Following the UKGC suspension of the EveryMatrix’s B2C license in the UK, the decision has been taken at company level to let go of its B2C operating licenses for Remote Betting and Casino. The UK B2B software provision license for Remote Gambling Software remains active, and the company continues to offer gambling software to the UK licensed operators.

EveryMatrix has been operating white label businesses since 2014. After many years of successful and unproblematic B2C operations in the UK, the company is forced to consider the UK white label business of EveryMatrix to be irreparably damaged, despite its best efforts to swiftly prove the ability to operate in a safe, responsible, and compliant manner.

Ebbe Groes, CEO of EveryMatrix stated “We fully respect UKGC’s decision of suspending our license and we acknowledge their wish for a substantially changed way of operating white label businesses in the future.
“We regret the impact this suspension has had on our loyal players, on our brands, and on our long-standing white label partners in UK, but this business has by now become unsalvageable.
“We will use this highly unfortunate event as positive as we can and we are keen on maintaining EveryMatrix’s leading role as a provider in the B2B space, in the UK and globally. This is where our company has enjoyed tremendous growth in the past several years and we will now focus even harder on this.”

EveryMatrix is entirely committed and intends to focus on maximizing business growth, as well as to continue to be a trusted and proven software supplier operating globally in regulated jurisdictions.

CasinoEngine, EveryMatrix’s Casino Integration Platform, pens an agreement with Skywind Group for casino gaming content and engagement tools. Skywind will make available their extensive game portfolio to CasinoEngine’s network of leading operators across many regulated markets. To date, CasinoEngine has the largest game library in the industry, totalling over 8,000 games from 140 top suppliers.

Skywind Group provides premium content and innovative player engagement tools in regulated markets. Skywind’s portfolio of more than 230 games includes video slots, arcade gaming and branded video slot titles such as CSI:Crime Scene Investigation, Resident Evil and the recently launched The Magnificent Seven as well as Skywind’s recently launched video slot Genie Mega Reels.

In addition to premium content, CasinoEngine’s clients will benefit from Skywind’s unique range of engagement tools, such as the Bonus Coins reward which is the first of its kind, and Daily, Must-Go and innovative Split jackpots, among others.

Oren Cohen Shwartz, Skywind Managing Director, said: “EveryMatrix’s CasinoEngine is a world-class casino solution and a great distribution platform for our premium games and inventive player engagement tools. We share a dedication to enabling our partners’ growth and expansion into regulated markets. In the past year we have been awarded with five Gaming licenses in UK, Malta, Romania, Alderney and Spain and our games are certified for Sweden, Italy and more”.

Amund Stensland, CasinoEngine Chief Operations Officer, commented: “The new partnership with Skywind will significantly help our efforts of keeping CasinoEngine’s library appealing to large operators looking to enter additional markets. CasinoEngine’s mission is to help operators fill content gaps and deliver market-relevant content for their targeted territories. We are looking forward to developing our partnership in the future.”

CasinoEngine is the number one casino integration and productivity platform, aiming to help operators deliver outstanding player experiences in regulated markets. With a prominent network of clients, such as Tipico, Wunderino, Norsk Tipping, Adjarabet or newly launched BetWarrior, CasinoEngine is striving to offer the best range of services, value and support in the market.

Following the UKGC suspension of the EveryMatrix B2C license for sports and casino in the UK, EveryMatrix has today partnered up with compliance start-up beBettor. This newly inked agreement is part of the continued efforts to radically improve operational compliance of EveryMatrix in the UK and bring about a lifting of the suspension placed by UKGC.

beBettor is a unique technology company offering a highly-innovative affordability API to help solve problem gambling. The company not only checks player affordability based on information provided by players and their actions on a single website but can also cross-reference player actions on other sites that are connected to their network.

beBettor offers a market-driven solution for taking a holistic view at player spending, specially tailored for the UK market.

Ebbe Groes, EveryMatrix CEO, said: “We’re excited to work with beBettor on this novel idea. We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players. Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience.”

Harry Cott, beBettor CEO, commented: “Affordability and operators’ social responsibility towards customers is an industry-wide challenge which we are delighted to start solving with EveryMatrix in a collaborative way.

“Given the average online gambler in the UK now has 4 accounts, isolated operator action will not sufficiently reduce gambling-related harm long-term. That’s why we’re building a networked approach to understanding customers affordability, which will help beBettor operators power the next generation of their social responsibility policies and procedures for customer interaction.

“We’re very happy EveryMatrix has decided to join the network and shape the future of sustainable gambling.”