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Sportitalia and Sportradar Announce Extension of OTT Partnership

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Sportitalia and Sportradar Announce Extension of OTT Partnership
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Sportitalia, one of Italy’s leading television outlets, and Sportradar, global provider of sports data intelligence, have announced an extended partnership that will see the broadcaster benefit from an enhanced content offering across four new channels from July 2019.

The two companies originally partnered in 2017, with Sportradar providing the streaming platform for Sportitalia’s 24/7 online site while also making selected content available on demand. That agreement now includes a more personalised content offering across all four channels in full HD quality, available on both www.sportitalia.com and on Smart TVs through HbbTV technology.

Users will be able to access the new channels free of charge, without a set-top box or subscription, via the red button on their remote control.

Sportitalia covers sports ranging from soccer and basketball through to futsal, handball and motorsport, with the broadcaster now able to offer specific sports news channels as well as channels dedicated to individual sports.

Sportradar’s market-leading OTT solution marries data and video to ensure broadcasters and other rightsholders benefit from an improved user experience as well as an increase in engagement and revenue opportunities. Clubs, leagues and federations that utilise Sportradar OTT, both currently and in the future, will also benefit from free-to-air exposure on Sportitalia.

Michele Criscitiello, Sportitalia CEO, said: “We’ve enjoyed significant success during the first two years of our relationship with Sportradar and, given their expertise in the OTT and audiovisual fields, we’re convinced that will continue following the expansion of our partnership.

“Our mission is to give sports fans in Italy exactly the content they want, when they want, and Sportradar’s flexible, customisable solution ensures we can continue to deliver that.”

Rainer Geier, Sportradar’s Managing Director, OTT, Digital Services and Advertising Solutions, said: “Having been in the OTT space for 15 years and counting, we know how crucial it is to constantly innovate and enhance our products and services.

“Our new and improved partnership with Sportitalia is a case in point, demonstrating how we want to keep offering our customers the best service on the market.

“Sportitalia’s continued faith and trust in our OTT platform is incredibly reassuring and reinforces our belief in the product we offer.”

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Slotegrator Partners with HollywoodTV

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Slotegrator Partners with HollywoodTV
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Online casino software aggregator Slotegrator has entered into a partnership with live dealer provider HollywoodTV. As per the deal, HollywoodTV’s catalogue of 23 live and pre-recorded games is now available through Slotegrator.

With modern studios, charismatic dealers and hostesses, and innovative new games, it is no surprise the provider’s games are popular with players around the globe. HollywoodTV holds GLI and MGA certifications.

The studio ensures high-quality satellite streaming with 4k cameras and fibre optics, creating a seamless betting experience for players. In addition to their modern, easy-to-play design, HollywoodTV’s games are designed specifically to be played on mobile. HollywoodTV also offers customisable RTP to remain in compliance across jurisdictions.

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888poker Wins EGR Award for Best Poker Marketing Campaign

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888poker Wins EGR Award for Best Poker Marketing Campaign
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888poker has announced that it has secured the Poker Marketing Campaign award for its “Made to Play” campaign at EGR’s Marketing & Innovation Awards.

The “Made to Play” campaign was launched as a multi-market celebration of 888poker’s highly anticipated Poker 8 product. Poker 8 has a state-of-the-art, intuitive user experience with cutting-edge content and capabilities, powered by 888’s proprietary technology.

“This win is a true industry endorsement and testament to the hard work and dedication of the 888poker team. Alongside the launch of our fantastic new Poker 8 product, this campaign has brought a fresh and modern approach to the world of online poker, from the highly entertaining commercial and media activity to the exciting CRM campaign that placed our players in the centre,” Elad Nir, VP Head of 888poker, said.

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Casino ADMIRAL Helmond Opens in the Netherlands

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Casino ADMIRAL Helmond Opens in the Netherlands
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The Casino Admiral Helmond has opened its doors near the Dutch city of Eindhoven.

Casino ADMIRAL Helmond is the seventh Casino ADMIRAL venue in the Netherlands since Casino ADMIRAL Hoofddorp premiered in 2015. At full capacity, the casino is able to host guests at 190 player positions, making it the largest casino in the region. Currently though, due to the COVID-19 restrictions and strict safeguarding protocols, capacities are limited to allow for the necessary social distancing.

“The opening of this new Casino ADMIRAL venue in the Netherlands is further evidence that we are committed to a sustainable business strategy, even in economically difficult times. The casino is located in an exceptional building that has been skilfully adapted by our interior design specialists – in combination with our first-class service and premium gaming offer I am convinced that it will soon become another milestone in our Dutch story of success,” Thomas Komnacky, VP of Global Operations at NOVOMATIC, said.

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