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22Bet Enters the UK Sports Betting Market

George Miller

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22Bet Enters the UK Sports Betting Market
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Sports betting market in the UK is known for its strict regulations and, as a result, quality online bookmakers. Just recently, another major player in the field, 22Bet, has launched its UK version to offer its services for the new audiences.

The new betting site offers the usual services on major sports leagues, eSports and entertainment specials, such as odds on Game of Thrones and Prince Harry and Meghan Markle’s baby. Additionally, the site has a blog for best betting tips online.

The site also offers online slots, live casino games, as well as live bingo, wheel of fortune and poker among other games. By offering these combined services, 22Bet hopes to offer safe and reliable services in a strictly regulated UK market.

“Double twos” already cover various markets around the world, also offering sports betting throughout a great variety of regional leagues and a vast selection of eSports tournaments. 22Bet main portal is already one of the biggest sports bookmakers in Kenya, but has decided to launch a separate website specifically for the UK market.

Even though ease-of-use and best betting experience is the key subject of any bookmaker, special attention of their UK site was directed towards security and essential customer service, which works round the clock.

The brand is often most recognized from their ambassadors, which include the legendary Ronaldinho and Kevin Kuranyi – former member of German national football team that also played for Schalke 04 and Dinamo Moscow.

22Bet was also the main sponsor for Ronaldinho & Friends VS Adler All Stars charity match that took place at Eintracht Frankfurt’s Commerzbank Stadium and featured, among others, Kuranyi, Rafael Van der Vaart, and Kevin Prince Boateng.

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GREENTUBE’S LATEST SLOT RELEASE – A mystic world full of wonderful creatures and glittering treasures awaits in Rising Tiger – Shēng qǐ de Lǎohǔ™

George Miller

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GREENTUBE'S LATEST SLOT RELEASE - A mystic world full of wonderful creatures and glittering treasures awaits in Rising Tiger – Shēng qǐ de Lǎohǔ™
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A stunning white tiger now roams the halls of Greentube’s Home of Games with the addition of the exciting new 5-reel slot, Rising Tiger – Shēng qǐ de Lǎohǔ™ – now available for all B2B partners!

Rising Tiger – Shēng qǐ de Lǎohǔ™ is a beautifully animated, high-volatility, AllPay® slot that transports players to the heart of the mystic East, with a multitude of engaging features that increase enjoyment and, of course, winning chances. From the Rising Tiger – Shēng qǐ de Lǎohǔ™ Jackpot Feature, to the Bonus Spins and Free Games features, there is something for everyone in this majestic slot experience.

Unique to the game is the ‘Feature Choice’ that allows players to decide between Bonus Spins or Free Games. The Bonus Spins feature awards 6 Bonus Spins with exciting opportunities to increase winnings and land the Grand Jackpot by collecting gold Ingots. Meanwhile, the Free Games feature awards 10 Free Games and the chance to trigger the Grand Jackpot at random.

Go on a unique AllPay® slot experience to the Far East with Rising Tiger – Shēng qǐ de Lǎohǔ™!

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Yggdrasil adds ReelPlay to rapidly growing YG Masters programme

George Miller

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Yggdrasil adds ReelPlay to rapidly growing YG Masters programme
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Infinity Reels™ slot supplier gains access to GATI technology to further extend market reach

 

Popular slots developer ReelPlay has joined Yggdrasil’s YG Masters programme, giving it access to the revolutionary GATI technology to accelerate value creation and global distribution.

Sydney-based ReelPlay is the latest addition to the expanding YG Masters programme which supports partner studios realise their global business strategies and expand in new markets, using Yggdrasil’s proven technology, including GATI.

GATI is a preconfigured, regulation-ready development toolkit, enabling studios and game developers to use a standardised technology solution to develop and distribute games anywhere in the world. This means YG Masters partners can source, build, and distribute content and crucially accelerate global reach, finding new ways to increase revenues, all using one standardised interface.

All Yggdrasil partners integrated to GATI get access to widespread distribution via the Yggdrasil operator network and the YG Franchise network. This is a unique model enabling them to rapidly scale distribution and boost revenue opportunities, at the same time as developing completely new ways of working and collaborating.

ReelPlay boast an extensive portfolio of high-quality slots content which will be offered to a new audience through the YG Masters programme. Included in the portfolio will be the Infinity Reels™ series of games, ReelPlay’s unique concept in online slots where each spin provides the chance to add an additional reel and respin with a progressive multiplier. Launch titles will include Atlantis Megaways™ & Giza Infinity Reels™.

Stuart McCarthy, Head of Partner Programs at Yggdrasil, said: “I’m thrilled to announce that ReelPlay have signed up to extend their reach in the market by offering their fantastic games through the YG Masters programme, using our groundbreaking GATI technology.

“At Yggdrasil we hold ReelPlay in high regard for their innovation, quality and ability to deliver brilliant and engaging games. We look forward to growing this partnership over the years to come.”

David Johnson, CCO at ReelPlay, said: “We’re delighted to partner with Yggdrasil. We have experienced a swift integration process via Yggdrasil’s GATI technology and anticipate a host of new Operator partnerships able to enjoy ReelPlay games combined with Yggdrasil’s well-known CRM tools.

