circuits under its banner. This addition not only solidifies the French club’s foothold in South Korea but also marks the organisation’s return to the fighting game community. Jeondding’s participation in key international events further strengthens Team Vitality’s commitment to tackling the global esports scene, with appearances slated for TEKKEN 8 tournaments at EVO Japan, Evo and CEO.

“I’m thrilled to announce our return to the fighting game scene with TEKKEN 8. We’re especially excited to debut alongside the highly respected and renowned player Jeondding. With this title, we hope to expand Team Vitality’s fan base as we embrace the passionate fighting game community! This new game also strengthens our presence overseas, adding enormous value to Team Vitality’s journey towards international domination.“ explains Fabien “Neo” Devide, Co-founder and President of Team Vitality.

Team Vitality’s international expansion is accelerated by the multiplication of top-level international competitions, including the much-anticipated Esports World Cup in the summer of 2024. Tekken’s welcome to the Team Vitality teams marks the first part of the announcements linked to this competition. With its performance-based DNA, Team Vitality is adding another string to its bow to win new titles on the international scene.

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