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Sportingtech to distribute WeAreCasino Games to 377BET

Zoltan Tundik

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Reading Time: 3 minutes

 

Sportingtech, igaming platform, sports betting and casino provider, will exclusively distribute WeAreCasino multiple games under its Pulse Platform to 377BET.

Sportingtech will empower 377BET’s casino portfolio

This is the second deal to be done under this model, after the cooperation made with Betzest. Sportingtech cherishes third-party integrations and is continuously looking forward to providing its customers with services and solutions that are not part of the current offer.

Cooperation with WeAreCasino (WAC) will empower 377BET’s casino portfolio with exclusive new titles that will be gradually released during 2019 and 2020.

WAC offers a huge number of world-class quality games. As part of this partnership, popular titles like Blazing City Night, Fruity Outlaws, Lucky Memes, Waikiki Heroes and many more, will be launched by 377BET using Sportingtech’s Pulse as a distribution platform. New themed slots, produced exclusively to 377BET players will also be released.

Upcoming casino offering expansion

“It’s amazing to agree on the cooperation with companies like 377BET and WeAreCasino. 377BET is a well-established international brand, with multiple licenses and offices around the world. Under Sportingtech platform, we are sure player experience will be improved with excellent games full of adrenaline, trophies, fun, features, and exciting prizes, and 377BET will definitely experience an increase in their retention rates,” expressed Tiago Almeida, Sportingetch’s CEO.

“Realizing the massive importance of ever-growing casino vertical, we have the opportunity to reinforce Sportingtech’s casino offering. Following the deal with Evolution Gaming, we are preparing for a big expansion of new suppliers during 2019 Q4, 2020 and the entire year of 2021. WeAreCasino is premium games vendor, and having them in our offer is crucial to our expansion into emerging markets in Africa and Latin America.”

Marko Jelen, Head of Sales at WeAreCasino added: “I’m really delighted of this multiple cooperation between the three companies. It shows the right approach to create a successful product by professionals in their field. From our part, I’m pretty sure we’ll deliver a full range of our existing, and especially some new video slots that can boost the market. Upon this, we’ll add also some of our third-party partners blockbuster and a complete Evenbet poker solution.

Ali Rabah, Managing Director of 377BET commented: “When we started 377BET back in 2012, we were far to imagine someday we could create our own slots. Since then, our expansion continues, and it is gratifying to see how fast and aggressively we have expanded since we have initiated our partnership with Sportingtech.


We are always looking to improve the quality of our Sportsbook and Casino offer and we believe this new premium content, full of exclusive and vibrant slots will allow us to sustain even more of our leadership as one of the most trusted brands in Europe, Middle East and Africa.

 

Meet Sportingtech to discuss business opportunities

In case you want to meet Sportingtech’s team and find out more about its sports betting offering or other products, you can do so by sending an email to marketing@sportingtech.com or sales@sportingtech.com, and arranging a meeting, whether it’s a Skype call or a meeting in person at one of the upcoming igaming events.

To learn more about Sportingtech, please visit this link: http://bit.ly/31M9lj6.

About Sportingtech

Sportingtech is igaming platform provider bringing you advanced technology product package for running online and land-based betting and gambling operations for any market. With offices in Malta, Portugal and Curacao, the company strives to develop ground-breaking solutions for the operators, targeting some of the most demanding jurisdictions.

Knowing how sports betting and games of chance have progressed in the last decade as well as market demands regarding the software, information technology systems, legislation requirements, we at Sportingtech make it easier for you to overcome all these challenges.

 

About 377BET

377BET offers the best action-packed games, every hot new slot and live dealer casinos, and the best promotions. With over 10 years of experience, 377BET are focused on creating one of the most exciting, sports and casino betting sites in the world. 377 brand covers more than 60 sports – and every day looking for new ways to make things bigger and better.

 

About WeAreCasino

WeAreCasino is a real novelty in the online gaming industry. WAC is a young and dynamic company, aiming to become one of the world’s largest online casino gaming providers.

We provide games exclusively designed for some of the world’s biggest operators! Our portfolio contains a wide range of HTML5 casino games, which showcase gorgeous graphics, animation and lightness, guaranteeing premium experience.

