Connect with us
European Gaming Congress Milan
SIS

Eastern Europe

Casino Technology Interactive sets to increase its market share

George Miller

Published

on

Casino Technology Interactive sets to increase its market share
Reading Time: 1 minute

 

With series of successful deals made recently, Casino Technology Interactive (CT Interactive) sets to increase its market share and simultaneously prepares for release another portion of exciting HTML5 online games from the popular series of NEON GAMES™.

Following its road map, CT Interactive further penetrates the Romanian market and the fascinating NEON GAMES™ soon will be live with 5 Romanian operators. Lachezar Petrov, Head of CT Interactive said: “Our top 36 certified for the Romanian market HTML5 titles will bring loved and preferred game themes. NEON GAMES™ are designed to attract players who seek high quality entertainment and amusement. The game series are for all levels of experience – relaxing, classic slots to action packed games, and are available through the company’s ELEPHANT™ Remote Game Server”.

Meanwhile, CT Interacive`s specially dedicated for the Belgian regulated market games will be launched shortly. “We have prepared titles that are very popular on that specific market. The basic concept of the games is enjoyable, so we promise a lot of fun while playing”, Mr Lachezar Petrov explained. The Head of CT Interactive added that new portion of games will be released within the NEON GAMES™ series very shortly.

Mr Petrov concluded: “Accessibility and great customer experience are the key elements of our brand philosophy. Not only we offer great game titles, but we create loyal fans with our engaging content. The consumer is first in every element of the user experience available with our games. Thus we create the prerequisite for excellent results for operators as well”.

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Eastern Europe

Ukrainian Experts Analyse New Gambling Bill

Niji Narayan

Published

on

Ukrainian Experts Analyse New Gambling Bill
Reading Time: 1 minute

 

Former state assignees of the AMCU Agia Zagrebelskaya and journalist Yuri Nikolov have analysed the new gambling bill.

According to Yuri Nikolov, it seems that the government’s bill on gambling was written by certain business groups and bookmakers particularly.

“The bill provides that slot machines should go to hotels. It’s super, actually. Yes, of course, there will be questions – what can be called a hotel? In any case, there are less hotels in Kyiv than slot machine halls today. Limiting gambling to hotels only is a good in principle, but bookmakers are officially allowed to create 320 bet points in Kyiv. That is, bookmakers are allowed to get minimum 300 points. I try to just understand how we are going to remove gambling from streets? And I don’t see,” Nikolov said.

“The danger is casinos and slot machines. Everything else: lottery and betting is absolutely normal gambling. But what we mean by bookmakers. Bookmaking is betting on sports. If we talk about betting on virtual events, in my opinion, this has little to do with bookmaking. What is the problem today? I’m saying this to everyone that if such a model is introduced by the state now, it will allow casino gambling masked as a betting activity,” Agia Zagrebelskaya said.

Continue Reading

Compliance Updates

BF Games awarded Romanian online licence

George Miller

Published

on

BF Games awarded Romanian online licence
Reading Time: 1 minute

 

Creative development studio BF Games has been awarded a Romanian supplier licence, enabling it to provide its portfolio to the country’s online operators for the first time, following a successful period of offering its land-based slot machines in the country.

Licensed online operators across Romania can now enjoy full access to BF Games’ slot collection, including new titles such as Book of Goods and Ramses Rising, as well as popular classics Bonnie & Clyde, Crystal Mania and Stunning Hot.

BF Games’ own Remote Gaming Server distributes content directly to operators, ensuring seamless integration and speed to market.

Both suppliers and operators are required to obtain a licence in Romania, where online gambling has been legal since 2016. BF Games’ Class II licence issued by the Romanian gambling regulator (ONJN) enables it to sign strategic partnership with certified operators and supply its content to Romanian players.

BF Games has already seen a lot of interest from licensees in the market and is expected to announce partnership deals shortly.

The studio already holds online licences in Malta, the UK and Latvia, as well as a land-based gaming permit in Montenegro.

Piotr Szpoton, CEO at BF Games, said: “We are always looking to extend our reach and as Romania is a mature market, obtaining a new licence here demonstrates our confidence in the market as well as our products.

“Three years ago, we entered the Romanian land-based market offering our slot-machines through and exclusive partnership, and after seeing the positive results and the interests in our offering, we decided to enter the online vertical as well.”

Continue Reading

Affiliate Industry

Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference

George Miller

Published

on

Gamingtec CMO attended MAC 19 Kyiv Affiliate Conference
Reading Time: 2 minutes

The Gamingtec marketing team attended the MAC 19 Kyiv Affiliate Conference, which took place in the Ukrainian capital on the 10th October. The event brought together representatives of leading companies in the iGaming industry, media buyers and affiliates, and provided great networking opportunities to all participants.

The conference was devoted to such topics as targeting and running traffic from social media, media buying with minimal resources, working with unpopular GEOs, etc. More than 2,000 attendants took part. Olga Stoyan, Chief Marketing Officer (CMO) of Gamingtec, commended the organisation of the event and said the conference satisfied her expectations. In her own words:

It is very important for us to keep up with trends in affiliate marketing. We need to optimize a conversion funnel on our platform and we expect affiliate marketing to help us with it. End customers attracted by affiliates pass several main stages: registration, playing, money withdrawal. Thus, we should optimize UX and UI for all the core components: user-friendly registration forms, customized display of the games, and a huge variety of payment systems integrated into our platform. Collaborating with affiliates on such conferences, we learn what may kill traffic conversion and which types of sales funnels are the most productive.

The Gamingtec CMO added:
Instead of theory of marketing, this conference focused rather on best practices, user experience and case studies. Specialists who generate traffic on an everyday basis shared their insights. Most of them were talking about social media, messengers and mobile applications, because 80% of players use mobile devices, according to statistics.

It is important to meet potential partners in person in the iGaming industry. International conferences inspire confidence and provide lots of opportunities for collaboration and networking. Stoyan stated, ‘I was impressed by the level of MAC 19. The event was well-organized, exhibition and market zones were prepared carefully’.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.