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Betfred signs up to Metric Gaming’s Pioneering Golf Service

George Miller

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Betfred signs up to Metric Gamings Pioneering Golf Service
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Leading operator partners up with Metric to offer disruptive supplier’s premium Golf product

 

Leading betting operator Betfred is to enhance its Sports Betting product after agreeing a deal to take Metric Gaming’s market-leading Golf Service.

Betfred customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days of activity of Majors, PGA and European Tour events.

Metric’s Golf service uniquely allows operators to differentiate their product in an increasingly competitive marketplace with price differentiation facilitated through custom margins, limits, odds ladders and margin curves. Operators can also tailor the product through a configurable event and market offering and bespoke place and dead heat terms.

Martin de Knijff, CEO at Metric Gaming, said: “This is an exciting partnership for Metric Gaming and we’re delighted to partner with Betfred, one of the world’s largest gaming operators. Our leading product is a perfect match with their leading brand.

“Betfred will immediately gain a product advantage on Golf, one of the most popular recreational sports globally, through a service that provides an unparalleled product breadth and depth throughout the year.

“Through Betfred, golf fans will be able to access pioneering markets as we head towards the inaugural sponsorship of the Betfred Masters and the remaining Majors off the back of Tiger Woods winning the Masters at Augusta.”

Craig Reid, Group Trading Director of Betfred, said: “We are always looking for new innovative products to help grow our portfolio of sports markets. The Metric golf product will differentiate Betfred from the marketplace offering our clients an exciting range of new fast moving in play markets. This week’s launch of the product could not be better timing as we ourselves launch  sponsorship of the Betfred Masters.”

Metric Gaming’s Golf, Racing, and newly launched Soccer service, including a fully automated Create-A-Bet solution, are delivered through the supplier’s state-of-the-art Modulus Platform and are each available as a fully Managed Service or Price Feed.

 

Industry News

UltraPlay with a hat-trick in the EGR B2B Awards 2020 Shortlist

George Miller

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UltraPlay with a hat-trick in the EGR B2B Awards 2020 Shortlist
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Three are the categories that UltraPlay has been shortlisted in the EGR B2B Awards 2020 – Esports Betting Supplier, a category that company’s won last year, Innovation in sports betting software, and a White Label Partner.

Lyubomira Petrova, CMO at UltraPlay commented on the recent nominations: “We are excited and honored to be nominated in these categories at the EGR B2B Awards 2020. It’s another proof of the outstanding quality and innovation that our products and services bring to the iGaming industry. For the past year, our entire team has done an enormous amount of work to further upgrade our eSports betting solution, so that now when eSports became one of the few alternatives for betting, we can successfully maintain the increased interest from the online operators worldwide.”

Given the current global situation with COVID-19, EGR has decided to make some important changes to this year’s Awards ceremony and go virtual for 2020. The winners will be revealed via a series of online ceremonies, split across 3 days, in July 21-23.

For the past 2 years, UltraPlay received 12 awards for the company’s eSports betting product and solutions, from various organizations in the iGaming and IT industries.

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Industry News

Highlight Games Announces Partnership With EveryMatrix

George Miller

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Highlight Games Announces Partnership With EveryMatrix
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London-based video virtual sports specialist Highlight Games Limited today announces that its exclusive products will soon be available via EveryMatrix’s CasinoEngine platform.

As detailed in the agreement, English, Italian and Greek variants of Highlight Games’ highly successful SOCCERBET product will be available to operators via EveryMatrix’s CasinoEngine platform with Turkish SOCCERBET coming soon. Additionally, Highlight’s new NBA Last 60 basketball and IIHF World Championship ice hockey games will also be available online.

‘I’m delighted to announce this partnership with EveryMatrix,’ said Steven Holmes, Co-CEO, Highlight Games.  ‘SOCCERBET has already proven incredibly popular with players across Europe, and we look forward to welcoming additional operators to our growing list of customers via EveryMatrix’s CasinoEngine platform.  With Greek, Italian and English football leagues available to EveryMatrix customers, there are endless opportunities to enjoy the thrill of sports betting on real archive footage 24/7.  With NBA Last 60 and IIHF World Championship launching soon, players can also experience the excitement of betting on highlights from past NBA and IIHF seasons whenever they want, wherever they want.’

Amund Stensland, CasinoEngine COO, EveryMatrix commented: ‘We are excited to be partnering with Highlight Games to deliver another compelling product portfolio to our casino customers.  CasinoEngine prides itself on providing operators with the most innovative and entertaining content available, and SOCCERBET, NBA Last 60 and IIHF World Championship will certainly enhance our existing offering. These products are a great addition to normal live games, and can be accessed without any outside interruptions, giving players thrill and excitement at any time, anywhere.”

 

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Press Releases

Kwiff celebrates return of racing with roll-out of Racing Post content

George Miller

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Kwiff celebrates return of racing with roll-out of Racing Post content
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Kwiff this week announced it has begun a long-term partnership with the Racing Post which will see the horseracing specialists provide a full package of horseracing content, data and analysis across their racing product.

The new-look data-filled racecards went live on June 1 with the return of British racing. The package not only focuses on British and Irish racing but also provides the same high-quality content for South African and UAE racing as Racing Post continues their expansion into coverage from international territories.

Racing Post, which is part of the Spotlight Sports Group, has long been recognised as the leading provider of official British, Irish and now international horseracing data and content in the industry. The mix of premium data and expert editorial content provides longer engagement with the racing audience. Enhancing raw data with the best and most recognisable content authored by the biggest names in betting gives bookmakers a more rounded product to attract new and retain existing customers.

Kwiff is a unique and personalised betting experience that allows customers to enhance their bets by being ‘Kwiffed’. The combination of the digital-first app and the Racing Post content will give a truly unique betting journey for Kwiff customers.

Speaking about the new partnership, Spotlight Sports Group head of B2B content sales Rob Black discussed the benefits of enriching an app with Racing Post content and his excitement about working with Kwiff.

“Racing Post is the most trusted brand in the racing industry and with that trust comes authority in our content. Adding our content to a website gives customers confidence they are being informed by independent experts who are helping them to make a betting decision.

“Kwiff is one of the most innovative betting apps in the industry. We are delighted our digital content will sit on their racing book. The combination of our expert analysis and their supercharged odds will enhance their customers’ betting journey.”

Echoing Rob’s comments, Kwiff chief executive officer Charles Lee said: “Racing Post is one of the most famous brands in racing and we are absolutely delighted to add it to our native mobile and web app. The content sits perfectly with our offering and we hope our customers will use it to make more informed decisions.

“We are all excited about racing’s return in Britain and soon in Ireland and we know a lot of new customers will be looking to place a bet on racing. Our ‘Supercharged’ odds combined with expert Racing Post data gives those customers a betting experience like no other.”

 

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