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Sportsbet.io lands headline Watford F.C. shirt sponsorship

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Sportsbet.io lands headline Watford F.C. shirt sponsorship
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Disruptive sports betting brand Sportsbet.io has agreed a deal to become the Main Club Partner of Premier League team Watford F.C. after securing a landmark agreement with the 2019 FA Cup finalists.

The deal, the likes of which have never been seen before in the cryptocurrency sportsbook world, will see the Sportsbet.io’s logo appear on the front of Watford shirts for the next three years.

Sportsbet.io branding will also feature at Watford’s home ground of Vicarage Road from the start of the new Premier League season, which kicks off on August 10 against Brighton and Hove Albion.

The announcement comes as Sportsbet.io recently celebrated its third birthday, and marks a major step up in its marketing activity. Earlier this month, Sportsbet.io sponsored the CONIFA European Football Cup, which was won in dramatic fashion by South Ossetia.

A video created by the leading online sportsbook called ‘Know No Borders’ has been released celebrating the partnership, Sportsbet.io has also kicked off the first special promo to celebrate the big news.

Justin Le Brocque, Head of Sportsbook Marketing at Sportsbet.io, said: “The Premier League is the most watched sports league in the world, so we are absolutely delighted to announce a major sponsorship deal with one of its most celebrated teams.

“Like Watford, Sportsbet.io knows no borders in its efforts to bring fun, fast and fair entertainment and excellence to a truly global audience. We are both looking to disrupt more established competitors and need to be creative in the way we approach this challenge.

“We share the club’s desire to combine passion and innovation to reach the top, and we look forward to doing everything we can to support Watford next season and beyond.”

Spencer Field, Global Strategy & Partnerships Director of Watford FC, said “This is an important year for the club as we aim to improve on a fantastic season both on and off the pitch in 2018/19.

“Our desire to increase our global reach while continuing to make our fans proud by doing things differently in the Watford way is fully supported by Sportsbet.io. We are thrilled to have found a partner that matches our ethos by looking to disrupt the betting industry and offer their customers a fun, fast and fair experience.”

The partnership, the largest in Watford’s history, will see Sportsbet.io’s branding across Watford FC’s home, away and goalkeeping shirts, as well as training kit for both men’s and ladies’ team.

This historic deal was negotiated and concluded by Samson Sport Consultancy and Kalus Kenny Intelex.

Operated by the Coingaming Group, Sportsbet.io has quickly established itself as one of the most disruptive sports betting brands in the world, offering players a world-class experience and the ability to bet on sports with both traditional local currencies and cryptocurrencies.

Watford F.C. enjoyed a successful 2018/19 under manager Javi Gracia, finishing 11th in the league and reaching the final of the FA Cup.

 

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Bitcoin

Navigating Bitcoin’s Impact: SOFTSWISS’ iGaming Industry Overview

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In March 2024, Bitcoin soared to a historical high, nearing 70,000 euro per coin. How does this impact the iGaming market? Being a tech company with over 15 years of experience and an innovator in crypto iGaming software development, SOFTSWISS shares anticipations in its quarterly crypto analysis.

Over 220 brands powered by the company engaged in crypto transactions during the first quarter of 2024, which is 12% higher than the previous quarter. SOFTSWISS experts analyse the data gathered from crypto-friendly brands by employing extrapolation, comparative, and correlative analysis.

 

iGaming Market Overview: Unveiling Anticipated Growth

The size of the global online gambling and sports betting industry is expected to rise significantly and exceed 170 billion euro by 2032, according to Statista. Based on SOFTSWISS data, the iGaming market has demonstrated a stable pattern of growth year after year.

In absolute terms in euro, the Total Bet Sum grew by 5.8% in the first quarter of the year compared to the last quarter of 2023. Analysing the year-on-year increase, comparing Q1’24 with Q1’23, the growth is more impressive, showcasing a 47.2% boost.

Simultaneously, the Total Bet Count, both fiat and crypto, displayed a slightly larger gain in the first quarter of 2024 compared to the previous quarter, surpassing 6.1%. The indicator’s year-on-year boost is much more notable, revealing a 57.2% increase.

The popularity of iGaming in recent years has been fuelled by its global reach and accessibility due to constant technological advancements. On one hand, the quality of internet connectivity continues to rise, while on the other, new payment methods are emerging, simplifying payment procedures.

The in-depth quarterly analysis, ongoing since the beginning of 2022, reveals that fiat bets are undergoing more substantial growth compared to crypto bets. In Q1’24, the Fiat Bet Sum increased by 6.9% compared to Q4’23, while the rise of Crypto Bet Sum was at 2.4%.

 

The more active growth of fiat bets led to a slight decrease in the share of crypto. In the first quarter of 2024, the crypto share in the Total Bets Sum settled at 24.4%, decreasing by 0.8 percentage points (p.p) compared to the last quarter of 2023.

 

What is the State of Crypto in iGaming?

Analysing crypto bets, it is crucial to highlight that almost 93% of them are facilitated through the in-game currency conversion tool, which is gaining traction. This mechanism allows operators to engage players with cryptocurrency assets in games initially tailored for fiat only. Operators that adopt such options are gaining more competitive advantages in the market.

While the Q1’2024 Crypto Bet Sum shows a moderate 2.4% growth compared to the previous quarter, the year-on-year analysis demonstrates a 20.8% increase. The Crypto Bet Count remained unchanged in Q1’24 compared to the previous quarter’s indicator. Simultaneously, the metric increased by 21.3% year-on-year. The figures speak volumes, showcasing a consistent interest among players in crypto gaming.

