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Thunderbite extends agreement with Tipico

George Miller

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Thunderbite extends agreement with Tipico
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Thunderbite extended its existing agreement with Tipico with a long-term deal. The customer engagement specialist will continue to provide the sports betting provider with a range of promotional products during the multi-year agreement. The agreement will also see future releases with new features and bonus rounds to the existing promotional tools.

John Smith, Sales Director and Co-Founder of Thunderbite said: “Having worked with Tipico during the last two years, we are delighted to continue this great relationship. We have seen an amazing set of numbers from the Tipico campaigns with players returning to play and actually excited to be involved in the promotions. We are looking forward to developing even more engaging campaign tools for the Tipico players to enjoy.

Christian Feiner, Head of Customer Retention for Tipico, added: “We are delighted to extend our relationship with Thunderbite. We have made good experiences with the offered products, so it makes sense to solidify our deal with Thunderbite. During the last two years we have seen campaigns performing extremely well.“

About Thunderbite:

Thunderbite is one of the market leading providers of promotional tools, serving up a complete set of customisable promotional mechanics to aid retention, cross- sell, re-activation and gamification marketing objectives across all sectors including Casino, Sportsbook, Gaming and Bingo.

About Tipico:
Tipico is the leading sports betting operator in Germany. Tipico offers fans exciting entertainment with sports betting for over 30 sports via www.tipico.de, the Tipico App and in over 1,200 betting shops. Tipico places the highest value on safe and responsible handling of sports betting and gambling. The business group was founded in 2004 as an international trading company and now employs 700 people worldwide. More than 6,000 people work for the Tipico franchise network in Germany and Austria. As an integral partner of sports, Tipico is an official partner of the Bundesliga and 2nd Bundesliga in Germany as well as a platinum partner of FC Bayern Munich. In Austria, the company is involved as naming right sponsor of the Tipico Bundesliga. More at www.tipico-group.com.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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European Gaming Congress

SEG Awards: Three Nominations for NSoft

George Miller

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SEG Awards: Three Nominations for NSoft
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After the online public voting stage for this year’s SEG Awards to be presented in Milan at the upcoming European Gaming Congress, the official list of the nominees has been announced. The SEG Awarding ceremony will acknowledge the business excellence in 26 categories.

NSoft has been shortlisted in three categories: Best Sports Betting Innovation, Rising Star in the Virtual Sports/Fantasy Sports as well as Best Overall Virtual Sports/Fantasy Sports Provider in 2019.

“2019 is surely the year where the expert community recognized and wanted to praise our innovations as well as results we have accomplished in the category of virtual sports. We are really proud to be recognized in several occasions as a trustworthy partner who nurtures innovation and always strives for excellence in business. The latest nomination for the SEG Awards proves that we are right on track”, said Dario Jurčić, Chief Business Officer of NSoft.

The European Gaming Congress is scheduled for November 8, 2019, at Radisson Blu Hotel Milan, Italy. The SEG Awards 2019 ceremony will follow the promising panel discussion where industry professionals from different fields of expertise will tackle current topics. NSoft representative, Mr. Zlatan Omerspahic, will participate at the panel discussion: Marketing for Operators in Regulated Markets.

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Press Releases

TITO venues to increase 30 percent in 12 months, claim GeWeTe

George Miller

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TITO venues to increase 30 percent in 12 months, claim GeWeTe
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The number of AGCs operating on TITO will increase by 30 percent within a year, according to GeWeTe Sales Manager for UK and Ireland, Mark Edmundson. The projections were made following feedback from customers attending ACOS where the Gauselmann owned company enjoyed a successful show.

“A lot of the conversations that we had with customers at ACOS revolved around TITO with operators looking to increase significantly their volume of TITO enabled machines.” he stated. “Such is the success of TITO and the level of player acceptance that we can safely expect to see the number of AGCs using the system to increase by at least 30 percent by Q4 2020.”

MARS – the Machine Administration Reconciliation System, which was developed by the Gauselmann Group is helping to accelerate the take-up of TITO. Edmundson confirmed: “Although there are a number of TITO and data capture systems on the market, there isn’t a single system that offers all of the features that are available on MARS which is being constantly updated offering enhanced efficiency and improved security.”

Edmundson has also identified a greater emphasis being placed on aesthetics as well as functionality. “Many stand visitors highlighted the contemporary design of our Cash Recycler Premium, which made its UK debut at ACOS” he said. “I think what we are seeing is a need for functional products to also look the part in order to complement the greater emphasis that’s being placed on the design, layout and finish of AGCs, FECs and Bingo Clubs. Products, all products, need to complement and not detract from the environment in which they are sited. Operators are making significant investments to deliver a contemporary consumer experience which is consistent across the board.”

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Industry News

Play’n GO Announce Integration Agreement with Paddy Power Betfair

George Miller

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Play'n GO Announce Integration Agreement with Paddy Power Betfair
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Play’n GO today announced the signing of an agreement with Paddy Power Betfair, which will see the major UK operator provide their catalogue of games to its customer base.

In a rare move, PaddyPower Betfair has chosen to integrate with Play’n GO via a direct integration into their own platform, a sign of their faith in the quality of the supplier’s range of content.

This partnership represents a great positive for both sides. For Paddy Power Betfair, this agreement continues its successful push into slots, augmenting their strong sportsbook offering and reinforcing their brand in the industry.

For Play’n GO, it signifies another major step forward in the UK region and further cements their reputation as the regulated supplier of choice.

The agreement will see Play’n GO content, including successful titles such as Legacy of Egypt, Sword and the Grail, and the recently released Demon, first rolled out on paddypower.com and betfair.com domains, with more markets to follow globally.

Johan Törnqvist, CEO of Play’n GO, gave his thoughts on the agreement between the companies: “This is another step in our plans to partner with leading operators in the UK, and expand our presence in the region. We are excited to bring Paddy Power Betfair and their players our distinctive brand of entertainment. This year has been extremely fruitful for us, and it’s partnerships such as this that allow us to finish 2019 on a high and move into 2020 with a strong foundation.”

Francesco Borsetti, Commercial Director, Betfair Gaming UK, also spoke about the partnership: “We’re delighted to offer our customers an exciting and entertaining array of content from Play’n GO. We aim to offer the widest selection of high-quality slot content and, with Play’n GO, we can continue to do just that.”

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