Industry News
Inspired Signs Exclusive Worldwide Virtual Sports License With NFL Alumni
“The Legends of Football” – 100 Years
Signed Agreement with VEEPIO, the Mobile Technology Arm of the NFL Alumni
Inspired Entertainment, Inc. announced that it has signed an agreement with VEEPIO, the mobile technology arm of the NFL Alumni (“NFLA”), to utilize the name, brand, image, persona and likenesses of the NFLA members to be commercially used worldwide in virtual football games. The NFLA is the oldest and best-known retired player organization in professional sports composed of thousands of former NFL players, coaches, team staff members and associated members.
As the pioneer of Virtual Sports, Inspired has recreated the action of the world’s most popular sports for more than 15 years. With this agreement, Inspired will have exclusive worldwide rights to utilize the brand and image of the NFLA members for its Virtual Products. Inspired intends to use its award-winning visual effects and the latest in motion capture technology to bring the NFLA greats to life, delivering an experience and not just a game with its ‘Legends of Football’. Inspired is currently the only provider of Virtual Football, which has received a tremendous response since launching in 2018, as evidenced by bet365’s recent launch of two new channels of football.
Inspired’s “Legends of Football” virtual football game will showcase some legends of the game, including NFL Hall of Fame players like Franco Harris. Harris said, “I’m excited to see the Inspired virtual product and connect with fans who may not have seen me or some of my contemporaries play during our careers. I’m especially proud of the benefit that will be derived by the NFL Alumni retired players as they transition into their lives after football.”
Phil Villipiano, the All Pro and 2019 GridIron Greats Hall of Fame inductee from the Oakland Raiders, who was on the field with Franco during the famous “Immaculate Reception” play, said it best, “I know it’s only virtual football, but it sure would be great to see the outcome of that play differently. Like Franco, I’m excited that proceeds from the ‘Legends of Football’ virtual game will go to the benefit of my fellow NFL Alumni to help them in areas like healthcare.”
“We are pleased to announce our partnership with the NFLA and VEEPIO,” said Brooks Pierce, President and Chief Operating Officer of Inspired Entertainment. “We have had great success since the introduction of our Virtual Football games but we expect this partnership to take it to the next level. VEEPIO allows us to produce the first-ever suite of entertainment products featuring the brands and images of the ‘Legends of Football’. Fans will love cheering on their favorite superstar players of all time, creating a more passionate and competitive experience.”
The primary focus of the NFLA is to serve, assist and inform players in their post-NFL lives. Alumni are offered a diverse package of medical, business, and legal services to help keep them and their families healthy, productive, and connected to the league and their former teammates. The NFLA also continues to support organizations and projects that offer special promise to advance the quality of life in communities where Alumni chapters are located. Together, the NFLA raises more than $1 million a year for local nonprofit causes.
“We are always looking for new and different channels to expand our reach, assist our members, and help our local communities,” said NFLA CEO Beasley Reese. “This partnership with Inspired fits well within our primary mission of ‘Caring for Our Own’. The Legends of Football suite of games helps position NFL alumni to grow their brands, embrace technology, and enhance their financial stability.
“As the award-winning recognized leader in Virtual Sports, Inspired is the perfect fit for VEEPIO and the NFLA,” said Jonathan Ohliger, CEO of VEEPIO. “They have grown the Virtual Sports category massively in recent years, but no one has offered a virtual football game with the former players. We have every confidence that Inspired will put together an exhilarating suite of games that will help benefit NFLA member initiatives.”
About Inspired Entertainment, Inc.
Inspired is a global games technology company, supplying Virtual Sports, Mobile Gaming and Server Based Gaming systems with associated terminals and digital content to regulated lottery, betting and gaming operators around the world. Inspired currently operates approximately 35,000 digital gaming terminals and supplies its Virtual Sports products through more than 40,000 retail channels and over 100 websites, in approximately 35 gaming jurisdictions worldwide. Inspired employs 600 employees in the UK and elsewhere, developing and operating digital games and networks. Additional information can be found at www.inseinc.com.
About VEEPIO
Founded in 2015, VEEPIO is a content optimization technology platform. VEEPIO’s innovative software development kit enables brands to link content from any online resource directly into media within their mobile application, eliminating the need for the user to leave the ecosystem of the company’s app. For more information please visit: https://twitter.com/veepio
About NFL Alumni
The NFL Alumni Association is a nationwide group of former National Football League players, coaches and other employees whose mission is to serve, assist and inform former players and their families. The association offers a variety of health, financial and learning programs to help its members. For more information please visit: nflalumni.org.
Source: Inspired Entertainment, Inc.
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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