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Welcoming Kirsten Miller to the ASA Council

George Miller

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Welcoming Kirsten Miller to the ASA Council
Photo Source: asa.org.uk
Reading Time: < 1 minute

 

ASA Chairman, Lord David Currie, has announced the appointment of Kirsten Miller to the ASA Council.

Our Council is made up of 13 members of whom two-thirds are independent of industry and a third have recent or current knowledge of the advertising or media sector. The members collectively offer a broad range of skills, experiences and perspectives from a cross section of society, including young people, families, charities and consumer groups.

Kirsten has over 17 years’ experience in digital media, having begun her career at Advertising.com, one of the world’s first algorithmic based digital ad networks. Most recently, Kirsten spent seven years at Group M agency Maxus, where, as a member of the leadership team, she established the agency’s first technology team.

Kirsten’s appointment, with effect from the start of May, will see her act as an industry member of the Council judging ads across non-broadcast media only, bringing to the Council table the benefit of her extensive experience in the business of non-broadcast digital media.

Kirsten said: “I’m very much looking forward to joining the ASA Council and contributing to its important work.  Regulating the dynamic and fast-moving world of advertising is a unique responsibility, and I’m excited to be coming on board at a time when the ASA is beginning to deliver its new five year strategy with a view to having more impact online.”

David Currie, Chairman of the Advertising Standards Authority, said:

“I’m delighted to welcome Kirsten to the ASA Council.  With her expert background in digital media, her skills and experience will strengthen further our regulation of the evolving online landscape.”

Find out more about our council here.

eSports

GFINITY ARENA TO HOST NBA 2K LEAGUE EUROPEAN INVITATIONAL DEC. 13-14 IN LONDON

George Miller

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GFINITY ARENA TO HOST NBA 2K LEAGUE EUROPEAN INVITATIONAL DEC. 13-14 IN LONDON
Reading Time: 2 minutes

 

WHAT:

  • The NBA 2K League, a professional esports league co-founded by the NBA and Take-Two Interactive Software, Inc. and the first official esports league operated by a U.S. professional sports league, will host the NBA 2K League European Invitational, the league’s first-ever qualifying event in Europe.
  • The two-day event will be held at Gfinity Arena in London – home to some of the U.K.’s leading esports events – and will feature 20 of the best NBA 2K players from Austria, Belgium, France, Germany, Spain, Turkey and the U.K.
  • The event, which will identify several elite players who will become eligible for the 2020 NBA 2K League Draft, will see players competing over two days of gameplay, including scrimmages and a double-elimination tournament, and participating in interviews with league representatives and team managers. The double-elimination tournament on Dec. 14 will be livestreamed on the NBA 2K League’s Twitch and YouTube channels.

 

WHO:

  • Twenty of the best NBA 2K players from Austria, Belgium, France, Germany, Spain, Turkey and the U.K.
  • NBA 2K League Managing Director Brendan Donohue
  • Knicks Gaming center and U.K. native Harry “HazzaUK” Hurst

 

WHEN: Friday, Dec. 13 – Saturday, Dec. 14; Media can attend during the following times:

  • Friday, Dec. 13 from 4:00 p.m. – 7:30 p.m. – Scrimmages
  • Saturday, Dec. 14 from 10:00 a.m. – 8:00 p.m. – Double-elimination tournament
  • NBA 2K League Managing Director Brendan Donohue media availability – Friday, Dec. 13 and Saturday, Dec. 14 from 2:00 p.m. – 2:30 p.m.
  • European Invitational players and Harry “HazzaUK” Hurst media availability – Friday, Dec. 13 from 5:15 p.m. – 6:15 p.m., Saturday, Dec. 14 from 7:15 p.m. – 8:00 p.m.

 

WHERE:

  • Gfinity Arena

Unit 13 Fulham Broadway Retail Centre

Fulham Road London SW6 1DN

 

CREDENTIALS/TICKET INFORMATION:

  • Fans can attend for free by registering at https://n2kleuropeaninvitational.splashthat.com/.
  • Media are welcome to attend; Interview opportunities are available with players, coaches and executives.
  • Interview requests outside of the designated media availability will be evaluated on a case-by-case basis onsite.
  • Media must RSVP to Ignasi Castello ([email protected]) and Cath Shefford ([email protected]).
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Central Europe

STS signs with Enteractive

George Miller

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STS signs with Enteractive
Reading Time: 2 minutes

 

