Operator and slot provider grows free-to-play presence with fourth brand
Leading games provider and operator Design Works Gaming (DWG) has expanded its portfolio of social casinos with the launch of Cash River.
This is DWG’s fourth free-to-play brand and comes with a new set of retention and engagement tools inspired by popular social network games such as FarmVille and Island Experiment.
As well as providing entertainment for players, over 3 million of whom have downloaded its social casinos from Facebook, iOS and Android, DWG is using insight from its social casinos to allow them to offer a compelling new range of real money gaming titles.
Set to launch in the UK market later this summer, these games will give operators access to high-quality proven content that has been validated by millions of players in social and land- based casinos.
Like DWG’s existing social casinos, Cash River offers a mix of classic Las Vegas-style slots and video slots. In addition, players also have the option to purchase and plant “money trees” that reward coins in various amounts at different times.
They can also use gems as a secondary currency to buy more trees or upgrade existing trees, or to access the VIP area to unlock games, coins and premium trees.
Different reward levels on the site and its app are designed to encourage players to return to the game and to promote in-play purchases.
Troy Zurawski, President and CEO of DWG, said: “We are thrilled to launch our fourth social casino and are especially proud of our Money Tree retention mechanism, which gives players the possibility to redeem free virtual currency every few minutes instead of the traditional hourly bonus, proving that money really does grow on trees!
“The levelling-up and VIP system is also unique with different paths a player can take to experience the various worlds in the game, creating an engaging and interactive experience.”
Cash River is the latest addition to DWG’s social casino portfolio which includes Diamond Sky Casino, Spin Vegas Slots and Super Scratcher Casino.
About Design Works Gaming:
Design Works Gaming (DWG) is a leading provider of land-based, online and social casino games that deliver a genuine Las Vegas experience. DWG has a meticulous approach to game design and offers proprietary promotional tools and features that are proven revenue generators. Unique, compelling maths models and a data-driven approach to creating effective products with longevity are at the company’s core. Founded in Arizona, US, in 2005 by a management team with years of experience in the land-based casino sector, DWG has successfully utilised its experience in bricks-and-mortar to expand into social, as both a supplier and operator, and now real-money gaming online. Regardless of the vertical, DWG focuses on creating unique, high-quality games that players love to play and are trusted by the biggest names in the gaming industry.
AstroPay Appoints Fayyaz Ansari as CFO
AstroPay has appointed Fayyaz Ansari as its Chief Financial Officer (CFO).
Having worked in finance for over 20 years, Fayyaz brings with him a deep understanding of the global payments industry. Prior to joining AstroPay, he was working at Skrill, NETELLER & Income Access (part of Paysafe Group Plc) as CFO of their digital wallet division and board member of their regulated entities. He will be based in the UK with responsibility for overseeing all aspects of AstroPay’s global financial management and activities.
Fayyaz’s extensive leadership experience includes controllership, treasury, financial planning and analysis, tax restructuring, corporate finance, performance management, M&A and strategic planning. He also managed other aspects of the finance function which includes banking, investments, financial systems and was involved in fundraising as well as coordinating efforts for an exit via a trade sale/ IPO.
“I am delighted to welcome Fayyaz to AstroPay where he will undoubtedly make an immediate impact as we aim to become the world’s leading payments platform. His wealth of experience will be essential in implementing our strategic plans to accelerate growth and position AstroPay for the future. Fayyaz and the team will contribute to our mission of providing financial freedom to millions of people worldwide. He is an excellent addition to the AstroPay team and I look forward to working with him in our journey,” Mikael Lijtenstein, CEO of AstroPay, said.
“I’m thrilled to have the opportunity to join AstroPay as the next step in my career. I am excited about working with a team that is passionate about the business, has a clear strategy and always puts customers’ needs first. With its commitment to global expansion, a strong business model, a focus on diversity and proud history, AstroPay is well positioned for extraordinary growth and impact. I believe the company’s unique value proposition and strong foundation will allow the business to grow and execute its vision of making payments much more accessible to customers around the world,” Fayyaz Ansari, CFO of AstroPay, said.
