Gamingtec participated in iGB Lisbon Affiliate Conference

On 16–19 October, Gamingtec marketers visited the iGB Affiliate conference in Lisbon, Portugal. The event brought together iGaming suppliers, operators, and affiliates from Portugal and other European countries.

Gamingtec is an independent software platform provider that offers solutions to B2B clients. Looking for new markets and collaborations, the marketing team presented various services, such as full turnkey solutions, casino suites, and sportsbooks. They also met potential partners interested in the company’s products and services.

‘Our company is applying for a first operator licence and it is important for us to understand what types of marketing pricing models are working better [sic] in the country’, said Olga Stoyan, Chief Marketing Officer of the company.

Olga Stoyan highlighted the necessity to learn in detail, Portuguese licence websites, promo materials, and payment systems. Local operators focus on cooperation with affiliates on a revenue-share basis, because these programmes target long-term stable relationships. Suppliers of iGaming develop mobile applications for AppStore and Google Play, taking into consideration the constantly rising number of players that use mobile devices.

Gamingtec delivers the necessary software to partners so they can achieve the good results by cooperating with the partners’ affiliates. The company provides a CPI model that integrates easily into game applications.

‘The iGB Affiliate conference held at Feira Internacional de Lisboa was great. Our team enjoyed meeting potential partners and colleagues in the IT industry. We especially appreciated the speaker sessions and the exhibition’, added Olga.

Among the most demanded topics on the panel discussions were legislative challenges faced by affiliates, trustable online solutions for the iGaming industry, the regulatory systems of different countries, and the most promising markets.