Connect with us
European Gaming Congress Milan
SIS

Gambling in the USA

SugarHouse Casino And PlaySugarHouse.com Have Become The Official Sportsbook Partners For The Philadelphia Flyers And Wells Fargo Center

George Miller

Published

on

SugarHouse Casino And PlaySugarHouse.com Have Become The Official Sportsbook Partners For The Philadelphia Flyers And Wells Fargo Center
Reading Time: 3 minutes

 

Multi-Year Deal Includes Two PlaySugarHouse.com Sports Lounges in the Newly Transformed Wells Fargo Center

 

Philadelphia’s heart-pounding sports scene is about to become even more exciting. The Philadelphia Flyers and Wells Fargo Center have entered into an agreement with SugarHouse Casino and PlaySugarHouse.com to become their official sportsbook partners.  The announcement was made by Valerie Camillo, President of Business Operations for the Philadelphia Flyers and Wells Fargo Center, Rob Long, General Manager of SugarHouse Casino, and Mattias Stetz, Chief Operating Officer of Rush Street Interactive, the operator of sports betting at SugarHouse Casino and PlaySugarHouse.com.

The multi-year deal includes two branded, hi-tech sports lounges inside the Wells Fargo Center that will open in time for the Flyers’ 2019-2020 season opener on October 9th. Sports fans can watch the Flyers and other live events across the spectrum of sports on nearly 100 screens throughout the lounges, all while betting on the action via their mobile devices.  The look and feel of the sportsbook-style lounges will be the same as the brand-new permanent sportsbook at SugarHouse Casino, created by the same designer.

“With Pennsylvania on the forefront of legalized sports gaming, we and our SugarHouse partners are excited to elevate the game day experience at the Wells Fargo Center in a unique way,” said Camillo. “These new lounges will bring the energy and excitement of PlaySugarHouse.com, a market-leading sportsbook, into the arena and introduce another step in our transformation to become one of the most technologically-advanced arenas in the world.”

The agreement also forges a marketing partnership that includes advertising inside the arena’s bowl and throughout the concourse as well as radio, billboards and digital media placements. The Wells Fargo Center is in the midst of “Transformation 2020,” a $265 million initiative that is re-inventing the arena’s live event experience through a series of major upgrades, including a massive new scoreboard, an all-inclusive event-level VIP club, and complete redesigns of both levels housing these sportsbook-style lounges.

“We are thrilled with this sponsorship deal to become the official sportsbook of the Philadelphia Flyers and Wells Fargo Center,” said Mattias Stetz, COO of Rush Street Interactive, the operator of SugarHouse in-casino and online sportsbooks.  “Philly has some of the best sports fans in the country, and we look forward to hosting them in our sports lounges at the stunning Wells Fargo Center.”

Philadelphia fans’ interest in sports betting is why we’re expanding our state-of-the-art SugarHouse Sportsbook this fall,” said Rob Long, general manager of SugarHouse Casino. “We can’t wait to bring the same energy that we’ve seen at the casino to these brand-new sports lounges at the Wells Fargo Center.”

The sportsbook-style lounges will be in two locations in the building – both on the Main Concourse and on the arena’s top level. The nearly 6,500-square-foot-lounge located on the arena’s top level will face the bowl so fans can watch the live action as it happens. The fun and open sportsbook-like environment will also feature other spaces for fans to cheer on the action while betting online and enjoying Philly’s favorite foods and drinks.  Each space features club chairs, bar and table seating, as well as a custom 22 feet long by eight feet tall LED video wall that will anchor the viewing area, which has its own dedicated seating area. There are also dozens of live action screens, measuring 86″, 65″, and 50″, respectively.

The Main Concourse level lounge is located in the completely redesigned south end of the arena and is approximately 5,680 square feet. This exciting space features 10, 86″ screens grouped throughout the seating areas, mixed with odds boards and an additional 16, 65″ monitors at the bar.  SugarHouse ambassadors will also be in both lounges to assist guests in registering for the online sportsbook so they can get in on the action.

As previously announced, SugarHouse Casino, along with its online and mobile complements, is rebranding as Rivers Casino Philadelphia, later this year.  The sports lounges at Wells Fargo Center will reflect the new Rivers brand.  The $15 million dollar rebranding investment also includes the new on property sportsbook.

