ORYX Gaming, a Bragg Gaming Group company (TSXV:BRAG), has partnered with Rootz to launch its extensive portfolio of in-house and third-party content.

The supplier’s entire catalogue of proprietary and partner games will soon go live on Rootz’ platform and will also be made available on Wildz, its flagship online casino brand, through the recently enhanced ORYX Hub.

Backed by Rootz’ reputation as an industry trail-blazer, Wildz has rapidly established itself as 2019’s hottest new brand.

Adding content from ORYX’s 80+ content suppliers, which include top performers Gamomat, Kalamba and Golden Hero, will enable the company to continue to grow its foothold in Europe and enter new markets.

Matevž Mazij, Managing Director of ORYX Gaming, said: “Wildz has already made a splash in the online casino arena with its commitment to customer satisfaction, making it an exciting brand to partner with and extend our client base.

“It’s great to be working with Rootz’ knowledgeable and creative team to deliver a portfolio that not only offers a stand-out player experience but also advances online content delivery in our industry.”

Lasse Rantala, Wildz CEO, remarked: “ORYX Hub’s robust selection of games, seamless integration process, and promotional tools will provide a great advantage to us as we focus on building the Rootz and Wildz brands across Europe.

“Putting the customer first is central to our company ethos and we are confident both our Rootz partners and Wildz players will love the high quality and varied new additions to our online casino offering.”

The recently enhanced ORYX Hub allows partners to effortlessly integrate content from more than 80 leading providers and over 8,000 games, with advanced marketing tools such as free round promotions, achievements, leaderboards, tournaments and jackpots.

ORYX Hub provides operators with access to its portfolio of content, which is fully compliant in major regulated jurisdictions, via a single account and seamless integration process.

OKTO Group, the financial technology provider specialising in digital payment and player engagement applications, is set to exhibit its next-generation suite of products and services at next month’s EArena Expo in Bucharest, Romania.

The event, which takes place from the 3^rd to the 5^th September, will see OKTO’s commercial team showcasing the company’s mobile-centric payment solution for gaming at stand #422, demonstrating how operators can drive player engagement by bridging the gap between the payment and retail experience.

Building on the success of its digital banking, mobile payment and retail products in Europe, the Athens-based fintech firm is set to hit the ground running with its one-of-a kind gaming solutions, while having recently appointed industry veteran Simon Dorsen to lead the charge.

OKTO’s payment products are focussed on harnessing the mobile-based payments revolution, while digitising betting processes to provide a seamless journey across multiple player channels, offering operators add-on loyalty and promotional functions that deliver a player-retaining service.

With experience in directly operating an established network of 5,000 points of sale across multiple jurisdictions and processing transactions reaching up to €1 billion, the payment service provider is well positioned for continuing its rapid growth in the region.

Commenting on their plans for Eastern Europe’s unique market environment, Simon Dorsen, Director of Gaming at OKTO, said:

“Eastern Europe is a major focus for us, with a tech-savvy population that are proving to be quick adopters of innovations in mobile technology. There is real appetite for OKTO’s fully digital experience, which we have tailored to tackle the niche challenges of this promising market. 

“We look forward to meeting with local operators at EArena to showcase how our innovative solutions not only reduce cash handling costs for operators, but also speed up the flow of transactions and deliver a better player experience. The next wave of payments disruption is here – and we’re glad to be leading the charge.”  

Casino software developer Playson has signed a deal that will see its full suite of slots go live with lotto, sportsbook and casino operator Yobetit.

The new partnership will allow Yobetit’s players to enjoy the slot provider’s impressive games portfolio including titles such as Solar Queen, Vikings Fortune: Hold and Win and Fruit Supreme: 25 lines, the latest addition to its Timeless Fruit Slots series.

Launching Playson’s gaming content significantly boosts the Malta-licensed operator’s casino offering, with the developer set to deliver a regular flow of new games over the coming months.

Having recently obtained its Romanian licence from the country’s regulator (ONJN), this deal is an important step for Playson with both companies looking to expand their influence across Eastern Europe.

Blanka Homor, Sales Director for Playson, said: “We’re thrilled to have signed this agreement with Yobetit and to offer our suite of games to its players.

“We have been very impressed with Yobetit and look forward to working alongside them in the future.”

Nikolai Livori, CEO at Yobetit, said: “We take great pride in our gaming content and how we present it to our players and I’m confident they will enjoy this latest addition to our market-leading portfolio.

“We’re delighted to be working alongside Playson and look forward to a long and mutually beneficial business relationship.”