EveryMatrix is pleased to join the European Lotteries Association by securing the status of Associate Member. As an established B2B technology provider within iGaming, EveryMatrix will take its place among other esteemed lottery suppliers in the space.

Built on three core values – responsibility, sustainability, and integrity, the European Lotteries Association’s mission is to protect consumers in the fast-paced lottery sector. EveryMatrix adheres to the highest standards of integrity, responsible gaming, and is perfectly aligned with the Association’s purpose.

Ebbe Groes, Group CEO of EveryMatrix, comments: “We are happy to receive our Associate Member status in the European Lotteries Association. This is a recognition of EveryMatrix as a reliable partner in the lottery space and we are glad to be in a such good company. The Association’s responsible gambling policies and best practices should be the standard for any company in the iGaming space.”

Catering to over 120 clients in multiple regulated jurisdictions, EveryMatrix’s mission is to help operators deliver outstanding player experiences in regulated markets. The company is currently offering its services to several lotteries across the European space.

Since 2008, EveryMatrix built its reputation as a trustable provider with a complete and high-performing suite of iGaming solutions.

UFC®, the world’s premier mixed martial arts (MMA) organization, and international betting and technology platform Parimatch today announced the renewal of their partnership that will see Parimatch remain as the “Official Betting and Wagering Partner of UFC” for the Europe and CIS region until the end of 2021.

The agreement helps strengthen Parimatch‘s stranglehold in the betting industry for MMA, one of the fastest growing international sports in popularity. Last year Parimatch was present in the Octagon for 15 events and it will remain present at the most anticipated fight nights for at least the next 18 months. Parimatch‘s brand association with the UFC is also supported by the iconic Conor McGregor who has been an ambassador for the brand since March 2019.

‘We took a bet when we began our relationship with the UFC in 2018 on the daring spirit of the organization and its fighters to help elevate both our brands to new heights. We see that spirit in Parimatch and the values of our customers. We are excited to continue this bold journey together’, commented Sergey Portnov, CEO of Parimatch.

Aggregator GrooveGaming has been recognised as one of the ’10 Best Innovative Technology Solution Providers of 2020′ by IndustryEra Review, firmly demonstrating that the aggregator’s technology development is being acknowledged not only in the iGaming industry, but also from outside it.

IndustryEra Review is a leading global source for the latest transformative tech news, inspiration, and motivation for the world’s most pre-eminent organizations, steadfast leaders, solution providers, and budding entrepreneurs. In the last couple of years, the magazine has culminated into a paradigmatic, global brand, which has been encouraging and developing excellence through their talented editorial team, reaching more than 45,000 tech industry leaders, CIO’s, CTO’s, and senior IT leaders each month either physically or through the online subscription.

GrooveGaming has significantly grown its presence throughout the last two years across key global markets and important regulated jurisdictions through partnerships with major online gambling operators. GrooveGaming is the aggregator of choice for a host of big industry names including EveryMatrix, iGP, Digitain, Microgaming, ProgressPlay, BetConstruct, Alea and Quickfire, amongst others.

GrooveGaming’s powerful platform includes over 4000 casino games as well as a wealth of aggregated content ranging from slots, online casino and live casino, to poker and table games, that operators can access via easy integration to drive player engagement and revenue.

Created with the aim of easy and fast content delivery for the igaming industry, GrooveGaming is well placed with a robust live content range that encompasses some of the world’s leading live content and virtual sports brands, including LEAP Gaming, TVBET, VIVO Gaming, Lucky Streak, Super Spade, Evolution Gaming, SA Gaming and Ezugi, amongst others.

GrooveGaming has numerous live dealer titles and has built a powerful on-demand live content offering that includes live roulette, baccarat, blackjack and live dedicated tables, all of which have been generating significant interest in the last weeks due to the coronavirus pandemic. In addition, GrooveGaming’s virtual sports offering includes virtual football, tennis, horse-racing, cycling and greyhound racing, with virtual Euro basketball and cricket coming soon to the rapidly-expanding aggregator.

A major reason why GrooveGaming is becoming the aggregator of choice around the world is that GrooveGaming is powered by technology innovation which provides operators with the ability to activate a range of features that enhance customer experience and engagement, improve retention, encourage extended play and produce a higher yield. This latest award from IndustryEra highlights the attractiveness of GrooveGaming’s technology-platform for the iGaming industry.

Sarah Fernandez, Managing Editor at IndustryEra said: “Our mission is to help IT decision-makers identify technologies and strategies to empower workers and streamline business processes, both of which are in abundance at GrooveGaming, who stood out for having developed innovative approaches to cloud, security, artificial intelligence, machine learning, and data. They are a trailblazer transforming the iGaming industry with unique tech solutions and services.”

Yahale Meltzer, COO at GrooveGaming said: “Peer recognition is one thing, but being categorised as a top 10 Best Innovative Technology Solution Provider by an independent non-gaming entity that has IT professionals at its core is another. This influential tech news provider saw clearly how the work we are doing is contributing to the changes and trends in iGaming today, all of which revolve around ground-breaking technology that our partners have access to every day.”