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Esports betting platform Luckbox adds eight new games

George Miller

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Inter Miami keeper Luis Robles invests in promising esports business
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Esports betting platform Luckbox has today announced the addition of eight new games.

Esports fans can now enjoy betting on 11 different games via the Luckbox esportsbook.

Overwatch, Hearthstone, StarCraft, StarCraft II, Smash, Call of Duty, King of Glory and Heroes of the Storm have been added to the existing trio of CSGO, Dota 2 and League of Legends.

Luckbox’s Director of Esports Sujoy Roy said: “Our ambition is to offer the most comprehensive betting options for fans, both in terms of depth in each game but also breadth across a wide selection of esports.

“We know there is a huge demand for some of the new games we’ve added, so we hope fans will enjoy watching and betting on some of their favourite events with us.

“We’re continually improving and adding new features to Luckbox and the addition of eight new games is another important step for us as we prepare for full launch.”

To celebrate the addition of the new games, Luckbox launched its new bonus for players, who can get $20 free when they deposit $20.

Luckbox is in the final stage of beta and already accepting real-money bets from esports fans in more than 100 countries.

The company is aiming to combine an esports-dedicated product with the integrity and player safety measures that major traditional bookies offer.

The company holds a top-tier gambling licence in the Isle Of Man, which guarantees player funds are segregated from business funds, offering players the highest levels of protection.

Luckbox is also a member of the Esports Integrity Coalition (ESIC), which works to maintain standards in esports.

 

About Luckbox:

Luckbox was founded by former PokerStars colleagues Lars Lien and Mike Stevens. Luckbox was built by a team combining vast experience in the igaming industry and a passion for esports to offer players unique and highly social platform to bet on CSGO, Dota 2, League of Legends, Overwatch, Hearthstone, Starcraft, StarCraft II, Smash, Call of Duty, King of Glory and
Heroes of the Storm. Real Time Games Holding Limited – the company behind the Luckbox brand – holds a full licence under the Online Gambling Regulation Act (OGRA), issued by the Gaming Supervision Commission. Luckbox is a proud member of ESIC and is committed to supporting responsible gambling.

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eSports

PandaScore raises $6M to drive esports betting with AI-powered data

George Miller

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PandaScore raises $6M to drive esports betting with AI-powered data
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PandaScore, a startup that provides real-time data for the esports betting industry, has raised €5 million (~$6M) in recent funding. The funds will be used to expand the company’s products for bookmakers, enabling more and better esports betting experiences.

Paris-founded startup PandaScore, which supplies esports bookmakers with AI-powered statistics and odds, announces today that it has raised €5M (~$6M) in funding. The round is led by Serena, with other investors in the round being Alven, sports-tech investor KB Partners and esports owner and investor aXiomatic Gaming.

Esports is estimated to have close to 500 million fans worldwide and the industry accounts for about $1bn in global revenues. Still, it has room to grow when it comes to betting. PandaScore’s real-time AI-powered odds empower betting traders to better leverage this massive entertainment industry.

“Providing game-changing data for bookmakers is our way to fuel the growth of esports,” says PandaScore founder and CEO Flavien Guillocheau. “When bookmakers can offer great esports betting it also helps in raising sponsorships for teams and tournaments.”

Collecting data in real-time from ongoing esports matches and from official sources, PandaScore uses its proprietary artificial intelligence to sift out and analyze the most useful pieces of information as it happens. Betting traders gain an edge utilizing machine learning to set better odds and a larger esports offering.

“Bookmakers are some of the most data dependent companies out there,” says Mr. Guillocheau. “With esport tournaments and fantasy leagues becoming a more significant component of sportsbook offerings around the world, access to PandaScore’s abundance of real time esports odds and data is vital to all the bookmakers we work with. Our vision is to help esports grow by providing the data resources for any esports business.”

PandaScore taps into the trend of a new generation tuning in to esports for entertainment and betting just as much as their older peers have done with traditional sports. The trend has only been emphasized by the recent lockdowns in many countries, which have disrupted regular sports more than they have the online gaming esports industry.

