NetEnt enhances its UK footprint further with a new subsidiary and the opening of a new office at Kings Cross.

The establishment of NetEnt UK Ltd and the move into a new office in the Stanley Building at King Cross is a strategically important step for NetEnt. The UK is a prioritized growth market and local presence will better support UK operators.

The office was opened by Andy Whitworth, Managing Director NetEnt UK & Chief Strategy Officer and Rob Fell, Director of Platform Products & Services. The UK team has since grown with top talents from the industry and the office will grow further within the next few months.

“We are delighted to be open for business in the UK. We need a local presence to better support our valued customers and grow our market share. We have already recruited some key talent and now we begin a period of recruitment for the second wave.”, said Andy Whitworth, Managing Director of NetEnt UK Ltd.

“This is a natural next step and an example of our commitment to the local market. The UK is already our largest market, and we see a short-term opportunity to grow our market share by being closer to our UK based customers. Our increased UK presence is one of the NetEnt Group’s key strategic initiatives this year.”, said Therese Hillman, CEO of NetEnt.

Delivering classic excitement with an Asian twist, NetEnt’s proven linked reels feature comes to life again in Twin Happiness.

Promising to be a hit with players, the release of Twin Happiness adds a touch of Asia to a classic NetEnt slot.

Every single spin of the 5-reel, 3-row slot sees at least two of the reels synchronised and linked together. During the spin, the reels can expand to become triplet, quadruplet or even quintuplet reels on 243 ways pay configuration.

Twin Happiness also includes Wild symbols, which appear on reels 2, 3, 4 and 5 and substitute for all symbols.

“As our first authentically designed Asian slot, we are really happy with the results. The linked reel mechanics remain the core of this title, but the Asian-style graphics and sounds will appeal to old and new slot fans alike. We’re expecting it to be a go-to game for many players.” said Bryan Upton, NetEnt Director of Games.

Gaming operator GentingBet, the online brand for land-based casino giant, Genting UK, has announced a content partnership with digital casino games specialist NetEnt. The move will see NetEnt’s roster of titles appear on the GentingBet platform for the first time.

With an expansive array of casino games already available to its customers, GentingBet will further bolster its gaming offering with the addition of more than 200 NetEnt titles.

As of the start of September, GentingBet customers are now able to seek out cosmic jewels on the ever-popular Starburst, hunt for the mystical City of El Dorado in Gonzo’s Quest and hit the Wild West in the Dead or Alive series.

Jeremy Taylor Managing Director of GentingBet said: “We are constantly reviewing our casino games offering to make sure we provide our customers with the most entertaining range of titles available. The partnership with NetEnt truly enhances the choice and the variety on offer at GentingBet.

“We’re working with a range of partners to curate the finest selection of games possible, which our customers can play in a safe online betting environment that they want to return to again and again.”

As well as providing a vast range of casino games, GentingBet also offers exclusive live casino content and sportsbook which provides competitive prices on all the top sports markets. To play the latest games visit www.gentingbet.com or download the GentingBet app which is available on iOS and Android.