WeAreCasino owns a proprietary Gaming Engine, Remote Gaming Server, mathematic, RNGs and standard integration API, allowing clients to generate their personalized games. This also provides easier feature integration and exceptional quality, whether you’re playing on mobile or desktop. We also offer a selection of tools dedicated to other areas of the gaming industry (such as sports betting) and a number of third-party products, which are already integrated and available with the same integration API.

After starting out as an affiliate in 2009 and developing some recognized review portals, I have moved deeper into journalism and media. My experience has lead me to move into the B2B sector and write about compliance updates and report around the happenings of the online and land based gaming sector.

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Gambling in the USA

Gaming Innovation Group extends Hard Rock’s sportsbook in Iowa

George Miller

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Gaming Innovation Group extends Hard Rock's sportsbook in Iowa
Reading Time: 2 minutes

 

We found in a new press release that

Gaming Innovation Group Inc. (GiG) has reached an agreement with its partner, Hard Rock International (Hard Rock), to support its market entry with sports betting in the US state of Iowa. The sportsbook will initially launch with an over-the-counter solution on the casino floor at the Hard Rock Hotel & Casino Sioux City in Iowa. This will be followed by the launch of online and mobile sports betting in Iowa, expected in Q4 2019.

In Iowa, Hard Rock will offer a similar seamless and engaging betting experience for its consumers as it has already delivered in New Jersey, with an omni-channel sportsbook solution based on GiG’s modern and flexible technology.

For GiG, this means the Company will be able to leverage its platform in the US adding more scale to its network and revenues to the business. GiG already has the groundwork done in New Jersey after a successful proof of concept suitable and relevant to the American audience.

Iowa is one of the 12 states in the US legalising sports wagering since the US Supreme Court overturned the federal sports wagering ban in 2018. In August this year, the Iowa Racing and Gaming Commission (IRGC) authorised the 19 casinos in the state to offer statewide retail, online and mobile sports betting to consumers aged 21 or over. Iowa has approximately 3.2 million inhabitants and should also benefit with visitors from neighboring states such as Nebraska and Minnesota. It has an estimated mature sports betting market valued at revenues of around $160 million based on the total amount of money wagered by consumers. The tax rate on the sports betting revenue is 7.5%.

GiG expects this agreement to have limited impact on its revenues in 2019, with an increasing contribution from the launch of online and mobile betting in 2020 onwards.

Kresimir Spajic, Senior Vice President of Online Gaming at Hard Rock International says, “We’re excited to extend our partnership with GiG to support sports betting in Iowa, and further grow our sportsbook portfolio.”  

“Offering sports betting through GiG provides our players and guests a new level of engagement – we couldn’t be more thrilled to be launching in Iowa,” Jim Franke, General Manager of Hard Rock Hotel & Casino Sioux City.

Richard Brown, acting Chief Executive Officer of GiG says, “After a successful launch in New Jersey, I am delighted to further deepen the relationship with Hard Rock, delivering on our strategy to grow with our partner by entering a new state in the US with our sportsbook. The agreement is both a testament to our know-how and prowess to lead a land-based casino into the digital world of betting, and a strong validation of GiG’s commercial and product delivery capabilities. We are looking forward to growing with our partner long term. We have mutual ambitions to entertain consumers with a safe and exciting first-class sports betting experience.”

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Industry News

Better Collective invests in Mindway AI; artificial intelligence technology for safer gambling

George Miller

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Better Collective invests in Mindway AI; artificial intelligence technology for safer gambling
Reading Time: 2 minutes

 

Better Collective has acquired 19,99% of the shares in Mindway AI, who specialises in innovative and advanced software solutions for the identification of at-risk gambling and problem gambling behaviour. The investment aligns Better Collective’s vision to empower iGamers and help establishing an entertaining and safe betting environment.

The world’s leading developer of digital platforms for bookmaker information, tipster communities, and betting tips, Better Collective, has acquired 19,99% of the Danish software company, Mindway AI A/S, for a total price of 4 million DKK. Better Collective will under certain performance-based conditions acquire the remaining shares at a price of 20 million DKK. Furthermore, Better Collective has provided a loan of 4 million DKK to the company.

