SIS signs deal with Paston Apuestas

Leading multi-channel supplier SIS (Sports Information Services) has signed a three-year deal with Spanish betting operator Paston Apuestas for its Spanish Horse and Greyhound Channel.

SIS will provide the operator with live pictures and data for horse and greyhound racing into retail outlets in Valencia.

The channel provides premium horse racing content from the UK, Ireland, US, Australia, South Korea and Latin America, as well as over 33,000 greyhound races a year with 53 meetings every week from British and Irish tracks.

Carlos Molina, CEO at Paston Apuestas, said: “We’re thrilled to agree a deal to take SIS’s Spanish Channel, which provides our customers with the best horse and greyhound racing from the UK, Ireland and the rest of the world.

“The SIS Spanish Channel will offer frequent betting opportunities on quality horse and greyhound racing, and we are confident that it will help drive betting revenues.”

Sandra McWilliams, Sales Director at SIS, added: “We are thrilled to have agreed this deal with Paston Apuestas. It underpins our status as the leading supplier of racing content.

“The SIS Spanish Channel provides Spanish (and Spanish-speaking) retail operators with a high-quality live pictures service, with the accompanying data and Spanish graphics, which is sure to help drive betting revenues.”

About SIS:
SIS (Sports Information Services) has been a trusted partner to the global betting industry for over 30 years, supplying short form betting content to online and retail betting operators. Our horse and greyhound racing content can help keep customers engaged and increase dwell time online and in shop.

SIS provides operators with an end to end solution for horse and greyhound betting including data, live pictures, prices and derivatives, creating betting events to help drive profitable sales. For more information about SIS please visit www.sis.tv.