STS, Poland’s biggest betting operator, which also operates in several European markets, has partnered up with Enteractive’s (Re)Activation Cloud®, iGaming’s leading conversion platform.
The plug-and-play service offered by Enteractive will aim at improving STS’s player retention rates.
STS Gaming Group is a leading brand in the iGaming industry in Europe, with an extensive product portfolio including bookmakers, virtual sports, casino, live casino and eSports event bets. The brand has recently onboarded legendary goalkeeper Peter Schmeichel as well as ski jumper Martin Schmitt to drive its new ‘Bet with the leaders’ campaign.
STS dominates the Polish bookmaking market with a 47% share and is the main sponsor of Poland’s national football team as well as a large number of other major teams in the country. Over the last six years, STS has multiplied its revenue tenfold and is now pushing for further geographical and offer expansion.
The company currently counts 1,500 employees in Katowice, Warsaw, Prague and Malta, and is expected to grow further in the short term.
STS CEO Mateusz Juroszek comments: “We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead the way in development in terms of technology that constantly pushes to do things better.
“Partnering up with Enteractive and connecting to its Reactivation Cloud, we have added another vital tool to our CRM department so that we are able to communicate and engage on a large scale with our customers the STS way.”
(Re)Activation Cloud® is the only scalable, proprietary software available on the market which is specifically designed to handle personal one-on-one calls that strengthen customer loyalty.
While the entire industry is focusing on gamification and automated tools, Enteractive is choosing to focus on retention powered by technology and real human interaction. Enteractive’s services result in a boost to bottom-line P&L and long-term brand loyalty.
The platform plugs directly into clients’ existing CRM systems through seamless API integration which provides real-time, end-to-end transparency. Enteractive’s clients’ have full visibility and control of the entire process.
Additionally, all (Re)Activation methods used are GDPR and G4 compliant and all data processed is highly secured.
Mikael Hansson, Enteractive Founder and CEO, said, “We are very happy to partner up with STS, a powerhouse in the important Polish market but also an agile and ambitious company with great potential in the rest of the world.
“With STS connected to our (Re)Activation Cloud we have already seen good signs in terms of conversion rates and player reactions which further strengthens our belief that strong brands benefit even more from our qualitative and scalable product. Now we look forward to continuing the ramp up and to lay the foundation to a strong and profitable partnership in the coming months.
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Malta

Singular Awarded Multi-Channel Provider Of The Year

George Miller

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SINGULAR AWARDED MULTI-CHANNEL PROVIDER OF THE YEAR
Reading Time: 2 minutes

 

Singular, a Tier 1 iGaming supplier won the Multi – Channel Provider of the Year at the prestigious Malta Gaming Awards.

The Awards dinner was held during Malta Gaming Week at one of the largest venues in Malta, the Hilton. The judging panel recognized Singular’s innovative approach that has generated high commercial success for the company and its clients.

Singular has always been committed to creating a seamless experience across all channels. In the past year, the company has successfully delivered a Native Mobile App that has proved to be highly reliable and scalable even in markets with high-latency. Nevertheless, Singular is dedicated to empowering clients’ growth through online AND offline convergence of players. For that reason, the company also has a dedicated development team for the Retail Platform that is continuously improving the solution with margin-enhancing features.

Even in the retail sector there is still room for innovation, particularly within the newly legalized U.S. market where the retail solution is still dominant. – said George Shamugia, Singular’s CEO, in a recent interview.

The modular architecture of Singular Solutions gives operators the freedom to create their own brand by customizing the offering to the players’ local demands and easily complies with different jurisdiction requirements.

It is a great pleasure that the industry has recognized our strong commitment towards building flexible solutions with market-leading feature via technological excellence. This has been a great team effort across all product verticals, and I am proud of the achievements and milestones we have marked this year. – commented Darko Gacov, one of the founding partners at Singular and VP of Business Development.

Following the Awards night, at the SiGMA Expo, Singular showcased their new Sports Betting Platform that also has a versatile Retail Solution. The key selling points of the new platform are the high level of personalization and effective risk management. Singular has already signed the new Sports Betting Platform with several high-profile operators and is in negotiation to enter the U.S market.

 

About Singular:
Singular is an established brand with 10+ years of experience working with Tier 1 iGaming operators. Singular Product Portfolio includes a comprehensive and flexible iGaming platform, Sports Betting Platform with market leading features alongside a retail solution and a Casino Core with 7000+ casino games. The three pillars of the company are: flexibility, reliability, and innovation which are reflected in the company’s way of work and the corporate slogan BE OUTSTANDING. More at singular.uk

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