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Rush Street Interactive Partners With Michigan’s Gun Lake Casino

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Launches a Gun Lake Casino-branded Social Casino and Social Sportsbook Customer Acquisition & Engagement Platform

 

Rush Street Interactive (RSI), the developer and operator of a leading social gaming platform, CASINO4FUN®, which is currently deployed at Rush Street-affiliated casinos, today announced the launch of its Social Casino & Social Sportsbook for Gun Lake Casino in Michigan.  The Gun Lake Casino4Fun site, which is powered by a proprietary Internet gaming platform owned by RSI, allows visitors to the website to play a wide range of online slots, table games, live dealer games, and to place bets in a world-class sportsbook for free.

“We are excited to offer our casino guests, and all Michigan residents who want to enjoy the online fun, an exciting experience away from our brick-and-mortar casino floor,” said Sal Semola, President and Chief Operating Officer for Gun Lake Casino. “We are pleased to partner with Rush Street Interactive to be the first Tribal casino partner to deploy the proven CASINO4FUN® platform, and begin taking advantage of this dynamic marketing tool to expand the reach of the Gun Lake Casino brand in the digital world.”

RSI’s platform technology powers Casino4Fun®, as well as real money gaming sites, and omni-channel retail sportsbook solutions. The product has been built for the U.S. market from the perspective of a U.S. land-based casino operator.

“We are humbled to have the Match-E-Be-Nash-She-Wish Band of Pottawatomi Indians as our first partner in Indian Country. As states move forward in legalizing sports betting and online gaming, our CASINO4FUN® product provides our brick-and-mortar casino partners with the marketing opportunity to both increase the engagement levels of current casino customers and convert the play-for-fun social players into play-for-real money patrons should online gaming become legalized in their state,” explained Richard Schwartz, president of Rush Street Interactive.

RSI launched its first casino site, PlaySugarHouse.com, in New Jersey in 2016 and, when sports betting was legalized, was the first in the United States to offer a fully integrated online sportsbook and casino.  RSI is also the service provider of Pennsylvania’s #1 and #2 sportsbooks at the Rivers Casino Pittsburgh, SugarHouse Casino in Philadelphia; along with the latest addition in New York at Rivers Casino in Schenectady. The company also operates Pennsylvania’s first online sportsbooks, PlaySugarHouse.com along with BetRivers.com.

“We thank the Gun Lake Tribe for their vote of confidence in authorizing Rush Street Interactive to bring our online Social Sportsbook & Casino to gaming enthusiasts in the state of Michigan,” said Schwartz.  “We look forward to working together to build Gun Lake Casino’s online database through dynamic marketing & promotions, which will increase visitation to its property while generating incremental revenues.”

The Gun Lake Casino4Fun® site offers players promotions and opportunities to win real prizes that are redeemable by visiting the casino property. Real prizes include free slot play, dining comps, virtual credits and more. All CASINO4FUN players must be at least 21 years old; the site includes industry-leading functionality for age verification and player eligibility. The sportsbook and casino games are available on all mobile devices, tablets, desktop and laptop computers.  Registration is free and easy at https://www.gunlakecasino4fun.com/.

 

ABOUT RUSH STREET INTERACTIVE:
Rush Street Interactive (RSI) was founded by pioneers in the internet gaming industry with decades of collective experience in developing, supplying and operating online gaming sites. The Chicago-based business launched its first casino site, PlaySugarHouse.com in NJ, in September 2016 and made history in August 2018, as the first online operator in the United States to offer a fully integrated online sportsbook and casino.  Rush Street Interactive is also the service provider of the sportsbooks at Rivers Casino Pittsburgh and SugarHouse Casino in Philadelphia. RSI made history once again by next launching Pennsylvania’s first online sportsbook, PlaySugarHouse.com, and on its heels followed that with a second online sportsbook site, BetRivers.com.   Most recently, RSI supported Rivers Casino and Resort in Schenectady to become the first gaming operator to ever accept a legal sports bet in the state of New York. Additionally, RSI remains the only U.S. gaming company to operate a regulated online sportsbook, RushBet.co, in Latin America (Colombia). Rush Street Interactive is also the developer and operator of a leading social gaming platform that is currently deployed at Rush Street-affiliated casinos (Rivers Casino in Pittsburgh, SugarHouse Casino in Philadelphia, Rivers Casino in Des Plaines, Illinois and Rivers Casino and Resort in Schenectady, New York), as well as selected third party partners. Rush Street Interactive was named “Mobile Operator of the Year” in North America at the EGR North America Awards 2019 and “American Operator of the Year” & “Casino Operator of the Year” at the American Gambling Awards in 2019. For more information, visit rushstreetinteractive.com.

