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Greentube granted G4 certification

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Greentube extends Spanish footprint with Goldenpark.es partnership
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Supplier marks Responsible Gambling Week with key accreditation

Greentube, the NOVOMATIC Interactive division, has marked Responsible Gambling Week by becoming the first Austrian supplier to receive Global Gambling Guidance Group (G4) certification, the world’s strictest international player protection standard.

The G4 award, which covers all business verticals of a gaming company, underscores Greentube’s commitment to responsible gambling and the effectiveness of its player protection measures. The certification extends across the NOVOMATIC group, recognising achievements as both an operator and supplier of terrestrial slot arcades and casinos, sports betting, as well as online gaming and technology development.

Greentube’s responsible gambling measures were tested against nearly 100 criteria by independent auditors, who analysed in-house guidelines and codes of conduct, staff training on addiction prevention, age identification and youth protection. The supplier was also tested on the information available to customers on the risks of gaming, self-limitation tools and self-blocking options as part of the voluntary process.

Its parent company, NOVOMATIC, is the only gaming technology group worldwide to have successfully undergone G4’s strict analysis on such a scale and across multiple business segments, with a total of ten top-performing subsidiaries in Austria, Germany, the UK and the Netherlands achieving the accreditation. According to G4, the vast majority of Group revenue and its 30,000 employees will be certified in the coming year as auditing of the remaining companies progresses.

Barbara Zemann, Corporate Responsibility & Sustainability Manager at Greentube, said: “Receiving G4 certification is a monumental achievement for Greentube and the wider NOVOMATIC Group. It recognises our dedication to ensuring that player protection runs through the core of the business and that our gaming technology adheres to the highest responsible gambling standards.

“We are very proud that we have adopted the ‘responsible entertainment first’ mindset effectively at every level and been independently endorsed accordingly. The accreditation sends a clear message that we are committed to not only the continuous improvement of our games and products but to help players enjoy them safely.”

The G4 certificate must be renewed annually by means of a re-certification process, with standards regularly updated to reflect the latest scientific findings.

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How has 3 Oaks Gaming’s Flip to Win promotional tool set the market alight

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How has 3 Oaks Gaming’s Flip to Win promotional tool set the market alight
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In 2023, 3 Oaks Gaming enjoyed a breakthrough year, with its powerful portfolio of slots and promotional tools resonating with players worldwide. With 2024 still in its infancy, 3 Oaks’ Flip to Win tool has proven to be one of its most successful released, with impressive stats showcased across a number of facets. We caught up with 3 Oaks Gaming’s Promo Marketing Lead, Maria Osyka, about how the tool has put the distributor on the map.

 

Promotional tools still have a hugely important place within the market. Much like a new slot game, a successful promo tool needs to be unique and stand out in a saturated environment. Numerous tools will keep being churned out with no outstanding differentiator, and this is what makes Flip to Win so distinctive – an emblem of how a tool can entice players by keeping it relevant and fast-paced.

How Flip to Win works

Flip to Win is a proprietary in-game bonus engine, guaranteeing randomly generated prizes to reward players throughout a gaming session.

A trio of cycles takes players on a rapid adventure, returning to the main game after the initial flip, repeating the sequence twice more, with the ability to enhance player retention and acquisition. This provides the ultimate gaming experience. Since being introduced to the market, the tool itself has gone from strength to strength, enjoying spectacular results since launch.

Positive results across multiple indicators

Within two hours of the campaign going live, the Average Bets and Average Rounds indicators of the promo winners showed an increase of 127% and 143% respectively.

When we compare a player’s session to the following week,   with the same number of hours by the Average Rounds indicator, we can conclude that participation in the Flip to Win campaign has a positive effect on the length of the spin session, exhibiting a 45% increase.

With the Flip to Win tool to the fore, the average session duration indicator shows that the length of time participants play for is extended by approximately 25%, ensuring that retention dramatically increases.

Thanks to these results, the effect of the Flip to Win promo tool has reached its goal in terms of retention, extension of sessions, and bets placed.

It has shown that it primarily affects important KPI indicators as short, three-hour campaigns can influence these parameters, which means a win-win situation for both the operator and us at 3 Oaks Gaming.

The quality and unique nature of promotional tools has never been more important!

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From Concept to Casino: How AI is Streamlining Game Development and Enhancing Player Interaction

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From Concept to Casino: How AI is Streamlining Game Development and Enhancing Player Interaction
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Kevin Corti, Head of Game Design, RAW iGaming.

