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Helio Gaming CEO to discuss millennial challenge at Sports Betting East Africa

George Miller

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Helio Gaming CEO to discuss millennial challenge at Sports Betting East Africa
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Helio Gaming CEO Richard Mifsud is set to discuss the modernisation of bingo, lotteries, and casino for the African millennial at Sports Betting East Africa 2019.

The supplier, which is now working with an increasing number of operators on the continent, has a portfolio of innovative lottery games that are customisable for each brand.

And its CEO is convinced that the need to tailor that gaming content will be the key to introducing the next generation to the world’s most popular form of gambling.

He said: “Lottery products can be a leading vertical for millennials in Africa if we take a pragmatic approach to local markets and understanding the needs of customers, in particular millennials.

“I think the days of having infrequent draws and very fixed product types are gone. It is important to offer variety and flexibility, as well as increasing the frequency of attainable jackpots.

“There is a huge opportunity – not only for existing lottery operators, but also for sportsbooks and casinos that can now easily add lottery to their product portfolios.”

Mifsud will be joined by Melih Aksay, Casino Manager of Diamond Casino in Entebbe, and economist and casino entrepreneur Rakesh Wadhhwa on Wednesday 10th April at the Kampala Serena Hotel in Kampala.

Helio’s offering now boasts the Lotto Hero family of high-frequency, customisable lottery games, betting on international lotteries, and will shortly be boosted by a live lottery option.

These are proven to enhance player acquisition and retention and help operators to cross-sell attainable jackpots to both casino and sportsbook customers.

With unlimited jackpots, the draws can use the supplier’s certified RNG or live broadcast using existing casino studios, and even include non-monetary prizes such as cars, yachts, and luxury holidays.

 

About Helio Gaming:

Helio Gaming, a fully scalable lottery engine system that offers multiple API functionality with which to integrate existing gaming platforms, customer relationship management, campaign management, affiliate management, and other marketing automation tools.  Its portfolio includes custom-made lottery games to fulfil any operator’s lottery needs, including its flagship brand Lotto Hero. Such games can vary from operator-branded RNG lottery games, where the operator can tailor the game to their needs, lottery games based on the outcome of international lotteries, and much more. Helio Gaming’s products offer its partners a new vertical through which to grow and strengthen their player base and drive cross-sell between their other game verticals.  These products give them the edge in what is a fiercely competitive sector and can be integrated easily and seamlessly into any platform.

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Africa

DraftKings and Peermont Launch PalaceBet in South Africa

George Miller

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DraftKings and Peermont Launch PalaceBet in South Africa
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DraftKings Inc. and Peermont Hotels, Gaming and Resorts, a leading South African gaming and hospitality group, today announced the successful recent launch of PalaceBet (PalaceBet.co.za), a mobile and online sportsbook powered by DraftKings’ cutting-edge B2B sports betting technology.

“This collaboration brings together two organizations committed to providing South Africa’s sports fans with the most dynamic and innovative sports betting experience,” said Shay Berka, DraftKings’ Chief International Officer. “We are delighted that DraftKings’ B2B technology is powering Peermont’s entry into sports betting, through which they can provide their customers with extensive markets, live betting opportunities, competitive pricing and localised payment options.”

Peermont will utilize DraftKings’ full sportsbook and platform solution to provide a best-in-class sports betting experience for South African sports fans, who will have access to a range of innovative product features including Your Bet and Pulse Betting. Data integrations with Betgenius and IMG will ensure that Peermont’s customers have access to a wide range of local and international sports including basketball, cricket, football, tennis, and rugby with live betting opportunities as well as Lucky Numbers.

“Peermont has always been at the forefront of the latest trends and technology, therefore it made sense to partner with DraftKings as a leader in sports betting software,” said Nigel Atherton, Peermont’s CEO. “Together we’ll be able to offer a product that lives up to our high standards, and that provides a superior betting experience.”

The collaboration with DraftKings will enable Peermont to leverage its significant expertise in the land-based casino environment to bring a world class level of service to the online sports betting market and provide a unique betting experience to its players.

