Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Asia

UltraPlay heads to G2E Asia, Macao with BUFF.bet’s eSports betting use-case

Published

on


UltraPlay heads to G2E Asia, Macao with BUFF.bet’s eSports betting use-case
Reading Time: 2 minutes

 

Advanced betting solutions provider UltraPlay is partnering up with BUFF.bet to present their successful use-case during G2E Asia, Macao, 21-23rd of May, 2019. How to establish a profitable eSports betting brand will be the focus on the exclusive presentation that will be held by UltraPlay’s CEO Mario Ovcharov, at the company’s booth D909, on May 22nd.

Mario Ovcharov, CEO at UltraPlay said: “То make a profit in a very competitive and specific sector as eSports today, there are certain requirements that should be followed. This applies to both new and well-established betting brands, because they can drop out the race if they do things wrong. That’s why we decided to present the success story of one of our strategic partners – BUFF.bet, and reveal more on the topic: How to establish a profitable eSports betting brand”.

There are certain trends and key elements that need to be considered when entering the eSports betting field. It’s a whole new betting universe combining the rapidly growing eSports sector and the various requirements of entertainment new-age bettors have. A use-case of BUFF.bet, a betting brand that entered the global gambling market a year ago and established a name for an ultimate eSports entertainment place already, will be presented during G2E Asia, in Macao at boot D909.

Besides the exclusive know-how of offering eSports to players and unlocking new opportunities for the betting brands, UltraPlay will showcase its multiple-times award-winning eSports odds feed product as well as the full turnkey solution for online gambling. Moreover, UltraPlay’s team is ready to offer its recently released innovative product – the hybrid eSports live betting model – a complex mixture of Artificial Intelligence and human traders’ interaction. With the enhanced live betting model, UltraPlay is now capable to offer unprecedented package for a next level of betting entertainment, which includes:

  • 28 eSports titles, amongst are the Golden Trio (CS:GO, League of Legends, Dota 2) as well as StarCraft II, King of Glory, Overwatch, PUBG, etc.)
  • Up to 200 live markets on CS:GO (where most of the bets are placed by the eSports punters)
    2500+ in-play events monthly
  • Enlarged number of live markets for all games (not just match winner)
  • Specific in-game objectives markets

Besides, UltraPlay opens up another unprecedented live betting opportunity for the first time. Players will no longer complain about closed markets shortly after the game’s beginning. Esports live markets will be open for up to 3 times longer than the competition thanks to the UltraPlay’s eSports live betting model. Basically, the synergy comes from this success formula – human making the key decisions while AI is running the show. In this case, punters have it all – placing more in-play bets for a longer period of time.
For all willing to enter or advance in eSports betting, G2E Asia is the perfect place for meeting with the UltraPlay’s experts at booth D909.

About UltraPlay:
UltraPlay is a modern technological company, founded in 2010, with the core ambition to offer an innovative approach to the online gaming industry by providing advanced betting solutions, focused on sports and eSports betting, live betting, white label, online casino and blockchain technology.
Assembled by a team of iGaming professionals with vast experience in betting product development, operations, eSports and marketing, UltraPlay is a trusted partner for delivering superior sports software and odds products to its customers. Learn more about the company here: www.ultraplay.co

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.