From its incorporation in early 2021 the casino game provider, RAW iGaming, has sought to think and act differently in a sector that many are increasingly considering to be all too often inhibited by risk aversion and cloning. With its motto of ‘Stand Out or Stand Down’ it is with no surprise that RAW has committed itself to applying AI to all parts of its business and, most importantly, to its product development.

 

But exactly what benefits can AI bring to casino game providers, and how specifically can it be applied?

Like many of our peers in this industry, our teams at RAW attempt to absorb as many AI articles as we can and to experiment with as many AI tools and technologies as possible, driven by the desire to make a better, more successful gaming experience for players.

Every evening we go home feeling like relative experts in AI only to come back the next morning to feel like complete novices all over again. Such is the pace of developments in Artificial Intelligence right now.

Does that sound familiar? If it feels to you like new AI companies, software and services appear in your LinkedIn feeds by the hour, or by the minute, then you’re not alone, and you are likely wondering where to even start with bringing AI into your business.

At RAW, we have broken this down into two distinct areas:

  • The production pipeline; the processes that go into creating new casino games.
  • The product offering; our vision for enhanced player experiences.

 

1 – The production pipeline.

This is how a game provider goes about organising and empowering its teams to conceive, design and develop new online gaming products. This very likely represents the lowest hanging ‘AI fruit’ for most organisations. In fact, we would argue that studios should consider it to be the bare minimum required to remain competitive. Simply adopting a few of the vast array of AI tools and technologies likely moves the needle – if there is a hypothetical ‘average’ artist, animator, mathematician, developer, designer, or product manager, then AI can quickly make them ‘above average’. But on the flipside, not doing this will very soon mean that they become ‘below average’, and in an industry as competitive as ours, that’s a place you and your business cannot afford to occupy.

 

So, where can AI play a part in your studio?

Firstly, colleagues should understand that the goal of utilising AI in the game production pipeline is to augment and supercharge our teams, not to replace them. It’s natural, in this nascent stage of AI adoption, that colleagues in some roles (art being an obvious example) may view tools such as Midjourney and DALL-E as a threat to their employment. At RAW we see it as a way to help our artists to concept, to experiment, to explore multiple avenues to automate rote tasks, and as a tool to communicate what’s in their minds to fellow team members, stakeholders and customers.

Consider this – when you’re working to select a theme for a game, why limit yourself to two or three options? Why not explore a dozen? Or a hundred? Especially now that the effort involved does not increase. And then, when you’ve settled on the overarching theme, why not quickly visualise a multitude of styles to execute it in? This alone should unquestionably lead to an explosion of fantastic-looking and attention-grabbing games in the not-too-distant future.

How many times do people in product roles and who lack artistic training struggle to accurately convey the vision they have in their heads? How much time and money has been sunk into digital products only for the product owner to apologetically utter, ‘That’s not really what I had in mind.’ Now, they too can generate visuals to be able to better communicate what they want, saving time and money (and reducing conflict).

The procedural generation of art assets (e.g. symbols) offers potential efficiencies but is, perhaps, more suited to F2P casual games developers which have to produce vast libraries of purchasable or collectable items. That said, casino games providers can potentially apply it to the creation of families of Royals or UI elements, for example. That approach could be particularly useful if you have clear house/product styles that can be fed into whatever tools you are using.

Developers are increasingly benefiting from using AI-driven code assistants These advanced tools transform the way developers work, accelerating code creation and ensuring precision, while also providing more room for innovative problem-solving. Take Amazon CodeWhisper in Visual Studio Code as an example: developers simply jot down a comment detailing the desired code, and it will promptly recommend a comprehensive code snippet that they can modify as required. As they begin to draft or tweak the code, the assistant consistently offers suggestions to bridge any gaps. But that’s just the tip of the iceberg. These assistants serve as proactive sentinels, identifying mistakes early on, thus reducing time spent on debugging. Moreover, AI code assistants enhance the calibre of a developer’s code, providing expert insights to craft efficient, sustainable, and secure scripts. They’re also invaluable for delving into unfamiliar programming languages. Implementing these tools optimizes every facet of the development process, regardless of your project’s nature. It’s no surprise that numerous leading development groups have already adopted many of the available solutions.

Moving away from art and programming, when it comes to using tools such as ChatGPT to generate or improve text content, with only a little guidance, staff will quickly reap productivity and empowerment rewards. It can be used to help draft, craft, or refine content for multiple purposes such as game rules, game specifications, pitch presentations, game content, game sheets, web and other product copy.

