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BtoBet Pens Significant Multi-channel Deal With Surebet247

George Miller

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BtoBet Pens Significant Multi-channel Deal With Surebet247
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The terms of the deal will see the provision of the Neuron technologies also to the bookmaker’s extensive retail network

Leading iGaming platform provider BtoBet has extended its footprint in Africa announcing a long term partnership with leading Nigerian bookmaker SureBet247. The deal will see the Nigerian licensee integrate the Neuron platform to all its channels, which also encompass circa 1500 betting facilities in the country, making it one of the largest betting brands in Nigeria. The Nigerian operator will be delivering a diverse portfolio of offerings based on local and international sports betting, including live sports events, online and live casino, jackpots and a range of special bets and virtuals.

Alessandro Fried, BtoBet’s Chief Executive Officer, said that SureBet247 is clearly one of the major players in the Nigerian gambling market. “With BtoBet registering growth on all market fronts, we are pleased to note that this partnership further cements our leadership position in Africa. It is based on these results that we continue to build our strategy to create an unparalleled sports betting experience with visionary operators.”

“The management team at SureBet247 were quick to recognize the quality and excellence of the Neuron platforms to deliver a true player-centric and holistic omni-channel betting experience, that will further help their strategy in bolstering their market leader status in Nigeria.”

Under the terms of the deal SureBet247 will be gaining access to BtoBet’s Neuron scalable technology, taking advantage of the flexibility and adaptability of the platform to create a unique front-end interface in order to create brand unicity whilst providing their target players with an augmented user experience.

BtoBet has a wide presence in the regulated African iGaming industry, with the advanced Neuron at the core of betting operations in 25 countries on the continent.

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Africa

Paris Saint-Germain Partners with 22BET

Niji Narayan

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Paris Saint-Germain Partners with 22BET
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French professional football club Paris Saint-Germain has entered into a partnership with 22BET, one of the online betting leaders in Africa.

The betting platform will benefit from one of the world’s biggest sports club’s ever-increasing popularity in Africa, as well as securing exclusive marketing rights for its users.

“We are delighted to welcome 22BET to the Paris Saint-Germain family, as the club’s first ever Official African Betting Partner. We believe that 22BET will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Africa. The unique appeal of the Paris Saint-Germain in the region makes it the perfect platform for 22BET to grow its brand. The partnership is a testament to the club’s long-term commitment to Africa,” Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said.

“We are thrilled to announce our partnership with one of the most premium and sought-after sport brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region. Like Paris Saint-Germain who works hard as a club to innovate to give the best experiences to its fans, we are providing the best gaming experience to our users. Our two organizations are in search of excellence and leadership in their field. So this partnership is a perfect match,” Olatunji Idowu, director of 22BET Africa, said.

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Africa

Bet9ja adds LiveG24’s games for the Nigerian market

George Miller

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Bet9ja adds LiveG24’s games for the Nigerian market
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LiveG24, the licensed live casino provider, has started a new partnership with Bet9ja, Nigeria’s leading bookmaker and among the most prominent and innovative brands in the entire nation.

With a vast online reach and a strong retail presence, Bet9ja have firmly established themselves as the most reliable, trustworthy and contemporary bookmaker in Nigeria, offering the number one sports, casino and virtual betting product in the country, both on and off line.

Bet9ja Co-founder and Chairman Kunle Soname commended “We are highly excited to announce this partnership with LiveG24, we are delighted to bring their exciting and innovative games onto our platform. Bet9ja are committed to providing the market-leading casino offering for our customers, the partnership with LiveG24’s coupled with the array of games in the catalogue enables us give Nigerian’s the best online casino experience in the country”

“We are thrilled to start working with Bet9ja in the Nigerian market. This is a new market for us and we are sure players will like the clear user interface of our live games and their reliability.” commented Angelo De Gobbi, LiveG24 chief operating officer.

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Africa

Pronet Gaming enters partnership with PrincessBet in Tanzania

George Miller

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Pronet Gaming enters partnership with PrincessBet in Tanzania
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Collaboration sees sportsbook operator launch new UI/UX

Next generation platform provider Pronet Gaming has teamed up with prominent African operator PrincessBet to revamp the operator’s sports betting platform.

With Pronet Gaming’s fully-customisable solution, the online sportsbook has launched a new, slick user interface in Tanzania and enhanced the player experience across its sports betting, live betting and virtual offering.

The deal further expands the supplier’s fast-growing market-share in Africa, after it has signed several deals with the region’s largest operators in the last 12 months, supporting both retail and online businesses.

Bobby Longhurst, Pronet Gaming CCO, said: “This collaboration with PrincessBet is a prime example of how our on-the-ground expertise, speed and flexibility enables our partners to become frontrunners in their target markets.

“We’re looking forward to working closely with their team to deliver an industry-leading experience at this critical time for Africa’s online sector as mobile betting takes centre stage.”

PrincessBet CEO, Hakan Akdemir, added: “Partnering with Pronet Gaming has been transformational for our sportsbook platform and puts us in an even stronger position to cement our status in Tanzania as the go-to operator for online sports betting.

“The deployment process has been seamless from start to finish and marks an exciting time for our company as we look to accelerate growth on mobile and convert more and more players to the online experience.”

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