Connect with us
SIS

Press Releases

Betfred signs up to Metric Gaming’s Pioneering Golf Service

George Miller

Published

on

Betfred signs up to Metric Gamings Pioneering Golf Service
Reading Time: 2 minutes

 

Leading operator partners up with Metric to offer disruptive supplier’s premium Golf product

 

Leading betting operator Betfred is to enhance its Sports Betting product after agreeing a deal to take Metric Gaming’s market-leading Golf Service.

Betfred customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days of activity of Majors, PGA and European Tour events.

Metric’s Golf service uniquely allows operators to differentiate their product in an increasingly competitive marketplace with price differentiation facilitated through custom margins, limits, odds ladders and margin curves. Operators can also tailor the product through a configurable event and market offering and bespoke place and dead heat terms.

Martin de Knijff, CEO at Metric Gaming, said: “This is an exciting partnership for Metric Gaming and we’re delighted to partner with Betfred, one of the world’s largest gaming operators. Our leading product is a perfect match with their leading brand.

“Betfred will immediately gain a product advantage on Golf, one of the most popular recreational sports globally, through a service that provides an unparalleled product breadth and depth throughout the year.

“Through Betfred, golf fans will be able to access pioneering markets as we head towards the inaugural sponsorship of the Betfred Masters and the remaining Majors off the back of Tiger Woods winning the Masters at Augusta.”

Craig Reid, Group Trading Director of Betfred, said: “We are always looking for new innovative products to help grow our portfolio of sports markets. The Metric golf product will differentiate Betfred from the marketplace offering our clients an exciting range of new fast moving in play markets. This week’s launch of the product could not be better timing as we ourselves launch  sponsorship of the Betfred Masters.”

Metric Gaming’s Golf, Racing, and newly launched Soccer service, including a fully automated Create-A-Bet solution, are delivered through the supplier’s state-of-the-art Modulus Platform and are each available as a fully Managed Service or Price Feed.

 

Advertisement

Latest News

Esports Entertainment Group Signs LOI to Acquire Assets of FLIP Sports

George Miller

Published

on

Esports Entertainment Group Signs LOI to Acquire Assets of FLIP Sports
Reading Time: < 1 minute

 

Esports Entertainment Group, Inc., a licensed online gambling company with a focus on esports wagering and 18+ gaming, signed a Letter of Intent (“LOI”) to acquire certain assets of FLIP Sports Limited (“FLIP”), including staff and all intellectual property.

“The FLIP team are leaders in building iGaming platforms that take the player experience to new heights,” stated John Brackens, CIO/CTO of Esports Entertainment Group. “Their expertise will strengthen our efforts in esports and help us further create a best-in-class immersive experience for esports fans.”

FLIP Sports is a dynamic and entrepreneurial mobile games studio innovating how fans enjoy and engage with live sports. Through its proprietary in-play, peer-to-peer technology, FLIP provides a unique multi-platform second-screen experience within an entertaining, social, and competitive gaming environment for fun-seeking sports and wagering enthusiasts who enjoy watching live sports and events.

“FLIP has brought together a talented team with proven industry experience that we believe will provide immense value to Esports Entertainment Group as we enter a period of tremendous opportunity and rapid growth,” commented Grant Johnson, CEO of Esports Entertainment Group. “As the first US-based iGaming company to list on NASDAQ, we are in a great position to capitalize on the fragmented esports market and will continue to pursue acquisition opportunities. FLIP is set to be the latest example of the success of our roll-up strategy.”

Continue Reading

Compliance Updates

Parimatch makes statement of intent for newly legalised Ukraine gambling industry

George Miller

Published

on

Parimatch makes statement of intent for newly legalised Ukraine gambling industry
Reading Time: < 1 minute

 

Following the signing of Bill No. 2285-d by President Volodymyr Zelenskyi to legalise the gambling industry in Ukraine, Parimatch, the international betting and technology company, has confirmed it will be bidding for the new operating licences in the country.

Parimatch, was founded in Ukraine in 1994 and was amongst the first bookmakers in the CIS region to transition into a digital betting platform. Today, Parimatch has expanded internationally to become a global betting and technology brand. The company now looks to build on its heritage to become the largest and most innovative operator in its home market.

Commenting on today’s signing, Sergey Portnov, CEO of Parimatch said: “I would firstly like to congratulate President Zelenskyi for delivering on his pledge to legalize gambling in Ukraine. He has a shown that he is a man of his word and we fully support his agenda to liberalize the local economy. Parimatch has long argued that the development of a fair and regulated betting industry will really benefit Ukraine.”

Parimatch’s strong commitment to the market is despite further clarity and reforms being required on the existing tax system in order to create a fair landscape for operators.

“We are fully committed to conquering our home market by delivering a product that can entertain the people of Ukraine. We are also proud that we can now contribute to the country’s economy and help grow its technology industry. However, for us to deliver these benefits in the long-term we need a fairer tax system which is currently too punitive and uncompetitive compared to similar international markets. It is vital that this is addressed as soon as possible to ensure the enduring viability of the industry in Ukraine.”

Continue Reading

Latest News

Parimatch Tech hosts Universal Sports & Games Hackathon

George Miller

Published

on

Parimatch Tech hosts Universal Sports & Games Hackathon
Reading Time: 2 minutes

 

Over 100 ideas generated in just 48 hours

Between 7th-9th of August Parimatch Tech hosted a two-day online Universal Sports & Games Hackathon at its state-of-the-art “PMHUB” event space. The hackathon, organized by Parimatch Tech together with JKR in partnership with Amazon and SectorX, bought together over 400 developers, marketers and designers to come up with innovative solutions in the gaming and gaming services industry.

Participants came from nine countries including Ukraine, Germany, Spain, Belarus and Poland, generating 111 ideas over 48 hours, including games, streaming tools, analytics services and various applications. 37 teams made it to the final, but only one could be crowned winner.

The Hackathon was won by “The Dragon’s team”, made up of developers Nikolay Ursatiy and Sergey Poverennov. The duo created “RunOut”, a runner platform game. They took home the first place prize of $1500.

“It is great to see people keep generating ideas, even though they can’t get together in the same room as normal. An online hackathon is a new format for us and we are pleased with the result: organizers, judges, and mentors saw many different high concept ideas being generated.” — noted Stepan Shulga, head of Esports at Parimatch.

“We are delighted with our victory. The hackathon was a great experience for us. Many teams came up with some really interesting and exciting ideas. This event gave us a chance to test our capabilities and get feedback from mentors and judges. We’re going to continue working on the game, and shortly, we will move on to negotiations with publishers.” — comments Nikolay Ursatiy, team leader of the  Dragon’s Team.

Second and third places were taken by teams “Narwhal” who came up with a service for the multification of sporting events, and “PixelGaming”, whose idea was a mobile game in the MOBA clicker genre. They received $1000 and $500 respectively.

As part of the hackathon, select teams carried out particular challenges set by the judges. The teams “Team B” and “Kodoklyaksa” were each awarded $500 for their innovative ideas. The JKR Foundation also invited team “PolyRef” to further develop their idea of a service for collecting sports statistics.

As well as the prize money, the winner and two runners-up get exclusive access to the Parimatch Tech team and its facilities. Here, together with Parimatch’s tech specialists, the participants will have the opportunity to test their ideas on an audience of thousands of people.

But the hackathon doesn’t end there. The judges took an extra week to look through all the applications one more time to advance some additional ideas. The results of this will be announced on 19th August 2020.

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.