And then consider the potential for AI-driven character animations, spoken dialogue and text translations, and the production of audio effects and music. There’s likely no part of the game production process that is likely to remain untouched by AI.

It’s not all AI-gravy, however.

As providers of games in a regulated industry, studios are naturally going to be restricted somewhat in some respects with regard to how heavily they can leverage AI. The wider games industry is far less subject to regulation; they do not certify games that then cannot be changed (without incurring expensive re-certification). We do, however, and that means we are at a disadvantage when it comes to benefiting from applying AI in such areas as dynamic difficulty adjustments, optimised game economics, or on-the-fly procedural content creation. We cannot really leverage multivariate testing of art, logos, UI or text in games, especially the underlying math models and feature functionality. Changes equal re-certification which equals cost.

As B2B game providers, we naturally have limited awareness of the players. They’re just a unique ID in a database and we have no means to communicate with them, so in-game personalisation and adaptive gameplay opportunities are currently limited or not permitted. Or, rather, to explore these avenues would rely on close technical and commercial cooperation with casino and aggregator partners.

AI will, nonetheless, be of significant benefit to the wider industry overall with regards to key activities such as the analysis of player behaviours, fraud detection, and early detection of problem gambling behaviours. Customer support response times (and likely the quality of the experience) will rapidly improve. There are already studies in other industries that show that AI-driven first line support was demonstrably better for customers. AI offers clear potential for player/interest matching in skill-based games, and for effective personalised game recommendations. While somewhat divorced from B2B operations, these activities nonetheless promise to drive improved player NGR and lifetime value which is, of course, to the game providers’ and operators’ benefit.

 

2 – The Product Offering

The application for using AI directly in your product offering – to offer innovative new player experiences – is likely more challenging to an organisation but is also invariably where game-changing (sorry!) business value will derive. Again, remember that when it comes to product pipeline applications of AI, this will very quickly no longer be a differentiator, but merely the minimum your organisation needs to do to stay competitive.

How each organisation might apply AI technologies to achieve this is down to them and their teams – and, no doubt, kept under wraps until it hits the market – but the overriding drivers should likely be; ‘How can adding AI lead to a game that attracts broad attention, and acquires new players who both engage heavily and keep coming back for more?’

At RAW we have several initiatives underway, most of which we can’t yet divulge, but one we are able to talk about is our new interactive character engine, VIBE (which stands for ‘Virtual Intelligent Behaviour Engine’). It’s not uncommon for slots games to have character-based themes, but until now these characters have tended to be limited to mere animated eye candy; people, animals or creatures that hover next to the reels and which might utter a few, short dialogues when the player gets a win. We felt that was an approach that hasn’t improved for decades and decided it was ripe for an AI-based project.

With our Halloween 2023 game, Twisted Toy Tales™, we’ve introduced ‘Juggy’, an evil animatronic toy who is hell-bent on hunting down a group of teenagers who seek to uncover his existence. Rather poetically, given the topic of this article, it is Juggy’s errant AI that gives rise to his psychopathic tendencies. RAW VIBE™ enables us to create a character with a complex personality and a deep and compelling back story. The people who play this new game are going to experience character interactions like no other in our industry to date.

The challenges to using AI to enhance your products fall into two key camps: securing the necessary resources and ensuring regulatory adherence.

Firstly, with new AI companies, products and services dropping upon us like leaves in an autumn storm, identifying those that have potential business value is difficult. As will identifying which of these potential businesses will still be around in a year’s time. You’ll need to commit time and effort to the task of assessing them. Then you need to consider how ready those offerings are for your organisation right now.

Take, for example, an intelligent chatbot provided by a SaaS company that you might want to integrate into a customer-facing product. You need to consider important topics like network response times, message roundtrip completion rates, and service uptimes. Maybe it’s fine for the occasional ten-second delay or lost message, but maybe it isn’t? And how integral to your end customer experience is the service? Is it merely the icing on the cake, or would it be fundamental to generating revenue?

Secondly, regulatory topics remain a primary consideration. Consider that same chatbot example, above. Imagine what ‘advice’ it might give if left unchecked, oblivious to the nuances of responsible gambling.

It is likely that after a period of experimentation with externally hosted SaaS services, organisations will seek to bring the technology in-house. That will mean recruitment, training and investment in R&D, but it will also deliver the level of control that providers, our clients, and the players will ultimately demand. It will also lead to the creation of valuable proprietary tools and technologies that drive new revenue growth and which inflate business valuations. And at that point, game studios will have reaped tremendous rewards.