 

Source: Rush Street Interactive

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Continue Reading
Advertisement
Comments

Gambling in the USA

Interblock Signs License Agreement with National Hockey League

George Miller

Published

on

Interblock Signs License Agreement with National Hockey League
Reading Time: 1 minute

 

Electronic Tables Games Decorated with all 31 NHL Team Logos

Luxury gaming manufacturer and electronic table game (ETG) market leader Interblock® announced it has signed a license agreement with the National Hockey League (NHL ®) to incorporate League and Team logos into Stadium and standalone products.

John Connelly, CEO of Interblock commented “The historical synergy between sports and table game players made signing a deal with the NHL all the more exciting.  This collaboration will create a new portfolio of Electronic Table Games designed to attract a new type of patron to casino floors across North America. The NHL has given Interblock the ability to feature all 31 team logos in the design of our machines, where available, across North America.  Interblock will begin introducing the initial products in Q1 of 2020.

 

Continue Reading

Gambling in the USA

Gaming Regulators Seek Ban on Steve Wynn from Nevada Casino Industry

Niji Narayan

Published

on

Gaming Regulators Seek Ban on Steve Wynn from Nevada Casino Industry
Photo Source: axios.com
Reading Time: 1 minute

 

Nevada gambling regulators have filed a complaint against Steve Wynn, saying that the casino magnate’s alleged sexual misconduct has damaged the industry’s reputation in the state. The complaint lists multiple instances of sexual misconduct allegations that have been lodged against Wynn since January 2018.

The 23-page complaint, filed to the Nevada Gaming Commission, says Wynn is “unsuitable to be associated with a gaming enterprise or the gaming industry as a whole.” Wynn has denied all misconduct allegations against him.

The move follows a $20 million fine the commission levied on Wynn’s former company in February to settle allegations that former executives failed to investigate claims of sexual misconduct against Wynn by female employees. Gambling regulators in Massachusetts levied a $35 million fine on the company in April but allowed it to keep a casino license for a Boston-area resort.

An investigation by the Nevada gaming control board detailed allegations that Wynn paid hush money to multiple women who claimed he had pressured them into nonconsensual sexual relationships.

Continue Reading

Gambling in the USA

Two new speakers added to Sports Betting USA roster

George Miller

Published

on

Two new speakers added to Sports Betting USA roster
Reading Time: 2 minutes

 

Senator Raymond Lesniak and Jamaal Lesane set to join stellar line-up

Two new speakers are to share their knowledge with delegates at next month’s Sports Betting USA conference in New York after being added to the roster.

Former New Jersey Senator Ray Lesniak and Jamaal Lesane, Senior Vice President, Legal and Business Affairs at The Madison Square Garden Company, will take to the stage on the second day the Metropolitan West.

Senator Lesniak, who was the instigator and driving force behind the legal battle that led to the repeal of PASPA, will deliver the keynote address.

Lesane is at the vanguard of venue owners looking to optimise in-stadia facilities for sports fans and will join the panel discussing the monetisation of the game day experience.

Sports Betting USA, which takes place 5-6 November and follows a one-day investor summit, will examine the opportunities and challenges of the wagering industry that has been estimated to be worth up to $150 Billion.

Event director Rory Credland believes the show, now in its third year, has a stronger line-up than ever and has become a must attend event for those with a stake in the growing market.

He added: “We’re delighted to welcome another two great speakers to Sports Betting USA and are confident they will have a lot to contribute to the exchange of knowledge.

“Senator Lesniak in particular needs no introduction and is one of the main reasons we are all gathering in New York. It will be fascinating to hear his take on the way other states can follow the lead of New Jersey in the coming months.”

Among the other highlights of this year’s show will be a presentation by New York Senator Joseph Addabbo Jr, who will share his state’s vision for sports betting as they look to include its legalisation in the 20/21 budget.

They will be joined by senior executives from leading operators, suppliers and media companies, including William Hill USA, Penn National Gaming and Sportradar, as well as representatives of sporting organisations including the NFL, NBA, NHL, MLB, MLS, PGA Tour, and NASCAR.

 

Continue Reading
Advertisement
NSoft

Global Gaming Industry Newsletter – Weekly Digest (sent every Wednesday)

Please select all the ways you would like to hear from European Gaming Media and Events:

You can unsubscribe at any time by clicking the link in the footer of our emails. For information about our privacy practices, please visit our website.

We use Mailchimp as our marketing platform. By clicking below to subscribe, you acknowledge that your information will be transferred to Mailchimp for processing. Learn more about Mailchimp's privacy practices here. Read more about European Gaming Media and Event's Privacy Policy and Terms of Service.

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Latest by author

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.