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Fantasy football platform Sorare officially launches out of Beta in the UK as Paris-Saint Germain joins the platform

George Miller

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Fantasy football platform Sorare officially launches out of Beta in the UK as Paris-Saint Germain joins the platform
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Paris Saint-Germain, the 2020 Champions League Finalist, and Sorare, the global fantasy football game, has signed a partnership to create digital collectibles of PSG players making it the 100th club to join Sorare

The UK ranks 5th in terms of total number of Sorare users, and number one in terms of total time spent on the platform per user, a reflection of the country’s appetite for Fantasy Football

The announcement comes as a first step in Sorare’s ambitious plans to partner with leading football teams and clubs in the UK, as its revenue increased twentyfold in the last 12 months

As part of this partnership with PSG, Sorare will gain the rights for ‘legendary players’ from 2013, including David Beckham

Paris, September 29th, 2020​- Global Fantasy Football platform Sorare announces today that it officially launches in the UK, paving the way for significant partnerships with UK-based football teams

and clubs. Additionally, starting​ today and following PSG’s partnership with Sorare, collectors and gamers in the United Kingdom and elsewhere will now be able to freely buy, sell, and play with limited edition digital player cards of PSG players such as Neymar and Kylian Mbappé. This also includes historic players from 2013 such as David Beckham. Since its launch in early 2019, the platform has grown an average of 52% month on month, and today counts over 40​.000 users worldwide.

Through organic growth alone, the UK has quietly grown into Sorare’s 5th largest market in terms of user base, sustained by a 70% month on month user growth in the country. The UK is also ranked the number one market as far as time spent on the platform, with an average of 1h25 mins per day per user. Sorare’s organic growth in the UK is a reflection of the country’s appetite for Fantasy Football, with Fantasy Premier League reaching close to 8million users, and more than doubling in the last 4 years. Today’s launch comes in response to the significant user demand from the market, and serves as an additional step in consolidating Sorare’s plans to secure partnerships with leading teams and clubs in the UK.

Nicolas Julia, CEO at Sorare, said:​ “We​ are delighted to officially launch in the UK today, getting Sorare one step closer to closing game changing partnerships with major teams and clubs in the country. The​ European Fantasy Football market was estimated at close to USD 900M per annum1 in 2018, and expected to double in the next five years. Expanding into more European markets early on in our growth is a strategic step for Sorare both in terms of market acquisition and brand recognition with users, football teams, and investors alike. With the inclusion of PSG to the platform, football fans in the UK and elsewhere will be able to leverage their football knowledge to play as a strategic manager and compete for rewards with skin in the game. PSG fans will be able to join the economy of their passions in a way that wasn’t possible before Sorare’s global fantasy football.“

The company is using blockchain technology to​ create digital scarcity and establish who owns the digital card of a player at any given time. It creates a new level of trust and freedom for collectors. The cards are more than just collectibles: they are useful in Sorare’s global fantasy football game to compete every weekend and fight for the best rewards.

Paris Saint-Germain is embracing Sorare’s vision to become the go-to fantasy game to increase the enjoyment of live football. PSG fans will be able to play with their favorite footballers by using their cards in their team. The score of the player card will depend on the performance of the player in real-life, would it be a Ligue 1 game or a Champions League game.

Andre Schurrle, early investor in Sorare, said​: “Today’s​ UK launch is a major milestone for Sorare. Anyone remotely interested in football knows that the UK is home to some of the best teams and players in the world. I can’t wait to see Sorare announce UK Premier League teams and players in the coming months. Additionally, the inclusion of Paris Saint-Germain on the platform, a top division team in French and international football, is huge news for Sorare’s user base. As Sorare players know, the game is based on the real life performance of players, and from today, anyone on Sorare can purchase or trade cards from an outstanding team including world famous players such as Mbappe, Neymar and more. I stand behind Sorare’s mission to become the go-to platform for Fantasy Football and today’s announcement is yet another proof that the company is well positioned to execute on its objective.”​

PSG is joining 99 other football clubs from Europe, the United States, and Asia have partnered with Sorare to issue officially digital player cards, amongst them Juventus and Atletico de Madrid. Through these partnerships, Sorare is able to create the first truly global fantasy football experience. Fantasy players can create a lineup with a Ligue 1 midfielder such as Neymar, a Serie A striker such as Cristiano Ronaldo, a La Liga goalkeeper such as Jan Oblak and a Bundesliga defender such as Sven Bender.

The game was launched in March 2019 by two experienced entrepreneurs, Nicolas Julia and Adrien Montfort, that saw the potential of blockchain technology to create a new category in the sports gaming industry. Sorare has generated USD 1.5 million of revenues from the sale of cards across 60 countries in just over 12 months. It is ranked as the blockchain game with the most volume according to nonfungible​​.

Fabien Allegre, Merchandising and Paris Saint-Germain Brand Diversification, explains​: “Paris Saint-Germain is the new generation club. We are driven by our values of competitiveness. At the forefront of innovation, we are always looking ahead, looking to the future, to offer our fans new experiences. To constantly improve them, and to offer better coverage for our brand, Sorare will enable us to reach out to new, young communities, especially in Asia and America. We are proud of this new collaboration”.

See all licensed clubs on Sorare here.

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