Casinos Market Growth USD 764861.32 million by 2027
A casino is more of a tourist attraction and indoor amusement zone. It offers services in hotels, restaurants, and shopping malls. The majority of the revenue comes from gambling. Casinos are concentrated in certain regions because gambling is illegal in several parts of the world.
Casinos Market report analysis benefits to shape the competition within the businesses and policies for the competitive environment to improve the possible revenue. The report evaluates key opportunities in the market and plans the factors that are and will drive the progress of the industry. Taking into account earlier growing patterns, growth drivers, and existing and upcoming trends, we also estimate the overall development of the Casinos Research during the forecast period.
In short, the Casinos Market report is helpful for industry players, investors, consultants, business strategists, researchers, and all those who is having any kind of interest or are planning to venture into the Casinos Market in any way. The global Casinos market size was valued at USD 545645.2 million in 2021 and is expected to expand at a CAGR of 5.79% during the forecast period, reaching USD 764861.32 million by 2027.
Casinos Market Segmentation: –
Market segments help decision-makers direct the product, sales, and marketing strategies, and can power your product development cycles by informing how you make product offerings for different segments.
Based on types –
- Gambling Machines
- Gaming Tables
- Online Legal Casino Gaming Services
Based on applications
Market segment by Region/Country including: –
- North America (United States, Canada, and Mexico)
- Europe (Germany, UK, France, Italy, Russia and Spain, etc.)
- Asia-Pacific (China, Japan, Korea, India, Australia, Southeast Asia, etc.)
- South America (Brazil, Argentina, Colombia, etc.)
- Middle East & Africa (South Africa, UAE, Saudi Arabia, etc.)
Key Players in the Casinos Market: –
- Delaware Park
- Tropicana Entertainment
- Caesars Entertainment
- Harrington Gaming
- Grupo Fobes
- William Hill
- 888 Holdings
- MGM Resorts
- Boyd Gaming
- Galaxy Entertainment
- Penn National Gaming
- SJM Holdings
- Las Vegas Sands
- Dover Downs Gaming & Entertainment
Key Benefits of Casinos Market Research Report:
- Types, applications, regions, and key players covered in the study
- Industry drivers, restraints, and opportunities covered in the study
- Recent industry trends and developments
- Competitive landscape & strategies of key players
- Historical, current, and projected market size, in terms of value
- In-depth analysis of the Casinos Market
- Sales, price, revenue, market share, and growth rate are covered in the report sales channels, distributors, traders, dealers, etc. are covered in the report
Xtremepush Enters into Partnership with Playtech
Xtremepush, the sports betting and gaming industry’s leading player acquisition and retention platform, has partnered with Playtech, the world’s largest supplier of online gaming and sports betting software.
This strategically significant agreement will enable licensees of both solutions to enhance their player communications through personalised, real-time messaging across email, SMS, push notifications and a range of other channels.
As part of this exciting new partnership, Xtremepush becomes a Playtech Certified Partner, underpinned by a deep integration between its multichannel engagement platform and Playtech’s IMS player management system.
For operators, this will allow them to activate player and event data stored within Playtech’s IMS as part of individually relevant engagement campaigns delivered through the Xtremepush platform, creating play-centric engagement.
Seamless integration also allows for advanced personalisation and segmentation, true multichannel player engagement and a full suite of campaign optimisation tools.
“We’re delighted to have built this integration with Playtech, a company that we have long-since admired within the industry. Playtech has a deserved reputation for providing outstanding software solutions and we’re proud to become a certified partner. Our mutual clients are already experiencing the benefits of this collaboration, and we look forward to working closely together over the coming months and years,” Tommy Kearns, CEO at Xtremepush, said.
“Xtremepush is a key provider of multichannel engagement software in the industry. This integration enables our licensees to fully avail of its broad capabilities and deliver personalised acquisition, engagement and retention campaigns, powered by our IMS player management system. We are excited to see how this partnership will develop, and the impact it will have on operators,” Anthony Evans, VP of Products at Playtech, said.
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