Launches a Gun Lake Casino-branded Social Casino and Social Sportsbook Customer Acquisition & Engagement Platform
Rush Street Interactive (RSI), the developer and operator of a leading social gaming platform, CASINO4FUN®, which is currently deployed at Rush Street-affiliated casinos, today announced the launch of its Social Casino & Social Sportsbook for Gun Lake Casino in Michigan. The Gun Lake Casino4Fun site, which is powered by a proprietary Internet gaming platform owned by RSI, allows visitors to the website to play a wide range of online slots, table games, live dealer games, and to place bets in a world-class sportsbook for free.
“We are excited to offer our casino guests, and all Michigan residents who want to enjoy the online fun, an exciting experience away from our brick-and-mortar casino floor,” said Sal Semola, President and Chief Operating Officer for Gun Lake Casino. “We are pleased to partner with Rush Street Interactive to be the first Tribal casino partner to deploy the proven CASINO4FUN® platform, and begin taking advantage of this dynamic marketing tool to expand the reach of the Gun Lake Casino brand in the digital world.”
RSI’s platform technology powers Casino4Fun®, as well as real money gaming sites, and omni-channel retail sportsbook solutions. The product has been built for the U.S. market from the perspective of a U.S. land-based casino operator.
“We are humbled to have the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians as our first partner in Indian Country. As states move forward in legalizing sports betting and online gaming, our CASINO4FUN® product provides our brick-and-mortar casino partners with the marketing opportunity to both increase the engagement levels of current casino customers and convert the play-for-fun social players into play-for-real money patrons should online gaming become legalized in their state,” explained Richard Schwartz, president of Rush Street Interactive.
RSI launched its first casino site, PlaySugarHouse.com, in New Jersey in 2016 and, when sports betting was legalized, was the first in the United States to offer a fully integrated online sportsbook and casino. RSI is also the service provider of Pennsylvania’s #1 and #2 sportsbooks at the Rivers Casino Pittsburgh, SugarHouse Casino in Philadelphia; along with the latest addition in New York at Rivers Casino in Schenectady. The company also operates Pennsylvania’s first online sportsbooks, PlaySugarHouse.com along with BetRivers.com.
“We thank the Gun Lake Tribe for their vote of confidence in authorizing Rush Street Interactive to bring our online Social Sportsbook & Casino to gaming enthusiasts in the state of Michigan,” said Schwartz. “We look forward to working together to build Gun Lake Casino’s online database through dynamic marketing & promotions, which will increase visitation to its property while generating incremental revenues.”
The Gun Lake Casino4Fun® site offers players promotions and opportunities to win real prizes that are redeemable by visiting the casino property. Real prizes include free slot play, dining comps, virtual credits and more. All CASINO4FUN players must be at least 21 years old; the site includes industry-leading functionality for age verification and player eligibility. The sportsbook and casino games are available on all mobile devices, tablets, desktop and laptop computers. Registration is free and easy at https://www.gunlakecasino4fun.com/.
ABOUT RUSH STREET INTERACTIVE:
Rush Street Interactive (RSI) was founded by pioneers in the internet gaming industry with decades of collective experience in developing, supplying and operating online gaming sites. The Chicago-based business launched its first casino site, PlaySugarHouse.com in NJ, in September 2016 and made history in August 2018, as the first online operator in the United States to offer a fully integrated online sportsbook and casino. Rush Street Interactive is also the service provider of the sportsbooks at Rivers Casino Pittsburgh and SugarHouse Casino in Philadelphia. RSI made history once again by next launching Pennsylvania’s first online sportsbook, PlaySugarHouse.com, and on its heels followed that with a second online sportsbook site, BetRivers.com. Most recently, RSI supported Rivers Casino and Resort in Schenectady to become the first gaming operator to ever accept a legal sports bet in the state of New York. Additionally, RSI remains the only U.S. gaming company to operate a regulated online sportsbook, RushBet.co, in Latin America (Colombia). Rush Street Interactive is also the developer and operator of a leading social gaming platform that is currently deployed at Rush Street-affiliated casinos (Rivers Casino in Pittsburgh, SugarHouse Casino in Philadelphia, Rivers Casino in Des Plaines, Illinois and Rivers Casino and Resort in Schenectady, New York), as well as selected third party partners. Rush Street Interactive was named “Mobile Operator of the Year” in North America at the EGR North America Awards 2019 and “American Operator of the Year” & “Casino Operator of the Year” at the American Gambling Awards in 2019. For more information, visit rushstreetinteractive.com.
ABOUT GUN LAKE CASINO:
Gun Lake Casino is located off Exit 61 on U.S. 131, halfway between Grand Rapids and Kalamazoo. The casino features over 2,200 slot machines, 47 table games, a 14-table poker room, a 225-seat café, and a 300-seat buffet, along with bars, lounges, and live entertainment.
Gun Lake Casino is owned by the Match-E-Be-Nash-She-Wish Band of Pottawatomi. For more information, visit www.gunlakecasino.com.
Source: Rush Street Interactive
Betfred Appoints Bryan Bennett as US Operations Lead
Betfred has appointed Bryan Bennett as the Chief Operating Officer for their US operations. Bennett will oversee Betfred’s US operations of on-premise, online and mobile wagering and its full suite of managed products.
“After a thorough process we have appointed Bryan Bennett as the Betfred Sports US Chief Operating Officer. Bryan has a wealth of experience and an exemplary track record. He shares our vision for our US operation and this appointment will help us achieve our goals in this exciting new market,” Mark Stebbings, Chief Operating Officer of Betfred Group said.
Prior to joining Betfred, Bryan Bennett was Senior Vice President of Interactive at AGS. Bennett joined AGS in 2015 in the AGS/RocketPlay acquisition, where Bennett was a co-founder of the social gaming company.
Aristocrat’s “One Link Bonusing” Now Available in Nevada
Aristocrat has successfully completed the 30-day field trial of its ONE LINK Bonusing solution in Nevada. Casino operators across Nevada can now offer their players increased levels of engagement and excitement with the approval of enhanced and expanded features within Aristocrat’s ONE LINK Bonusing solution.
Aristocrat’s ONE LINK is available to operators regardless of whether or not they own Aristocrat’s Oasis 360 system solution, allowing operators across Nevada to bring this innovative solution to their players.
“Oasis ONE LINK Bonusing features help casino partners further increase fun and excitement on the floor. It is one more way that Aristocrat is creating industry-leading solutions with the customer experience in mind,” Thomas Castleberry, Aristocrat’s VP of Systems Strategic Initiatives said.
GAN Appoints B. Riley FBR to Lead U.S. Listing
GAN plc has appointed B. Riley FBR, a subsidiary of B. Riley Financial Inc., as its lead banking adviser.
This key appointment is made by the company in pursuit of its stated equity capital markets strategy of making GAN’s equity readily available to the U.S. investor community, to improve liquidity and maximise shareholder value.
The Company’s Board of Directors selected B. Riley FBR based on its demonstrated capital markets track record working with emerging U.S. public companies in the technology sector, including Software-as-a-Service vendors.
“We are excited to appoint one of the leading financial advisory firms in the United States to support GAN through the next few months, with the shared objective of obtaining a U.S. listing as soon as reasonably practical. This is the first visible evidence of a process which is already substantially underway, and we look forward to updating the market when appropriate and in line with our continuing compliance obligations,” Dermot Smurfit, CEO of GAN said.
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