CRM solution provider Optimove has extended its partnership with the multiplatform gaming service provider, Funstage. Funstage is a subsidiary of Greentube and part of NOVOMATIC Interactive.

Optimove enables Funstage to execute its marketing strategy across various brands and products, with fully customisable multichannel campaigns, which target granular customer segments. Funstage utilises Optimove’s optimisation capabilities, such as Self Optimising campaigns, Streams (to create a sequence of campaigns and measure their compounded impact), multivariate testing and more, aimed at maximising players’ lifetime value.

“Funstage is a leading, innovative service provider with several brands worldwide, who have been using Optimove for the last four years. This extension of the partnership between our companies is the result of the great success we have achieved working together and will continue achieving moving forward. We are proud to be part of Funstage’s continuing growth,” Asaf Cohen, VP revenue at Optimove said.

“With Optimove, we have significantly improved our ability to communicate effectively to players with the right message at the right time through the right channel. Optimove gives us a very quick way to have a full, comprehensive view of our player base, and we are then able to make strategic decisions based on the information we are getting out of Optimove. Optimove is a strategic partner of ours, contributing to our business success, and we look forward to continuing working together,” Ronald van den Brink, CCO of Greentube said.

Catherine Medin Brown, close associate of Richard Brown, CEO and primary insider of Gaming Innovation Group Inc. (GiG), has today purchased 21,000 shares in GiG at an average price of SEK 4.85 per share. After this transaction, Richard Brown and close associates holds 121,000 shares in GiG. In addition, Richard Brown holds 50,000 options to buy shares in GiG.

This information is information that Gaming Innovation Group Inc. (GiG) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication at 10:40 CET on 20 November 2019.

About Gaming Innovation Group (GiG)

Gaming Innovation Group Inc. is a technology company providing products and services throughout the entire value chain in the iGaming industry. Founded in 2012, Gaming Innovation Group’s vision is ‘To open up iGaming and make it fair and fun for all’. Through its ecosystem of products and services, it is connecting operators, suppliers and users, to create the best iGaming experiences in the world. GiG operates out of Malta and is dual-listed on the Oslo Stock Exchange under the ticker symbol GIG and on Nasdaq Stockholm under the ticker symbol GIGSEK. www.gig.com

Aggregator agreement to enhance provider’s reach in market

Premium slots and table games provider Habanero has partnered with aggregation platform Game Account Network (GAN) to supply the provider’s portfolio of content to its operators in Italy.

The agreement will see Habanero’s full portfolio, which includes a wide range of slots, table games and video poker, reach more players than ever as it continues its growth in the regulated territory.

GAN’s operators include several tier one operators which will now have access to recent slot releases Colossal Gems and Nuwa, as well as the popular Wild Trucks and Wizards Want War!

Arcangelo Lonoce, European Head of Business Development at Habanero, said: “GAN work with Italy’s biggest and most successful operators and will play an influential part in our growth.

“Italy is a hugely important market for us, and our varied portfolio is proving to be a hit with players throughout the country. We are delighted and look forward to expanding our footprint further.”

Paolo Traina, Italian Country Manager at GAN, added: “Working with leading operators in Italy means we need the very best content and there’s no denying the quality of Habanero’s portfolio.

“Their portfolio is hugely diverse and sure to appeal to a broad spectrum of players. We look forward to working with Habanero as both partners look to engage more players and grow their brands.”