 

ABOUT GUN LAKE CASINO:
Gun Lake Casino is located off Exit 61 on U.S. 131, halfway between Grand Rapids and Kalamazoo.  The casino features over 2,200 slot machines, 47 table games, a 14-table poker room, a 225-seat café, and a 300-seat buffet, along with bars, lounges, and live entertainment.

Gun Lake Casino is owned by the Match-E-Be-Nash-She-Wish Band of Pottawatomi. For more information, visit www.gunlakecasino.com.

 

Source: Rush Street Interactive

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Gambling in the USA

Gaming Americas Weekly Roundup – July 8-14

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

The CT Lottery has launched its iLottery platform. Players can participate in the fun of online lottery and their favourite draw games by visiting ctilottery.org or by downloading the CT Lottery mobile app on the iOS platform (Android app to follow next month). The app comes with exciting new features that allow players to personalise their lottery experience, such as saving favorite numbers and wagers, grouping preferred games for easy purchasing and setting limits for wagering and time spent on the app.

Talking Stick Resort, an enterprise of the Salt River Pima-Maricopa Indian Community (SRPMIC), announced that it was named “Best Casino” in azcentral.com’s 2024 Community Choice Awards. The casino-resort was nominated along with three other casino properties in the Valley by the public as part of the East Valley, Best of the Desert portion of the awards programme.

International Game Technology PLC announced that IGT PlayDigital recently added the highly anticipated Prosperity Link game to its iGaming content library in the US. This development makes the widely recognised casino game available for commercial iGaming operators in Pennsylvania, Michigan, New Jersey, Connecticut and West Virginia.

Raketech has announced that the Company has reached an agreement to divest its non-core US advisory business. The total sale proceeds amount to USD 2.25 million settled partially on closing and via an ongoing revenue share agreement.

Partnerships

NetBet Mexico and popular online gaming provider Octoplay have announced an agreement that will make Octoplay’s games available for NetBet Mexico customers to enjoy. Despite only being founded in 2022, Octoplay has rapidly established itself as an influential member of the iGaming industry, developing multiple entertaining and popular slots such as Lollicat, Eternal Clash and Shaolin Panda Chaos Reels – which are among the flagship new Octoplay titles being made available to NetBet Mexico customers.

SCCG Management, a leading global advisory firm in the gaming industry, has announced a sponsorship partnership with Blurify, an award-winning expert in software development with a niche focus on the iGaming sector. This collaboration aims to leverage SCCG’s extensive client partner ecosystem and deep market insights with Blurify’s technological expertise to explore new opportunities and drive innovation in the gaming industry.

International Game Technology PLC has announced that its subsidiary, IGT Global Solutions Corporation, has signed a seven-year contract with the Colorado Lottery to install all-new world-class products and solutions. The contract is expected to run through July 12, 2032, and includes seven, one-year extension options. As part of the new contract, the Colorado Lottery will receive IGT’s Aurora central system, replacing the current lottery central system.

JCM Global (JCM) has installed its award-winning iVIZION bill validator and ICB Intelligent Cash Box system at the historic Fair Grounds Race Course & Slots in New Orleans. JCM upgraded its UBA bill validator to iVIZION and installed ICB on each of the 620 slots at Fair Grounds. Previously, JCM installed its GEN5 Thermal Printer at Fair Grounds, and now with iVIZION and ICB, the path is open for the property to take full advantage of JCM’s FUZION technology in the future.