Pandascore has recently signed some of the fastest growing companies in the esports entertainment and esports betting industries as clients, including fantasy esports company Sleeper and leading companion app Strafe, esports betting platform Pixelbet and leading LATAM sportsbook BetCris. The company will use the new funding for further expansion, including hiring for the team in Paris and in Malta, as well as to cover more esport titles.

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eSports

paysafecard becomes main partner to NEO in new esports partnership

George Miller

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paysafecard becomes main partner to NEO in new esports partnership
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As the 2020/2021 esports FIFA season kicks off, paysafecard and NEO are embarking on a new collaboration, with paysafecard becoming the team’s main partner. The deal with NEO, the esports team featuring the former FIFA world champion “Gorilla”, will see the paysafecard brand featured through an exclusive in-game integration, online and offline, as well as via joint social media, Twitch and YouTube activations. The partnership was initiated by sports marketing agency Weirather Wentzel & Partner (WWP Group).

paysafecard, a market leader in eCash payment solutions and part of the international specialised payment platform Paysafe, enables simple and secure online cash transactions and is available in over 650,000 points of sale across 50 countries. By using a 16-digit paysafecard PIN, customers do not need a bank account or credit card to pay online, keeping their confidential financial data secure and protected. paysafecard has been active in the gaming community since its creation in 2000 and is well known in esports circles and popular with gamers.

Meanwhile, after a successful premiere season with a place among the top 8 teams in the world at the FECWC 2020 (the team world championship of sports simulation FIFA) and a top 4 place in the eChampions League, NEO has set itself up for the new season in a very ambitious way, with strong newcomers. In addition to Gorilla, the team now also includes DFB eNational player “DullenMIKE,” the youngest FIFA major champion of all times, who is moving from VfL Wolfsburg to NEO. The line-up is completed by the young up-and-coming talents “Lenny” and “JuliusFGU,” one of Germany’s most popular FIFA content creators.

ADDED VALUE FOR THE COMMUNITY THROUGH CREATIVE STORYTELLING

Konstantinos Maragkakis, paysafecard’s esports spokesperson, comments: “paysafecard’s connection to esports has been anchored in our DNA since our company was founded 20 years ago. Our mission is to provide gaming enthusiasts with an eCash payment solution that is as safe and easy to use as cash. Our partnership with NEO, such a young and ambitious team, is an essential part of our strategy and in this case the in-game brand placement will help us further connect with our customers and demonstrate our commitment to esports.”

NEO Manager Dan Woods is looking forward to the partnership: “It is a great pleasure to finally present our main partner at the beginning of the new season. The talks with those responsible at paysafecard were very target-oriented and straightforward right from the start. The cooperation will generate much excitement, especially in the digital space. paysafecard is experienced in esports, which makes all of the discussions about content, activations and so on extremely creative. From our side, we are focused on playing a very good sports season with the new line-up and feeding our community on social media with high-quality content. I’m sure that with such a team and such a partner the new season will bring a lot of good things for us!”

Bastian Kroll, Managing Director of WWP-Germany, added: “In our opinion, paysafecard and NEO are the perfect fit. The in-game placement of a brand, which enables simplified payment transactions for in-game purchases, is really powerful. In the past two years we have promoted and expanded the topic of esports in the entire WWP-Group with experts like Ramón Reber. The COVID-19 crisis shows the opportunities this new market offers for partnerships: flexibility and crisis resistance make esports the sport of the future.”

 

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Eastern Europe

Ukraine’s UPEA Unveils Five-year Strategy for Esports Development

Niji Narayan

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Ukraine’s UPEA Unveils Five-year Strategy for Esports Development
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The Ukrainian Professional Esports Association (UPEA) has introduced its strategy of esports development in Ukraine for the next five years, as well as its structure and key objectives.

UPEA intends to raise funds, develop streaming studios, open an “esports ready” hotel, increase the number of international tournaments, attract investments, and more.

The Association plans to attract $100 million of investments, $42 million of which has already been made towards the purchase and development of the first “esports ready” hotel on the infrastructure base of the Dnipro Hotel. Another $20 million is planned to be invested into its reconstruction, according to a release.

“We want Ukraine to be among the world leaders, and today we have all chances to enter the TOP-5 countries with the most developed esports ecosystem,” Oleksandr Kokhanovskyy, Board Chairman for UPEA and Founder of Natus Vincere, said.

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