French professional football club Paris Saint-Germain has entered into a partnership with 22BET, one of the online betting leaders in Africa.

The betting platform will benefit from one of the world’s biggest sports club’s ever-increasing popularity in Africa, as well as securing exclusive marketing rights for its users.

“We are delighted to welcome 22BET to the Paris Saint-Germain family, as the club’s first ever Official African Betting Partner. We believe that 22BET will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Africa. The unique appeal of the Paris Saint-Germain in the region makes it the perfect platform for 22BET to grow its brand. The partnership is a testament to the club’s long-term commitment to Africa,” Marc Armstrong, Chief Partnerships Officer of Paris Saint-Germain, said.

“We are thrilled to announce our partnership with one of the most premium and sought-after sport brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region. Like Paris Saint-Germain who works hard as a club to innovate to give the best experiences to its fans, we are providing the best gaming experience to our users. Our two organizations are in search of excellence and leadership in their field. So this partnership is a perfect match,” Olatunji Idowu, director of 22BET Africa, said.

LiveG24, the licensed live casino provider, has started a new partnership with Bet9ja, Nigeria’s leading bookmaker and among the most prominent and innovative brands in the entire nation.

With a vast online reach and a strong retail presence, Bet9ja have firmly established themselves as the most reliable, trustworthy and contemporary bookmaker in Nigeria, offering the number one sports, casino and virtual betting product in the country, both on and off line.

Bet9ja Co-founder and Chairman Kunle Soname commended “We are highly excited to announce this partnership with LiveG24, we are delighted to bring their exciting and innovative games onto our platform. Bet9ja are committed to providing the market-leading casino offering for our customers, the partnership with LiveG24’s coupled with the array of games in the catalogue enables us give Nigerian’s the best online casino experience in the country”

“We are thrilled to start working with Bet9ja in the Nigerian market. This is a new market for us and we are sure players will like the clear user interface of our live games and their reliability.” commented Angelo De Gobbi, LiveG24 chief operating officer.

Collaboration sees sportsbook operator launch new UI/UX

Next generation platform provider Pronet Gaming has teamed up with prominent African operator PrincessBet to revamp the operator’s sports betting platform.

With Pronet Gaming’s fully-customisable solution, the online sportsbook has launched a new, slick user interface in Tanzania and enhanced the player experience across its sports betting, live betting and virtual offering.

The deal further expands the supplier’s fast-growing market-share in Africa, after it has signed several deals with the region’s largest operators in the last 12 months, supporting both retail and online businesses.

Bobby Longhurst, Pronet Gaming CCO, said: “This collaboration with PrincessBet is a prime example of how our on-the-ground expertise, speed and flexibility enables our partners to become frontrunners in their target markets.

“We’re looking forward to working closely with their team to deliver an industry-leading experience at this critical time for Africa’s online sector as mobile betting takes centre stage.”

PrincessBet CEO, Hakan Akdemir, added: “Partnering with Pronet Gaming has been transformational for our sportsbook platform and puts us in an even stronger position to cement our status in Tanzania as the go-to operator for online sports betting.

“The deployment process has been seamless from start to finish and marks an exciting time for our company as we look to accelerate growth on mobile and convert more and more players to the online experience.”