Superbet selects Betgenius as its new in-play partner

Superbet, the largest sportsbook operator in the regulated Romanian market with a growing presence in Poland, has selected Betgenius as its new  in-play trading partner.

The long-term deal will see Betgenius provide Superbet with its industry-renowned live betting content for all sports, including football, basketball and volleyball, across both online and retail.

Via the cutting-edge Betgenius trading console, Superbet can now drive profits by customising all areas of sportsbook management, from fixtures and bet types offered to margin levels and suspension triggers.

Vlad Ardeleanu, General Manager Superbet Romania, said: “We are delighted to work with Betgenius as for Superbet’s business it is critical to work with the best possible partners. Having the right technologies integrated into our final product is a key component for our overall growth strategy.”

Matt Stephenson, Global Partnerships Director at Betgenius, said: “Investing in high quality, proven products is vital for an operator with the ambitious and exciting growth plans of SuperBet. Our in-play trading service, which includes market-leading products for popular local sports like football, basketball, volleyball and handball, will no doubt play an important role in driving growth for SuperBet across their core Eastern European markets.”

Betgenius now works with Romania’s top two operators – Superbet and Fortuna – and has been awarded a Class II supplier licence by the country’s regulator.