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Scientific Games and Blue Ribbon Partner to Offer Game Expanding Features on Open Gaming System Content

George Miller

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Scientific Games Launches Match HQ
Reading Time: 2 minutes

 

Scientific Games Corporation and Blue Ribbon have partnered to offer jackpots via the Company’s Foundation Innovation platform and Open Gaming System (OGS™) content aggregation platform.

The OGSTM has quickly become one of the industry’s most powerful two-sided distribution platforms. With almost 2500 games from studios worldwide, OGSTM is connected to over 200 operators across every major regulated market.

The partnership sees Blue Ribbon provide their cutting-edge jackpots marketing platform to any OGSTM content, packaged in a seamless overlay. For the first time this will give Scientific Games’ partners the capabilities to control the jackpot as a true marketing tool and will make it easy for players to enjoy a new gaming experience tailor made for them. Blue Ribbon will give OGSTM partners an innovative way to engage better with their players and to offer a new set of incentives tools which will improve both player acquisition and retention.

Dylan Slaney, SVP Casino and Platforms for SG Digital, the interactive division of Scientific Games, said: “We’re starting to finalise our full portfolio of casino content and technology under the umbrella of ‘Open Casino,’ which includes our player account, our Open Gaming System, the world’s best content and now, new revolutionary features such as missions, tournaments and jackpots. Combining platform scale, ground-breaking content and feature innovation is where the magic will happen for player experiences. Blue Ribbon is known industry-wide for their innovative game functionality. Pairing their jackpot innovation with our world-leading OGSTM platform is the perfect combination, bringing players new ways to enjoy our games with an added layer of game-expanding features. We’re thrilled to work with Blue Ribbon as we prepare the launch of our Open Casino portfolio.”

Amir Askarov, CEO for Blue Ribbon, said: “Scientific Games is one of the leading gaming platform providers in our industry, and we’re excited to enable our unique player engagement platform on their OGSTM platform. For the first time OGS partners will be able to control and manage their jackpots to build better engagement while players enjoy the seamless and intuitive gaming experience which is aligned with their gaming preferences.

“By choosing to work with Blue Ribbon, SG provides another confirmation of the value of Blue Ribbon products as the next generation of engagement tools.”

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria

Niji Narayan

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bwin Selects Fresh8 Gaming to Support Advertising across Germany and Austria
Reading Time: 1 minute

 

German sports betting company bwin has selected with Fresh8 Gaming to support their advertising across Germany and Austria.

bwin will use Fresh8 across their marketing channels including programmatic, display and social. The deal will see bwin adverts pushed automatically across tier 1 publishers including Bild and other big German sports news sites.

Fresh8 creates optimised marketing assets automatically from an operator’s event and CRM data. This optimises bwin’s marketing spend through real-time creative decisions and minimises the time and overhead of producing, and distributing, digital marketing assets by hand.

“We are thrilled to enter the German and Austrian market with the region’s market leader. Such an iconic brand backing our product and technology is a big win for us. They really understand how automation in marketing departments can be the next big driver of revenues for their business,” Andrew Sharland, CEO at Fresh8 Gaming said.

“bwin differentiates itself from the competition in its marketing through its deep customer understanding. We analyze target group behavior and generate as many touchpoints as possible across channels (digital, TV, out-of-home, print, sponsoring, social) on the fans’ way to match day. Thanks to the partnership with Fresh8 we are able to bring this difference home in real time and personalized for our customers. It also enables us to do this automatically and on a large scale across all our advertising channels,” a spokesperson of bwin said.

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MuchBetter Pits Fans vs Streamers in Summer Series Tournament

George Miller

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MuchBetter Pits Fans vs Streamers in Summer Series Tournament
Reading Time: 3 minutes

 

Online poker fans compete with biggest names in streaming, with grand final offering seat at the European Poker Tour

 

The payments company, MuchBetter, today announced its sponsorship of the first social online poker tournament of its kind. The tournament lets fans play against top poker pros for a chance to win a coveted seat at August’s 2019 European Poker Tour in Barcelona, as well as the new tournament series, Lex Live 2 in London. Using PokerStars’ Home Game platform, some of the biggest streamers in online poker, including Lex Veldhuis, have created their own private poker clubs, allowing them to compete directly with their community members across four game weeks this summer.

