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Gambling in the USA

NBA and William Hill US announce sports betting partnership

George Miller

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NBA and William Hill US announce sports betting partnership
Image Source: sbnation.com
Reading Time: 3 minutes

 

The National Basketball Association (NBA) and William Hill, one of America’s leading sports book operators, announced a new partnership that will make William Hill a Proud Partner and an Authorized Sports Betting Operator of the NBA in the United States.

As part of the agreement, William Hill will have the right to use official NBA betting data and league marks across its mobile platforms and in its sports books throughout the United States.  Additionally, William Hill will be promoted across the NBA’s digital assets including NBA.com, the NBA app, and the NBA’s social media platforms.

“William Hill is a globally respected brand that has set an early standard for sports betting in the U.S. market,” said Scott Kaufman-Ross, Senior Vice President, Head of Fantasy & Gaming, NBA.  “We are delighted to partner with William Hill as they grow their business throughout the U.S. and are excited to work together to provide a world-class experience to our fans.”

“We are proud of this creative partnership that benefits our customers and our partners nationwide while promoting legalized wagering on NBA events. The NBA has been a leader in recognizing the benefits of a legal sports betting market,” said Dan Shapiro, Vice President of Strategy & Business Development of William Hill US. “We expect this to be the beginning of a long and mutually beneficial relationship with the league and its teams.”

An industry leader with an 85-year history in the space, William Hill is internationally recognized as an innovative pioneer in sports and sports betting. Following the U.S. Supreme Court’s decision that overturned PASPA in 2018, William Hill has led United States expansion of sports betting and now has operations in 10 states. The company currently accepts one out of every four bets placed in the U.S.

Throughout the partnership, William Hill and the NBA will collaborate on best-in-class practices to protect the integrity of NBA games.

 

About the NBA:
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League.  The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents.  NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories.  NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass.  The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.

About William Hill:
William Hill PLC is one of the world’s leading betting and gaming companies, employing over 16,000 people. Its origins are in the UK where it was founded in 1934, and where the company is listed on the London Stock Exchange. With headquarters in London and Leeds it has a national presence of licensed betting offices in Great Britain and Northern Ireland and is one of the country’s leading online betting and gaming services. In 2012, it established William Hill US with a focus on retail and mobile operations in Nevada, which is now the largest sports betting business in the USA. William Hill US (www.williamhill.us) currently operates 113 race and sports books in Nevada and the state’s leading mobile sports betting app. William Hill is operating in New Jersey at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app as well as in Indiana, Iowa, and West Virginia. William Hill is a licensed sports betting provider in numerous casinos in Mississippi, Pennsylvania, Rhode Island, and New Mexico, and serves as the exclusive risk manager for the sports lottery in Delaware.  William Hill has licensed operations in The Bahamas, Italy, Spain and Sweden and serves online customers in the UK, Ireland and throughout the world from its digital hubs in Gibraltar and Malta. In February 2019 it completed the acquisition of MRG Group acquiring the Mr Green and Redbet brands and with it an expanded pan-European footprint in faster growing online betting and gaming markets.

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Gambling in the USA

Evolution Selected for PointsBet US Live Casino Rollout

George Miller

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Evolution Selected for PointsBet US Live Casino Rollout
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Evolution Gaming, leading provider of Live Casino solutions, announced today that it has been selected by PointsBet, a premier global sportsbook operator, for its rollout of Live Casino services in the US online gambling market.

Originally founded in Australia, PointsBet is currently operational in New Jersey, Indiana, and Iowa, offering both online and land-based sports betting. PointsBet entered the US market in July 2018 when it gained a commercial licence to operate as an online corporate bookmaker in New Jersey and commenced taking bets in the Garden State in January 2019. Since then, PointsBet has built a national footprint by entering into a number of other agreements to expand US operations into other states, subject to the passing of enabling legislation.

Evolution opened its first US Live Casino studio in Atlantic City, New Jersey, in August 2018. A second Evolution studio is currently under construction in Pennsylvania with go-live scheduled for H2 2020, as well as a third in Michigan, scheduled for go-live in 2021.

Commenting on the partnership, Seth Young, Chief Innovation Officer at PointsBet, stated: “We are thrilled to partner with Evolution Gaming to launch Live Casino technology in US jurisdictions, where we plan to offer our proprietary online casino platform. The addition of Evolution Live Casino extends the appeal of PointsBet’s premium product in the rapidly growing US market.”