Will it be easy and straight-forward? Unlikely. But as we constantly ask ourselves at RAW, how long can ‘the same old same old’ be the industry norm?

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What makes Turbo Games’ provably fair games so special?

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What makes Turbo Games’ provably fair games so special?
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A partnership between game developer Turbo Games and iGaming solution provider and aggregator Slotegrator began in November 2022 via the APIgrator game integration solution. Since then, the collaboration has been developing successfully — and now it’s time to analyze what made it successful.

Turbo Games has noticed how the new technologies spreading throughout the industry can work for the good of brand transparency and player loyalty: “We can already see how blockchain technology has made it possible to make betting checks more accessible to players. All you need is a blockchain-hash and a decoder service. We think we will continue to move in this direction. Many traditional online casinos do not offer the possibility to check the bet. Sooner or later we all have to come to this. Perhaps the development of artificial intelligence will help here, because we are already seeing its involvement in all spheres of human life.”

Turbo Games specializes in provably fair games. Provable fairness is a concept where players can verify their wins or losses using blockchain technology — the outcome of the game is dictated by a smart contract and is absolutely random, barring the possibility of any human involvement. Using cryptographic hashing algorithms, the gambling site and the player’s device both generate seeds (random strings of numbers). Players receive a key that allows them to check the results; if the results are the same as the game round they witnessed, it proves that there was no foul play.

According to statistics from Turbo Games, the audience for provably fair games is mostly between 18 and 25 years old. However, there are also players aged 35-40 who prefer traditional games but would like to try something new, and have turned their attention to provably fair games.

There are good odds that the technology of provably fair games will become more popular, if not even commonplace, because it gives players a feeling of transparency and proves that the business is trustworthy without the need to search through dozens of reviews. Whereas many innovations in iGaming simply add entertainment, provable fairness addresses security concerns and reassures players that they’re not being exploited, which is invaluable.

Provably fair games are beneficial for both players and online casinos. Vadim Potapenko, Head of Sales at Turbo Games, comments: “It often happens that the users are not satisfied with the result, because gambling is not only about big wins, but also possible losses. By allowing them to check the fairness of a bet, we make life easier for platforms and players. Of course, this allows us to communicate with partners and users that we work honestly and that’s why they should trust our games.”

Ayvar Gabidullin, Business Development Manager at Slotegrator, adds that “this type of game is now becoming more and more popular and has great potential for both players and game providers in the future. On the part of the player, the advantage is that the player can always be sure that his game is fair and he can independently check any of his bets. And for the game provider, this also simplifies the process of implementing casino games, since now it will not be necessary to obtain the appropriate certificates from independent laboratories before launching new games, they can immediately enter the market with these games and where anyone can check the result and make sure that that there is no cheating with players. Many game providers are starting to look towards this type of game. And as far as I see, many operators are starting to think about adding these games.”

What do players in 2023 need? The iGaming industry is all about reputation and trust. Players have a huge number of platforms to choose from, making them pickier and pickier. There’s an abundance of forums where players leave reviews, so if players view a brand as untrustworthy, there are plenty of places they can share their opinion. Provable fairness not only stops that from happening, it provides evidence to the contrary, giving players something else to talk about.

Slotegrator also recommends investing time and effort into localization and creating an effective and detailed marketing strategy — before trying provably fair technology players need to get to the platform, and there is no acquisition without marketing.

 

 ABOUT SLOTEGRATOR

Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.

The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.

The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.

Slotegrator also provides consulting services in gambling license acquisition and business incorporation.

More information: https://slotegrator.pro/

 

ABOUT TURBO GAMES

Turbo Games — a provably fair games provider that belongs to Turbo Stars company — has an ambitious goal to establish widespread recognition throughout the iGaming world. Even though it is young, the company consists of professionals who have been working on the brand for over five years and are even planning to introduce a new brand for a wider audience soon.

Turbo Games also works in Europe, India, and South Africa, where the company sees the most potential and expects the same “hype” as in Brazil.

The portfolio of Turbo Games consists of 21 titles, including well-known games like Mines, Crash X, DoubleRoll, Hi-Lo, and Plinko. The studio releases a game every month. However, not all games are developed from scratch. Wicket Blast and Spin Strike, the last two releases, are based on cricket and the Indian Premier League. Crash X remains the most popular fast game in the Turbo Games portfolio, and the studio reports that crash games enjoy stable levels of popularity. Overall, the main focus of the brand is provably fair games.

More information: https://turbogames.io/

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