In the past, choosing an online casino was a relatively simple matter. All you had to do was navigate to one of the few sites out there and start playing. This was made even easier since most of the top sites a decade ago were simply extensions of the leading brick-and-mortar bookmakers. However, with the digital age taking full effect, this simple past is no longer a reflection of the current state of the market. Finding an online casino or sports betting website can be an overwhelming process these days, and the sheer number of potential choices is dizzying at times. Now one of the most memorable online casinos SuperLenny has made the jump into the casino affiliate market to help players find the right site for them.

At the end of 2018, SuperLenny closed down as a casino site. Rather than being consigned to the depths of the internet, SuperLenny has undergone a repackaging as a comparison site.

Why an online comparison site?
Online comparison websites do exactly what their name says – they allow you to compare many websites at once and make an informed decision based on the information provided in several set categories. In this sense, comparison websites act as aggregators of all the available sites out there and establish the criteria to compare them. Comparison websites provide less of a substantive review, rarely making a direct recommendation on which website you should use. Instead, you can go on comparison websites, such as SuperLenny, to compare all the possible options available and come to a more informed decision.

At a time of stricter regulations and operational difficulties, many casinos are feeling the pinch. Online comparison sites on the other hand are less exposed. In the case of SuperLenny it was the right decision to switch from operator to affiliate.

The convenience factor
Possibly the biggest attraction of comparison websites is the convenience factor. With the overwhelming amount of choice out there these days, it is simply not feasible to check each individual website and make an informed decision that way. In fact, if you were to do things this way, you wouldn’t have any time left to actually get down to betting and hopefully win some money. In this regard, using a comparison website can save you a considerable amount of time. Additionally, it also allows you to conduct a much more thorough search given how easy it would be to miss a website when conducting a manual search of all the options on offer.

Impartial advice vs biased reviews
Perhaps more surprisingly, comparison websites are a great way to give you access to information about the various options available without advocating for a specific one. With an innumerable number of blogs on the internet now, you can never be too sure where the person writing the review is getting their information from and how impartial they are in making a recommendation. With comparison websites, this doesn’t become an issue, as information about casinos is simply listed in an impartial manner rather than trying to sell you on one specific option. In fact, since comparison websites operate by receiving a commission when someone clicks on a referral link, it makes sense for them to offer you as many options as possible.

SuperLenny would appear to have an added advantage here. The Lennytalks section of the website is perfect for serving casino offers, news and promotions. As a trusted brand name, it is easier for SuperLenny to leverage that trust to provide users with casino information. For less established brands, this is an uphill struggle.

Will SuperLenny start a trend?
It is possible that more online casinos will look to the comparison model as a way to whether these uncertain times. Many operators may well be looking at SuperLenny on a more long-term scale before diving in themselves.

Raketech, a leading online affiliate and content marketing company, has strengthened its international footprint with the launch of CasinoFever.ca, a new online casino comparison website tailored for the Canadian market.

CasinoFever.ca will provide users in Canada with a comprehensive guide to the online casino world, offering reliable product, operator and bonus reviews, as well as useful tips and news related to the online casino world.

Michael Holmberg, CEO of Raketech said: “The launch of CasinoFever.ca further establishes Raketech’s strategy to expand into North America, a continent where we are currently developing a handful of sites that see increasing traffic trends. CasinoFever.ca is one of those sites and has already converted its first ever user into a new casino player at one of our partners.”

The website was developed by the people behind the successful CasinoFeber.se product, which has grown considerably in short space of time to become one of Sweden’s most popular casino comparison sites. CasinoFever.ca runs on the same platform and will be continually improved to help guide Canadian players to the best available online casinos.

Michael Holmberg concluded: “I am happy to witness our beneficial partnership model with CasinoFeber.se – one of Sweden’s most successful casino products in recent times – successfully enter an overseas market in the form of CasinoFever.ca. This is a stamp of quality for our operational model, that offers an opportunity for entrepreneurs to join forces with Raketech post-acquisition and grow the business together.”