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Bet on Alfa becomes the fourth betting operator to join the International Betting Integrity Association since it rebranded in June

George Miller

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Bet on Alfa becomes the fourth betting operator to join the International Betting Integrity Association since it rebranded in June
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Retail and online sports betting operator Bet on Alfa is the latest operator to join the International Betting Integrity Association. The Cyprus-based operator was launched in 2009 and has 63 branches throughout the country with an online business operational since 2017. The company joins many of the world’s leading private sports betting operators feeding into, and benefiting from, the association’s global monitoring and alert platform. It is the association’s fourth new member since rebranding from ESSA in June.

Khalid Ali, Secretary General of the International Betting Integrity Association, said: “Bet on Alfa is a leading operator in Cyprus and a very welcome addition to the association. Our alert platform benefits greatly from regional experts such as Bet on Alfa and its mix of retail and online operations provides additional value. I am delighted at the association’s continuing growth and the recognition of responsible companies like Bet on Alfa of the importance of working with other operators collectively to defend regulated betting markets from corruption.”

Frixos Constantinides, Director of Bet on Alfa said: “We are delighted to be the first Cypriot company joining this association. Betting corruption in sport is a growing threat to the business model of every operator. Our company recognises the importance of protecting our customers and sporting events from betting-related fraud and to meeting high standards of social corporate responsibility. The International Betting Integrity Association is the leading global player on integrity for our sector and membership brings an important layer of protection for our markets. It is a clear statement of our commitment to meeting the threat of match-fixing.”

The International Betting Integrity Association is the leading global voice on integrity for the licensed betting industry. It is run by operators for operators, protecting its members from corruption through collective action. Its monitoring and alert platform is a highly effective anti-corruption tool that detects and reports suspicious activity on its members’ betting markets. The association has longstanding information sharing partnerships with leading sports and gambling regulators to utilise its data and prosecute corruption. It represents the sector at high-level policy discussion forums such as the IOC, UN, Council of Europe and European Commission.

The association publishes quarterly reports covering the integrity alerts reported through its monitoring and alert platform which can be viewed here.

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Industry News

888 Holdings Names Jonathan Mendelsohn as its New Chairman

Niji Narayan

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888 Holdings Names Jonathan Mendelsohn as its New Chairman
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Online gambling firm 888 Holdings has named British lobbyist Jonathan Mendelsohn as its next chairman, replacing former chief executive and current chair Brian Mattingley. Mendelsohn will take over the role after Mattingley’s departure at the next annual general meeting in May 2021.

The FTSE-250 firm appointed Mendelsohn as its non-executive director as well, 888 Holdings said, adding that he also joined the board’s remuneration and audit committee.

Mendelsohn is having more than 20 years of industry experience. He previously co-founded Oakvale Capital, which is a leading M&A and strategic advisory boutique focusing on the gaming, gambling and sports sectors.

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Scout Gaming Enters Distribution Agreement with BtoBet

Niji Narayan

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Scout Gaming Enters Distribution Agreement with BtoBet
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Scout Gaming has entered into a distribution agreement with platform provider BtoBet. The deal allows BtoBet to provide Scout Gaming’s full product offering to its vast network of operators.

“We are pleased to add another strong distribution platform to our already broad network of partners. We had a successful co-operation with BtoBet and looking forward to expand it,” Joakim Renman, CCO of Scout Gaming, said.

“We are happy to add the market leading DFS and fantasy sports supplier to our product portfolio of games. We are experiencing an increasing demand for additional sport content and believe that Scout Gaming’s product fits that need in a pleasant way,” Sabrina Soldà, Chief Marketing Officer of BtoBet, said.

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Stakelogic Revamps its Super Stake Feature

Niji Narayan

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Stakelogic Revamps its Super Stake Feature
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Online slot developer Stakelogic has revamped its Super Stake feature for delivering more excitement and bigger wins to players.

The Mega Super Stake allows players to place a side bet and enable an additional feature that delivers an insanely high payout once in every 35 spins or so.

With the standard Super Stake feature, the side bet allows players to double their bet but with Mega Super Stake their original bet is multiplied by 2.5 for not just big but mega win potential. Both Super Stake and Mega Super Stake can be built into a single slot game.

“Super Stake has been an absolute game-changer for us and our players so we wanted to build on this and deliver even more entertainment. Mega Super Stake takes the big win anticipation and potential to the next level, allowing players to land massive wins at a regular hit rate from a relatively small stake,” Stephan van den Oetelaar, CEO of Stakelogic, said.

“Mega Super Stake will debut with our next release, Lion Gold, and will then be built into other games where our developers and mathematicians feel it will add the most value,” he added.

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