Press Releases
Relax Gaming Announces Let’s Get Ready to Rumble® and It’s Time® In First Branded Content Deal

Dual IP deal will feature world-famous sports announcers Michael and Bruce Buffer as Relax Gaming Gets Ready to Rumble
Relax Gaming, the new-breed content provider and distribution platform, has laid down a disruptive marker with the unveiling of two new branded Boxing and Mixed Martial Arts (MMA) slot titles, Let’s Get Ready To Rumble® and It’s Time®.
The games will feature the likenesses and catchphrases from world-famous ring announcers Michael “The Voice Of Champions” Buffer and Bruce “The Voice Of MMA” Buffer.
Michael will lend his iconic delivery to Let’s Get Ready to Rumble®, while Bruce’s unmistakeable delivery of MMA’s most recognisable phrase will feature in It’s Time®.
Simon Hammon, Chief Product Officer at Relax Gaming, said: “We are delighted to unveil Relax Gaming’s first network branded productions, which feature partnerships with the iconic and world renowned Michael and Bruce Buffer.
“As we continue to capitalise on our rapid growth and market presence it seems a natural step to get disruptive in the best possible way, with games that feature the most iconic announcers in sports. Both games will include diverse mechanics and design styles highlighting the versatility of the Relax Gaming offering.”
Bruce Buffer said: “My brother and I are thrilled to be entering the world of video slots with a team as professional as Relax Gaming. Its ability to capture the essence and exhilaration of fight night has resulted in a hugely entertaining project.
“Sports fans, especially those keen on Boxing and MMA, will have the opportunity to strive for greatness with two games that promise to deliver. To sports and gaming fans everywhere, we look forward to seeing you in the ring!”
Relax Gaming is a new breed of supplier, offering fresh content and more than 570 games. This is the company’s first foray into branded content but far from the first for CPO, Simon Hammon. The provider has significantly grown its commercial footprint in recent months, signing numerous agreements with some of the industry’s most recognisable names.
-
Africa5 days ago
New Governing Board of the Gaming Commission of Ghana Sworn in
-
Africa6 days ago
BetKing Delivers Healthcare Services and Nutrition Support to Underserved Nigerian Communities
-
Asia6 days ago
QTech Games strengthens its elite suite with Bigpot Gaming
-
Industry News7 days ago
REGISTRATION NOW OPEN FOR GLOBAL GAMING EXPO 2025
-
Asia5 days ago
Macau Government Extends Lottery Concession of Macau Slot Until 5 June 2026
-
Latest News5 days ago
Week 26/2025 slot games releases
-
Latest News6 days ago
DATA.BET Launches Bet Builder for Sports Betting
-
Africa5 days ago
QTech Games hires Ekaterina Mayorova as sales lead for Africa & Eastern Europe