ISG Launch F1 Play ahead of Bahrain GP

Interregional Sports Group (ISG) are activating the second part of their F1® betting package with the launch of a free-to-enter game that offers fans the chance to win a luxury weekend at the Formula 1 British Grand Prix 2019.

F1 Play has been developed as a customer acquisition tool for those bookmakers who engage with ISG on the bigger F1® rights package. The game, which tests the knowledge of fans by asking them to predict a series of outcomes in each race, can be integrated into the bookmaker’s betting engines so that bets can be offered on different elements of their predictions.

‘This is a great opportunity for F1® fans to test just how in-depth their knowledge of the sport really is,’ said ISG Group CEO Chris Buckley. ‘Players will have to make predictions on events from the starting grid to the chequered flag, and if they get it right, they could win a dream weekend at Silverstone,’ he added.

ISG’s ground-breaking partnership with F1® will see, for the first time ever, data taken directly from the track on race weekends that will be packaged and delivered to the betting industry via Sportradar. It also includes the right for ISG to sub-license Betting Partnership Rights to select betting brands around the world, subject to regulations, including:

• Regionalised branded on-screen graphics

• Physical and virtual trackside signage

• Digital integration across F1’s rapidly expanding digital and social platforms

F1 Play will be live for the Formula 1 Gulf Air Bahrain Grand Prix 2019 on March 31 where fans around the world will play for the chance to win a prize, that includes two flights to London, accommodation in a Five Star Hotel, transport to and from the Silverstone circuit where VIP Paddock Club passes will give them prime viewing, Paddock Tours and Pit Lane access as well as fine dining hospitality.

Fans will be able to access F1 Play through The App Store, Google Play or online at www.F1Play.game

About ISG:

Interregional Sports Group is an International Sports Media Group that has its HQ in London. The company is a full service agency focused upon global premium sports, with emphasis upon regionalising broadcast technology and strategies. ISG provides its clients with the optimal audience engagement products. Working across all five top European football leagues, including UEFA, on some of the best sports TV production in the world, to state-of-the-art virtual advertising technologies and traditional media; their philosophy is always globally impactful but regionally relevant.
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