Sebastian Johannisson, Chief Commercial Officer at Evolution Gaming, added: “Evolution’s Live Casino portfolio offers PointsBet a rich mix of world-leading online Live Casino games including classic table games, online Poker variants that are big favourites with US players, and our new generation of award-winning, record-breaking game show games. In addition, PointsBet will have the option of exclusively branded dedicated tables and environments, should they require these.”

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Gambling in the USA

Virginia Lottery launches IWG games becoming the Company’s 23rd WLA/NASPL iLottery launch

George Miller

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Virginia Lottery launches IWG games becoming the Company’s 23rd WLA/NASPL iLottery launch
Reading Time: 2 minutes

 

Long-standing collaboration with NeoPollard produces fastest integration to-date

Today IWG digital instant win games launched on the Virginia Lottery’s iLottery gaming platform, making it the 23rd WLA/NASPL-member lottery to launch the instant win supplier’s games portfolio. The integration took just weeks to complete, a timeline made possible by the long-standing collaboration between IWG and NeoPollard Interactive, the Virginia Lottery’s iLottery platform provider.

Following the execution of a five-year contract agreement, the completion of a streamlined integration process, and the implementation of IWG’s locally-deployed Remote Game Server (RGS), the Virginia Lottery has elected to roll out the provider’s top-performing games. An extensive portfolio of games is planned into the Lottery’s roadmap.

Among the titles now available to Virginians is Cash Expander, a customized game from IWG that has been designed specifically for the Virginia Lottery. The gameplay, which utilizes the developer’s core ‘match three cluster’ mechanic, includes gold, silver and bronze Virginia state symbols that activate the bonus round when three appear on-screen.

The release of Virginia Cash Expander marks the fourth iteration of this instant win game appearing in the North American iLottery market, following previous localized versions in Michigan, New Hampshire and Pennsylvania. These custom-made releases have proven hugely successful, with players appreciating the content that’s been adapted for their own respective markets.

The launch of instant win games with the Virginia Lottery highlights the supplier’s impressive lottery client network, with its content already live across the growing North American iLottery markets, including Georgia, Kentucky, Michigan, New Hampshire, and Pennsylvania in the US, and the Atlantic Provinces, Québec, and British Columbia in Canada.

Rhydian Fisher, IWG CEO, said: “We’re so excited to be live in Virginia, our 23rd iLottery launch. The Virginia Lottery and its entrepreneurial approach to iLottery combined with the support of its platform vendor, NeoPollard, made it possible for us to execute a contract, integrate our RGS platform, and localize a set of games, all in a very short period of time. Clearly, the leading iLottery platforms have proven they can support the integration of independent game providers, like IWG, right during a program’s initial launch.”

Kevin Hall, Executive Director of Virginia Lottery, said: IWG has done a tremendous job delivering the first of many games from its portfolio to the Virginia Lottery. They, along with our partners at NeoPollard, completed this integration within a very demanding timeline. Having seen the success of Cash Expander with other lotteries in North America, we’re confident our own localized version will also appeal to a wide range of players here in Virginia.”

 

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Gambling in the USA

AGA to Report on Q2 U.S. Commercial Casino Gaming Revenue

George Miller

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AGA to Report on Q2 U.S. Commercial Casino Gaming Revenue
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The American Gaming Association (AGA) will host a press call on Thursday, August 13, 2020 at 11:30 a.m. EDT to provide an overview and analysis of the commercial gaming industry’s financial performance during Q2 2020. Data discussed will include national and state gross gaming revenue (GGR) broken down by gaming vertical.

 

WHO:          Bill Miller, AGA president and CEO.

 

WHAT:        Press call to discuss commercial casino GGR from Q2 2020 and YTD.

 

WHEN:          Thursday, August 13, 2020 at 11:30 a.m. EDT.

 

WHERE:      Register for the Zoom call here.

 

About the Report

AGA’s new Commercial Gaming Revenue Tracker provides state-by-state and cumulative insight into the U.S. commercial gaming industry’s financial performance based on state revenue reports. The first issue highlights second quarter results, ending June 30 (Q2 2020), and year-to-date comparisons.

 

 

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