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Gambling in the USA

Innovative Technology Americas welcomes Jeff Tash, Business Development Manager

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Innovative Technology Americas, Inc. welcomes Jeff Tash, Business Development Manager for North America. Jeff will focus on the amusement and vending industries, identifying and generating new sales opportunities. Innovative Technology specializes in note handling equipment and age and identity verification technology.

Welcoming Jeff to the US team, Lauren Fabbri, Business Development Manager for the gaming side of the business, said, “Jeff joined us back in March and hit the ground running spending his first day in the Innovative booth at the Amusement Expo show in Las Vegas!  Jeff has settled into life at Innovative Technology and is already connecting with our amusement and vending customers across America and Canada.”

Commenting on his role, Tash said, “I am really enjoying working for Innovative! The overwhelming support and enthusiasm from both the team and our customers on my first day at Amusement Expo validated my choice to join ITL. I’m up to speed with all our products and really enthusiastic to share them with the many contacts I have in the industry.”

Fabbri continued, “Jeff has 15+ years in the amusement industry, primarily with OEMs in a sales and business development role, so has an extensive book of contacts including manufacturers, distributors, route operators and parts providers. He will be responsible for monitoring industry trends, identifying growth opportunities and emerging markets, conducting product demonstrations and facilitating strong client relationships.  Jeff has phenomenal relationships and has already demonstrated his ability to motivate decision makers when representing us at trade shows, meetings and events.”

Concluding Tash said, “I am eager to provide reliable and innovative product solutions to the amusement industry and customers, and continue to ensure note handling remains at the forefront of the amusement and vending industries. I am excited to collaborate with Lauren and the rest of the North American team in the growth of the GAV (Gaming, Amusement, Vending) markets. Innovative is an organization with a strong sense of purpose and a passion to support its employees, and I am privileged to be a part of this.”

 

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Gambling in the USA

AGA Announces Gaming Hall of Fame Class of 2024

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Allen, Feldman, Nutton to be Inducted

Today, the American Gaming Association (AGA) announced the Gaming Hall of Fame Class of 2024, honoring three leaders who have made significant contributions to the industry:

  • Jim Allen, Chairman, Hard Rock International; Chief Executive Officer, Seminole Gaming; Former Chairman, American Gaming Association
  • Alan Feldman, Director of Strategic Initiatives and Distinguished Fellow in Responsible Gaming, UNLV International Gaming Institute; Former Executive, MGM Resorts International
  • Debi Nutton, Board Member, Everi Holdings; Executive Coach-Consultant; Former Casino Operations Executive, MGM Resorts, Wynn Resorts

“From helping transform tribal gaming and pioneering responsible gaming research to blazing new paths in casino operations, Jim, Alan and Debi have been integral to shaping the modern gaming industry,” said AGA President and CEO Bill Miller.

Since 1989, the Gaming Hall of Fame has recognized gaming icons and leaders for their enduring influence on the industry. The Class of 2024 will receive recognition at an invitation-only induction ceremony held during G2E 2024 in Las Vegas this October.

“The Gaming Hall of Fame honors leaders that have had a distinct impact on our industry’s success,” added AGA Chairman of the Board and Everi Executive Chairman Mike Rumbolz (Gaming Hall of Fame Class of 2022). “This year’s inductees have met and exceeded this threshold throughout their careers and continue to do so in their current work. We look forward to celebrating their achievements at G2E 2024.”

