Platform specialist Pronet Gaming has significantly boosted its offering with the integration of a leading bet stimulation tool from sports data solutions provider LSports.

LSports’ BetBooster tool generates automated betting tips based on historical data, live-score and AI analysis, covering both pre-match and in-play markets across seven sports and with complete bet slip integration, and has been proven to increase user engagement, retention and turnover rates.

The integration of the LSports tool onto Pronet Gaming’s platform, where it has been branded as Bet Assist, is set to further boost the provider’s offering across regulated markets around the world and follows on from its triumph in being named Sportsbook Supplier of the Year at the SBC Awards 2021.

Bobby Longhurst, Chief Commercial Officer at Pronet Gaming, said: “Nobody in this industry can ever afford to sit still and continual product development is at the core of our strategy, as we aim to provide key points of differentiation for all of our operator partners.

“The Bet Assist product from LSports provides automated betting tips that can be integrated directly onto betting slips and has been proven to increase engagement among bettors. I am certain this new partnership will prove beneficial for all stakeholders, not least from the operator side.”

Yoav Ziv, VP Sales and Business Development at LSports, said: “With Pronet Gaming already going live with BetBooster on its platform, we’re sure to see it succeed. The product promises to boost every sportsbook’s offering and enhance the customer experience with unique insights.”

ORYX Gaming, a Bragg Gaming Group company (NASDAQ: BRAG, TSX: BRAG), has expanded its reach in the UK market after going live with Novibet.

Exclusive titles from GAMOMAT and Peter & Sons, as well as games developed by ORYX’s in-house studio can now be accessed by Novibet’s UK customers. Egyptian Magic, the debut title from soon-to-be launched studio Atomic Slot Lab, powered by Bragg, will also be made available to local players.

The launch comes hot on the heels of ORYX receiving its UK license in November, enabling it to provide its content to leading brands in the large and established market.

The total addressable market (TAM) for the online casino sector in the UK in 2022 is projected to be approximately US $5.9bn (£4.4bn) according to H2 Gambling Capital, making it the largest regulated iGaming market in the world.

The partnership with Novibet has also seen ORYX launch its content with the brand in Greece where the operator holds a leading position, and with other regulated markets set to follow next year.

Chris Looney, Chief Commercial Officer at Bragg, said: “We are very excited to introduce our content to a new audience in the UK, a market where we have big ambitions and that offers great potential and growth opportunities.

“Our partnership with Novibet is going from strength to strength and we are excited to bolster our collaboration in 2022 by launching in additional markets.”

Yannis Xirotyris, Chief Commercial Officer at Novibet, said: “We are delighted to feature ORYX’s diverse content in the UK and we are confident our customers will enjoy the thrill and entertainment its games offer. In ORYX we have a reliable partner that we can trust will continue to deliver premium games that our customers love to play.”

Emerging force in sports betting tech installs former Trading & Operations Director at TSG’s Sportsbook to continue the rapid expansion of its global footprint

Voxbet, the creator of innovative software that allows customers to speak or type their bets, has appointed Ian Marmion as a Non-Executive Director with a focus on the growth and strategic direction of the business.

The former Trading & Operations Director for Global Sportsbook at The Stars Group has been a long-time proponent of modernizing the sports betting industry by developing and deploying new technologies. He was one of the first to introduce automated pricing and trading models while Trading Director at BetVictor in the early 2000s and more recently contracted Banach Technology to reimagine the in-play UX at BetStars and FoxBet. He is now a much sought-after consultant within the sports betting sector throughout the world.

Voxbet software allows sports bettors to securely and accurately bet via natural-language voice and text, making it fast and easy to place even the most complex bets. Marmion’s new role follows hard on the heels of Andrew Lee’s appointment as Chairman, highlighting Voxbet’s global vision to capitalize on its transformational technology, improving the user experience for every generation of bettor along the way.

Voxbet founder and CEO, Jonathan Power, said: “Ian is an experienced operator and supremely well-credentialed in developing and optimizing industry-leading digital products. He is a blisteringly clear communicator, with excellent business relationship management skills. We’re confident his appointment will assist us in achieving our goals, underscored by his sharp strategic focus around the online customer experience, data and innovation. Needless to say, Ian brings significant value to our leadership team, as we look to improve market share across Europe, and prepare ourselves for rapid expansion on both sides of the pond.”

Ian Marmion, Director at Voxbet, added: “I am thrilled to become more involved with the Voxbet team at such an exciting time having been an investor for many years. I am a massive believer in the transformative effect that new technology can have on the sports betting business. Operators have been doing the same thing for too long. Voxbet now allows bettors to engage with sports betting the way they already engage with almost everything else online – and that journey begins with speaking or typing what you want. We let operators broaden their reach and make betting more convenient, simpler and faster – providing an overall richer customer experience.

“Voxbet’s unique tools connect with all types of bettors, from the seasoned expert to the novice. Accordingly, whether on or off-platform, we’ve become an essential tool for operators in today’s messaging-app-centered world. Thanks to the expertise developed from the machine-learning of millions of bets per month, through apps such as Viber and Telegram as well as SMS, Voxbet understands what a customer wants to bet on, via messages both written or spoken, and then securely places the bet on behalf of the customer.

“Today, we’re closer than ever to marrying human senses with machine learning to enable truly personalized virtual shopping. It’s the same with betting. And our artificial intelligence is driven by similar data processing. So the more data we can harvest, the smarter our system becomes.

“It’s fantastic to become more involved with such a strong, experienced management team that is player-focused and eager to tailor our offering to make it work, above all, for the end-user.”