“It was a no-brainer to partner with DraftKings,” says Iain Gutteridge, PalaceBet’s General Manager. “The way we’re looking to grow and to compete on an international scale, we knew that DraftKings could offer the software solution so that we could not only offer variety, but quality to our clients.”

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Africa

BetGames.TV partners with Peermont brand PalaceBet.co.za

George Miller

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BetGames.TV partners with Peermont brand PalaceBet.co.za
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South African operator adds live betting games content to first digital offering

BetGames.TV, the leading live dealer betting games supplier, has agreed to provide its full array of live content to Peermont Hotels’ brand PalaceBet.co.za, further cementing its South African presence in the process.

Having gone live on 7th October, the digital operator now offers popular titles including War of Bets, Wheel of Fortune and 6+ Poker to players in the country, who have already shown significant interest in the supplier’s engaging games.

Delivered via an SBTech integration, the additional content will help onboard Peermont’s land-based players to the online brand, with the fixed-odds gaming vertical proving to be an impressive boost to revenue in lockdown-affected months.

In the first half of 2020, BetGames.TV saw its total number of bets in the market almost double, and it currently has around 500,000 South African’s engaging with its various games on a regular basis.

Richard Hogg, CCO at BetGames.TV, said: “South African players have taken to our live content very well in recent months, and we’re sure PalaceBet.co.za’s burgeoning player base will also enjoy what we have to offer.

“Peermont are a well-established land-based operator, and we can’t wait to help them transition to the digital space with content that’s already proven to drive impressive revenues in the market.”

Nigel Atherton, Peermont Hotels’ CEO, said: “As an industry leader, we are looking for partners that fit in with our high standards and can provide a quality product that bettors have come to expect.

“BetGames.TV offers just that and we’re proud to add their library of products to PalaceBet, a brand that we’ve high hopes for and that aims to deliver some of the best betting experiences around.”

With licences issued by the likes of the UKGC and the MGA, and with various accreditations from South African authorities, BetGames.TV is one of the most regulated live betting providers in the industry and a proven partner in this specific market.

Committed to developing cutting-edge live betting products, BetGames.TV earned the acclaimed Rising Star in Casino Innovation at the 2019 SBC Awards, and was also shortlisted for five categories at this year’s EGR B2B Awards.

 

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Africa

Global Bet strikes first Virtual Sports deal in South Africa with Supabets

George Miller

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Global Bet strikes first Virtual Sports deal in South Africa with Supabets
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Global Bet Virtual Sports is now live with the Tier 1 operator Supabets through Intelligent Gaming as part of Supabets Gaming Group’s effort to exploit the region’s fledgling market.

The company has struck a deal for Global Bet to distribute its premium virtual sports products into South Africa, with Global Bet’s CEO, Daniel Grabher, stating that “the aim of the agreement is to replicate the success we have achieved in other major African markets across the continent. The South African gaming market, known for it´s strict regulations has a massive potential and is yet to be fully exploited. I´m very confident that our success-story will continue in this key market, not at least because we teamed up with the right strategic local partner.”

The deal includes the full suite of Global Bet’s omni channel premium virtual sports and also the brand new PRO Series of games with features such as Instant Play that will change the South African gaming ecosystem for years to come.

Intelligent Gaming CEO Marc Plaxton-Harrison said. “Combining our distribution channels within existing operations with the best virtual sports product on the market was a fantastic decision for us. Considering the current boom of virtual sports globally, we anticipate a big revenue growth and a long and successful working partnership.”

 

About Supabets:
Launched in 2008, Supabets is a successful Africa-focused land and online betting and gaming firm with operations in South Africa, Nigeria, Zambia, Ghana, Tanzania, Zimbabwe and soon Kenya as well as the Democratic Republic of Congo (DRC).

About Global Bet:
Global Bet is the biggest independent virtual sports provider that delivers high-quality products known for graphic animations, usability and endless customization possibilities. Active on the market since 2004, Global Bet today serves Tier One Customers like the GVC Group, Snai, Sisal and many more.

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