Provider of early detection and intervention solutions for safer gambling

Mindway AI is an award-winning company that specialises in software solutions that can identify at-risk gambling and problem gambling behaviour among online bettors. Mindway AI’s technology platform is based on neuroscience and artificial intelligence, and the company works with betting operators, platform providers, regulators, and governments to supply state-of-the-art early detection and intervention solutions for safer gambling. The company is a university spin-off by scientists from the Institute for clinical medicine at Aarhus University, among others, Professor Kim Mouridsen who has been instrumental in designing the technological solutions. Mindway AI has been through a start-up phase, it is now entering the commercial phase, and the first products and solutions are already installed and in operation with customers.

With almost 20 years of experience in iGaming, Better Collective is strongly positioned to help push Mindway AI’s technology to key stakeholders of the global betting industry. Joining forces with Mindway AI is well-aligned with Better Collective’s vision to empower online sports bettors and balances its strong dedication towards social responsibility.

Mindway AI will operate as a stand-alone business within the Better Collective Group as the business and products are not directly related to the core business. Better Collective will be represented at the Board of Directors in Mindway AI.

The investment in Mindway AI will not have any effect on Better Collective’s financial targets, and with the current minority interest, it will not be included in the Group Accounts other than the investment and loan itself.

Jesper Søgaard, CEO of Better Collective: “We take our social responsibility very seriously and see this innovative technology as a perfect way to help protect online sports bettors, while at the same time engaging in a business where we foresee a sound future growth and profitability. The great team at Mindway AI has impressed us with their deep and specialised knowledge in combining artificial intelligence with true neuroscience into what we believe is the most promising product offering for the management of problem gambling,  which currently is on the top of the agenda in our industry.”

Svend Aage Kirk, CEO of Mindway AI: “In Better Collective, we have found a strong partner that shares our core values and vision to create a transparent and safe online betting experience. Partnering with the leading sports betting affiliate in the World, we can scale our technology globally. We see this as a win-win opportunity where both parties can enhance the protection for online bettors, while also strengthening our position in the market.”

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Africa

BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator

George Miller

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BtoBet and STM Announce Extensive Cross-Channel Partnership with Nigerian Operator
Reading Time: 2 minutes

 

BtoBet’s Certified Partner for Africa – STM Gaming – is pleased to announce a cross-channel partnership with Nigerian based operator RedsonBet. The partnership will see RedsonBet use BtoBet’s technology to power its online and mobile channels, but also its extensive and constantly expanding retail network, with the number of retail shops expected to climb to 100 outlets in the coming weeks. Focusing on delivering an enhanced user experience to its players, the Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

STM Gaming’s CEO, Alessandro Pizzolotto, stated that “undoubtedly the WLP Program has proved to be a perfect solution for Africa. Not only does it bring a simplified approach for licensees to enter the local iGaming industry, but the provision of advanced technology tailored to the local technological requirements and the operational support that we provide to our partners are key elements to this success.”

Sabrina Soldà, BtoBet’s Chief Marketing Officer, concurred with Pizzolotto regarding the impact that the White Label Partnership Program had in Africa. “When we embarked on the WLP Program we had in mind coupling localization with deep local knowledge. You can never truly understand the dynamics of the local industries if you are not physically present in the region. This has been the Program’s major strength, with us not being only considered as just technological providers, but a source of information, and knowledge, that is a great asset particularly in a market based on a set of unique circumstances from an infrastructural and regulatory aspect.”

Soldà added that through this approach, BtoBet and its Certified Partners are simplifying the local problematics and providing operators with not only adaptable technology, but the expertise that is key to their success.

 

About BtoBet:
BtoBet is a multinational company and is part of a group with 20 years of experience in software development in IT, telecommunication, e-commerce and banking, strongly committed to technology and widely investing in technology research and development. The experience gained at the forefront in these advanced environments, compared with the more recent gambling industry, allows BtoBet to be visionary with a deep understanding of the requirements of the market, catching changing trends and anticipating bookmakers’ and operators’ needs. BtoBet is a true partner in technology, offering a standalone platform and services for the iGaming and Sports Betting industry. It counts on a very talented, continuously trained development team and day to day management support to clients. BtoBet allows licensees to be unique in the market, by giving them the opportunity to completely personalise their offers for Sports betting and iGaming business, online mobile and retail. Visit our site on: www.btobet.com

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