The Poker Clubs competing for the grand final are:

  • Beaker Army – club captain, Lex Veldhuis
  • Team OP– club captain, EVAisOP
  • Spraggy’s Un-named Team – club captain, Spraggy
  • The Shabanimals – club captain, Arlie
  • ATB Rovers – club captain, Fintan Hand
  • Grnd empire – club captain, Felix Schneiders

Games will be played across 4 game weeks in July and August in club mini-leagues to decide the 600 Grand Final participants, made up of 100 from each club (the top 25 from gameweek will progress)” – when all 6 clubs and their captains go head-to-head. The top 3 of each gameweek will also win Grand Final bonus chips, as well as unique community prizes for busting their own team captain in their respective mini-league – while the winner of the grand final will win a full EPT Main Event package (covering the €5k entry, accommodation, plus expenses).  2nd, 3rd and -4th place finishes will also win Barcelona Main Event seats (with expenses) and 5th, 6th and 7th will win a place at LexLive 2. To sign up to a team, players simply need to download the MuchBetter app and deposit $10 onto PokerStars using their chosen club captain’s unique deposit code.

“At its heart, poker is all about community,” said MuchBetter co-founder and CEO, Israel Rosenthal. “Poker sites have grown this community to such a degree that players can sit across the table with anyone anywhere on the planet, but we believe that the future of poker also involves going back to its home game roots through community tournaments like this. At MuchBetter, we’re committed to being part of the poker community in all its forms and enabling players to play the game however they like. We know that every poker fan wants a seat at EPT Barcelona, and this tournament is a golden opportunity to secure a place”

“Like the other club captains, I know I go into this tournament with a target on my back,” said Lex Veldhuis. “I’m sure my followers will love the idea of beating me in a private game, but don’t expect me to go easy on them. I want to win this tournament as much as anyone, and make sure I come out on top against the other streamers. More than anything though, it’s good to be taking part in something new. I started doing the Lex Live events because I know fans want to feel part of the poker community, and this tournament is the same. It’s poker stripped back to basics, replicating the kind of private home game that got me into poker in the first place.”

 

About MuchBetter:

MuchBetter, operated by MIR Limited UK Ltd, an FCA-licensed and regulated e-money issuer, is the new payments application for iGaming. Available on Android and iOS, MuchBetter make effortless online, offline and contactless payments throughout EMEA. Funds can be transferred and received in real-time and MuchBetter’s unique commercial model increases operator revenues while its anti-fraud features and use of best in class technology reduces risk.

Source: MuchBetter

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LV BET Extends Sponsorship Deal with PFC Victoria London

Niji Narayan

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LV BET Extends Sponsorship Deal with PFC Victoria London
Reading Time: 1 minute

 

Online bookmaker LV BET has extended its sponsorship deal with PFC Victoria London until the end of the 2021/22 season. In addition to the logo present on the front of the match shirts, the area of common communication has been extended, focusing on online and social media activities.

“We are very pleased with the previous cooperation with Victoria London, which resulted in increasing our sponsorship commitment in the next contract with the club. We believe in continuous dynamic development of this sports project, and that is why we have decided to sign a long-term contract this time,” Lukasz Kieza, Marketing Head of LV BET said.

LV BET is the main sponsor of football clubs such as Wisla Kraków and Arka Gdynia, as well as the official bookmaker of Wisla Plock, Zaglebie Sosnowiec and Stal Mielec. LV BET is also an official partner of the Vanarama National League in England.

PFC Victoria London is a dynamic and innovative club, which creates facilities for higher English leagues and the in-game opportunity for talented senior level Polish players.

“I would like to officially confirm that LV BET will be the main sponsor of our Club for the next three seasons. We are extremely pleased with the cooperation from the previous year. We also hope that our club strongly contributed to the presence of the LV BET brand on the British market,” Tomasz Slowiak, President of PFC Victoria London said.

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