“The lack of a substantial increase in the number of crypto bets during Q1’24 can be partly attributed to the significant rise of the Bitcoin exchange rate during this period, leading players to be more cautious with their crypto bets.  This trend mirrors the situation in the first quarter of the previous year when the Bitcoin exchange rate surged following a decline at the end of 2022,” comments Vitali Matsukevich, Chief Operating Officer at SOFTSWISS.

 

What Distinguishes the Average Crypto Bet?

The average crypto bet increased to 1.71 euro in the first quarter of the year from 1.66 euro in the last quarter of 2023. This growth correlates with a significant strengthening of the Bitcoin rate during the first quarter of 2024.

The average fiat bet remained steady at around 0.81 euro in Q1’24 and Q4’23. The average total bet stayed constant since the second half of the previous year and is equal to 0.93 euro.

 

Notably, the average crypto bet is double that of fiat. This indicates that digital currencies are preferred by higher-income players.


Why Did Bitcoin’s Share Drop?

The Top Five most operated digital coins in iGaming have remained stable during the last two years with minor changes in ranking order. The top still includes Bitcoin, Ethereum, Litecoin, Dogecoin, and Tether.

 

In Q1 2024, Bitcoin experienced a significant decline of 9.4 p.p. compared to Q4 2023. This could be attributed to the bolstering Bitcoin exchange rate and players exercising a more cautious approach towards it.

In contrast, the shares of other digital coins have increased. Ethereum and Litecoin showed growth of 4.0 p.p. and 3.8 p.p., respectively, during the same period. Simultaneously, Dogecoin rose to fourth place in the ranking, leaving Tether behind.

Vitali Matsukevich, Chief Operating Officer at SOFTSWISS, summarises: “The benefits of employing digital currencies, such as fast transactions and anonymity, still attract many players. Embracing cryptocurrencies in iGaming can boost operator profits despite their volatile nature.

As the Bitcoin rate is expected to strengthen after the Bitcoin Halving, the average crypto bet and projected gains may see a notable impact. During such promising times, it is crucial to have reliable and experienced partners to navigate the path to success.”

 

About SOFTSWISS

SOFTSWISS is an international tech company supplying software solutions for managing iGaming projects. The expert team, which counts over 2,000 employees, is based in Malta, Poland, and Georgia. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform, and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

 

 

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Cryptocurrency

CryptoSlots Celebrates 6th Birthday with VIP Bonuses and New Games

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In honour of its 6th Birthday, this month, CryptoSlots, a trailblazer in crypto gaming, is marking the occasion with the introduction of new games, generous bonuses for all players, and complimentary tokens for the thrilling $1 million Jackpot Trigger game, adding extra excitement to the celebration.

CryptoSlots has achieved several milestones over the past year. This includes the launch of over 20 new games such as Chinatown High Limit, Bank Bust, Pawsome, Twin Wins, and Forest Fairy Fortune, expanding their unique gaming portfolio for players worldwide.

While the last $1 million Jackpot Trigger prize was claimed in 2022, the crypto casino recently celebrated a significant win as player WHAMZY09 scooped $200,000, securing two $100,000 prizes in a single game on April 18. This highlights the continued excitement and potential for substantial winnings on CryptoSlots.

Additionally, CryptoSlots has seen impressive payouts in its Crypto Lotto, with the highest recorded payout reaching $17,428, demonstrating the rewarding nature of its lottery offerings.

Furthermore, the crypto-only casino has made strides in the metaverse by launching a Virtual Showroom with Monthly Rewards in Decentraland, a virtual social world built on blockchain technology. This move allows CryptoSlots to engage with players in innovative ways, offering unique experiences and rewards within the Decentraland universe.

CryptoSlots manager, Michael Hilary commented: “We are thrilled about the future and the boundless opportunities that cryptocurrencies offer. As the landscape of digital currencies continues to evolve, we envision a future where cryptocurrencies revolutionize not just the gaming industry, but every aspect of finance and commerce. With innovation at our core, CryptoSlots is poised to lead the charge into this exciting future.”

“With its presence in Decentraland, CryptoSlots aims to enhance player engagement and offer a novel gaming experience that aligns with the evolving landscape of online entertainment,” continued Hilary.

This month CryptoSlots releases Shadow of the Tomb, an electrifying 6×4 Tomb Raider-inspired slot. Players are plunged into a world filled with ancient relics and treasures where they can win up to 5000x their bet and unearth haunting riches!

Later this month, get ready to embark on an adventure through the untamed wilderness of Alaska with the relaunch of the Wild Alaska slot, boasting enhanced graphics.

At CryptoSlots, transactions for deposits and withdrawals are solely conducted through cryptocurrency. Boasting dozens of provably fair slots, the platform continuously introduces new games. Players accrue tokens for the $1 million Jackpot Trigger slot and receive complimentary tickets for the monthly $10,000+ Crypto Lotto each time they engage in gameplay.

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Cryptocurrency

TG.Casino Signs Partnership with AC Milan

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AC Milan and TG.Casino announced a new partnership, which sees the crypto casino platform become the Official Regional iGaming Partner of the Rossoneri in Europe.

This new collaboration between two frontrunners in their own fields offers a great opportunity to create something new and innovative. This partnership demonstrates the platform’s intent to take on and beat the iGaming competition to become the ultimate destination for all ambitious players. The deal catapults TG.Casino into the top ranks of GameFi by bringing the brand into the living rooms and onto the mobiles of tens of millions of consumers all over Europe.

Through this new partnership, $TGC token holders will have the chance to win lots of experiences offered by the Rossoneri club. From visits to the Milanello training centre to winning official AC Milan jerseys and VIP access at the San Siro stadium, football fans will have the chance to enjoy unique and exclusive experiences.

The new partnership provides AC Milan with a new fan engagement tool, creating bespoke experiences, which aim to give them more access, and bring them even closer to their beloved Club.

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