Hall of Fame honorees are selected by an independent panel of gaming executives. This year’s selection committee members include:

  • Maureen Adams, EVP, Gaming, Churchill Downs Inc.
  • Jay Dorris, President and CEO, Wind Creek Hospitality
  • Siobhan Lane, EVP and CEO, Gaming, Light & Wonder
  • Alex Dixon, CEO, DRA and Co-Founder and Co-Chair, African Americans in Gaming
  • Mark Lipparelli, Chairman, International Center for Responsible Gaming
  • Kirsten Clark, Executive Director, International Association of Gaming Advisors
  • Lauren Bates, Chair, Global Gaming Women
  • Dr. Brett Abarbanel, Executive Director, UNLV International Gaming Institute
  • Mike Rumbolz, Executive Chairman, Everi and Chairman of the Board, AGA

Jim Allen, Chairman, Hard Rock International; Chief Executive Officer, Seminole Gaming; Former Chairman, American Gaming Association

A gaming and hospitality industry veteran with more than 44 years of experience, Allen currently serves as Chief Executive Officer of Seminole Gaming and Chairman of Hard Rock International and Hard Rock Digital. He also recently served as Chairman of the Board of Directors of the AGA. Since 2001, Allen has overseen all gaming, hospitality and entertainment operations for the Seminole Tribe of Florida, including leading the tribe’s 2007 acquisition of Hard Rock International, the first acquisition of a major international company by a North American Indian tribe. Under his leadership, Seminole Gaming and Hard Rock International have grown their global business footprint and their leadership in U.S. casino gaming, winning numerous awards for excellence in operations, hospitality and employment. Allen has also led the expansion of the company’s entertainment offerings to sports and sports betting, including the 2020 launch of Hard Rock Digital—an online and retail sportsbook and internet gaming platform—and partnerships with Formula One Racing in both Miami and Las Vegas, Red Bull Racing, Lionel Messi, and Hard Rock Stadium which hosts the NFL’s Miami Dolphins. Allen also lectures at many professional conferences, governmental programs and college campuses and makes frequent appearances on CNN, CNBC, Bloomberg, Fox Business and other financial news networks.

Alan Feldman, Director of Strategic Initiatives and Distinguished Fellow in Responsible Gaming, UNLV International Gaming Institute; Former Executive, MGM Resorts International

Alan Feldman currently serves as Director of Strategic Initiatives and Distinguished Fellow in Responsible Gaming at UNLV’s International Gaming Institute, where he is at the forefront of developing programs and policies that enhance industry knowledge and regulatory practices around responsible gaming. During his 30-year tenure at MGM Resorts, Feldman was instrumental in launching GameSense, a pioneering initiative that now promotes healthy gambling behaviors across all MGM U.S. properties. Feldman is also a globally sought-after speaker on responsible gaming and holds key advisory roles in the industry, including serving as Chair Emeritus of the International Center for Responsible Gaming, where he formerly served as Chair of the Board. Feldman’s significant contributions have been recognized with awards such as the Gaming Professional of the Year by the Casino Management Association in 2002 and a Lifetime Achievement Award in Gaming Communications from the American Gaming Association in 2009.

Debi Nutton, Board Member, Everi Holdings; Executive Coach-Consultant; Former Casino Operations Executive, MGM Resorts, Wynn Resorts

Nutton currently serves as a Board Member at Everi Holdings while also helming her business as a gaming consultant and executive coach. Her career in the gaming industry began in 1980 as one of the few female dice dealers on the Las Vegas Strip. She notably contributed to the opening team of The Mirage in 1989, where she distinguished herself as the sole female dice pit manager at the time. Over her 24-year tenure with MGM and Mirage, Debi rose to Senior Vice President of Casino Operations and Marketing for MGM and Bellagio before assuming the role of Executive Vice President of Casino Operations at Wynn Resorts in 2013. Today, she is shaping the next generation of gaming as an executive coach-consultant, advising the industry on leadership practices and casino operations. A founding board member of Global Gaming Women, Debi has received numerous accolades, including the 2018 Great Women of Gaming Lifetime Achievement Award, the 2009 Casino Enterprise Management Great Women of Gaming Proven Leader Award, and being named a “Woman of Distinction” by the National Association of Women Business Owners in 2007.

 

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