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Relax Gaming achieves monumental year with Silver Bullet partners

George Miller

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Relax Gaming achieves monumental year with Silver Bullet partners
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Relax Gaming, the innovative content provider and aggregation platform, is celebrating the anniversary of its pioneering Silver Bullet partnership program following a revolutionary initial 12 months.

The program was designed to provide up-and-coming game studios with a hassle-free route to market and has facilitated the launch of 18 handpicked slot titles within its first year, all upholding the high standard that Relax Gaming is well known for.

The company now works with nine talented studios as part of the program, offering open and transparent commercial terms together with rapid access to Relax Gaming’s extensive distribution network via a quick, one-time integration.

Silver Bullet partners can also leverage the team’s extensive industry knowledge, technical expertise and unrivalled support in both compliance and cost functions, giving them peace of mind to develop the best games possible at speed.

Results from the past year prove that the program has been instrumental to the transformation of traditional content distribution – opening up relationships that provide innovative, new studios who are eager to create an impact a direct spotlight on their brand, along with a seamless path to operators.

For online casinos, Silver Bullet has created a smoother access path to industry leading content available through Relax Gaming’s platform and also promises to deliver an exciting roadmap of new releases in the coming months.

Simon Hammon, Relax Gaming CPO, said: “We set out with an ambitious mission: to turn content delivery on its head through the creation of transparent relationships and an open approach to doing business. The results have completely surpassed our expectations and confirmed that there is opportunity in our industry for companies, like Relax Gaming, that dare to do things differently.” 

Relax Gaming has rapidly established its online casino portfolio as a must-have for operators, providing partners with seamless access to over 650 quality games from the industry’s leading studios and its own talented in-house development team.

Industry News

ODJ Survey Reveals France’s Gambling Activity Declines, Problem Gambling Rises

Niji Narayan

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ODJ Survey Reveals France’s Gambling Activity Declines, Problem Gambling Rises
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The latest survey by Observatoire des jeux (ODJ), the regulating body that monitors the gambling activity of France, has revealed that gambling activity in the country is declining, but the cases of problem gambling rise.

Problem gambling is one of the biggest setbacks of the gambling industry. Protocols that ensure that players are protected from themselves are required for every company before approval of their licenses.

The decline in gambling activity for a country could mean two things. First, the country gets lesser revenue from the industry. And it also means that fewer people are attracted to gambling which means more money for their families.

ODJ reported that 47.2% of the ten thousand respondents are engaged in some gambling last year, a decline from the 2014 survey’s 57.2%.

The report also showed that the country’s excessive gambling activity doubled from 0.8% in 2014 to 1.6% in 2019. Gamblers at risk of becoming problem gamblers rose from 3.8% in 2014 to 4.4% last year.

The regulating body concluded that around 370 thousand French adults are problem gamblers, while about 1 million are at risk of becoming one. ODJ also claimed that 6% of spending on problem gamblers and those at risk of becoming one contributed 38.3% of all gambling spending in 2019.

The survey also revealed that lottery games lead France’s gambling activity, but problem gambling among lottery players remained low at nearly 1%. The report revealed that lottery scratch games are twice more addictive than traditional draw games. Poker and casino players are four times more prone to problem gambling compared to lotteries, while sports and race betting is six times more addictive.

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Industry News

Holland Casino Reopens to Public

Niji Narayan

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Holland Casino Reopens to Public
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Holland Casino has reopened the doors of all 14 of its facilities on July 1. The opening act was performed in the atmospheric dome hall of Holland Casino Amsterdam Centre by singer Tino Martin and CEO Erwin van Lambaart.

Under the supervision of croupier Sharize, the first spin on the roulette table was symbolically given. This ended the closure of almost four months.

“We are very happy that we are open again and that we can fulfill our social task. As of today, our valued guests can safely and responsibly enjoy our hospitality and our exciting range of games during a pleasant afternoon or evening. We have fully furnished all branches in accordance with the 1.5 meter guidelines, while retaining the atmospheric ambiance that the Netherlands is used to from us. Not only the latest slot machines, but also the familiar table games such as Black Jack and Roulette are available again today. Our restaurants and bars are also open. We do ask everyone to make a reservation and adhere to the known guidelines. Our 4,000 employees are ready for our guests with special instructions,” Erwin van Lambaart, said.

“I love this beautiful location in the middle of our capital. A few weeks ago I recorded a number of acoustic sessions in this intimate dome room for my fans and for the employees and guests of Holland Casino. That was of course very special to be allowed to do and it produced beautiful images, but at the same time it was also very unreal. I am very happy for all the people at Holland Casino that they can get back to work and that everyone can return here for a relaxing afternoon or evening,” Tino Martin said.

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Industry News

Dutch Legal Protection Minister Seeks to Ease Tensions Over Gaming Addiction

Niji Narayan

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Dutch Legal Protection Minister Seeks to Ease Tensions Over Gaming Addiction
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Sander Dekker, the Netherlands’ Minister for Legal Protection, has spoken out against a ban on online games over the potential risk for addiction among young people. Instead, he explained that the Dutch authorities will focus on prevention and treatment.

Responding to a question from Socialist Party politician Michael van Nipsen on how gambling legislation is enforced in relation to video games, Dekker looked to highlight the distinction between video games and games of chance.

He explained that gaming was a popular and generally accepted leisure activity for young people, pointing out that players used games to socialise online, and noted the products could even help minors develop skills. However, Dekker acknowledged that these games, especially free-to-play online titles, could be designed in a way that encouraged continuous play.

He said a changing revenue model meant that rather than purchasing the titles outright, online games were often offered for free, with players purchasing in-game items to enhance the gameplay. Microtransactions could build up, meaning users spent significantly more than they intended, and some elements where blind boxed items such as loot boxes were purchased for cash could – and have – been classed as gambling.

He admitted that some young people developed problems, to the point that it could be classed as an addiction.

This was not enough to justify a total ban on these games, Dekker said, noting there was no “one size fits all” approach to preventing gaming addiction.

“Prevention and education are, in the case of (online) gaming, a task shared by the national government and the gaming industry itself,” he explained.

Dekker pointed out that he has asked the Ministry of Justice and Security’s research centre, the Wetenschappelijk Onderzoek- en Documentatiecentrum (WODC) to investigate links between gaming and gambling addiction, as well as identifying gaps in current and incoming regulations.

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