Online casino game supplier Hacksaw Gaming is pleased to announce a content agreement with NetBet Italy.

The deal sees a selection of Hacksaw Gaming’s portfolio integrated with the operator. NetBet Italy players can now enjoy fan-favorite slot titles like Wanted Dead or a Wild, Hand of Anubis, Gladiator Legends, and Tosh Video Club, in addition to Dare2Win games Mines, Coins, and Boxes.

More games powered by the provider are expected to be rolled out in due course as both parties aim to build on the partnership.

NetBet Italy becomes Hacksaw Gaming’s eleventh casino partner in the Italian market with today’s news, after the studio received full regulatory approval earlier this year.

Marcus Cordes, Hacksaw Gaming CEO, said: “This significant announcement demonstrates our commitment to expanding our business across regulated markets, and in particular in Italy, which continues to grow at lightspeed.

“Furthermore, we’re constantly looking to team up with industry players of the highest pedigree. Netbet.IT is yet another household name that needs no introduction – an operator that shares our passion for excellence and delivering market-leading products and services.”

“We are thrilled to join forces with Hacksaw,” said Claudia Georgevici, NetBet Italy’s PR Manager. “Their commitment to excellence and their portfolio of exciting games perfectly aligns with our goal of providing our players with the best entertainment environment.”

Playsense adds to its executive team with strategic international hire

Playsense, the premier creative agency for the global gaming industry, has appointed Patty Toledo as its new Chief Partnerships Officer. Patty brings a wealth of international experience, a diverse career background and a passion for the gaming industry that will undoubtedly propel Playsense to new heights.

In her new role, Toledo will be the architect of Playsense’s collaborative vision. This role blends the art of business development, the finesse of strategic partnerships and the heart of people management to craft a symphony of creativity. She will be responsible for forging imaginative connections, guiding the agency’s growth strategy and inspiring a team of diverse talents to push the boundaries of innovation, ensuring Playsense remains a beacon of artistic excellence in an ever-evolving creative landscape.

Toledo’s appointment reflects Playsense’s commitment to fostering top talent and innovation ensuring that Playsense remains at the forefront of creative marketing solutions for the gaming industry.

Playsense has solidified its reputation as an industry leader by collaborating with gaming giants such as Riot Games, Nacon, Wargaming and more. These partnerships have yielded remarkable results, setting a benchmark for innovation and creativity in the gaming marketing landscape. As it continues to push boundaries and explore new horizons, it is excited to announce that even more thrilling projects are currently in development. Playsense remains committed to delivering ground-breaking marketing campaigns that captivate audiences and leave an indelible mark on the gaming world.

Toledo first joined the Playsense family in February of 2023 following seven months of invaluable consultancy with the company. Originally hailing from Brazil and now based in Ireland, Toledo’s remarkable career has taken her across continents and industries, demonstrating her adaptability and global perspective.

With a career that began in the music industry, Toledo has had the privilege of connecting with acclaimed artists such as Iron Maiden, Metallica and Bon Jovi before transitioning her expertise into the broader entertainment sector where she has thrived for over 30 years. Her journey led her to discover her true calling in the gaming industry, where she has made an indelible mark.

Previously working in renowned companies including Yahaha Studios and Steel Media, her tireless dedication extends beyond her professional responsibilities as she actively supports and champions the gaming community. Toledo is an Ambassador for Women in Games and a thought leader in the industry, advocating for a more humane and inclusive environment.

World Cup Star Mack Hansen and Wales and Lions Legend Sam Warburton Feature in New Roblox Metaverse Game

To support the launch of the Canterbury Speed Infinite Elite boot purple colourway, the rugby heritage brand has worked with metaverse/gaming developers Dubit to partner with the massively popular Ultimate Easy Obby on the Roblox platform. Players can take on a Canterbury-themed obstacle course and win a free pair of Speed Infinite Elite purple boots for their avatar.

• Canterbury NZ launches new in-game experience in collaboration with Ultimate Easy Obby
• Canterbury’s new Speed Infinite Elite boot will be given away as part of the experience as free UCG
• Ireland’s World Cup ace Mack Hansen stars in the game

Launching today (October 2), the integration will last for one month, giving fans the opportunity to participate in the game and meet their rugby heroes along the way.

The gameplay will consist of five unique stages, each inspired by Canterbury, rugby and its hero ambassadors. Canterbury ambassadors Mack Hansen, Ellie Kildunne, Sam Warburton, Jodie Ounsley, Adam Radwan and Maeve Og O’Leary will all feature in the unique new prospect and provide players with in-game boosts to help them along their way.

The first 15,000 players who successfully complete all five stages will be rewarded with a special UGC version of the Speed Infinite Elite shoes that their avatar can wear in other games across the Roblox metaverse platform.

“This is an exciting launch for everyone at Canterbury, being the first time we have activated within the metaverse gaming space,” the Global Senior Vice-President for Canterbury NZ, Luke Doddrell, said. “The Speed Infinite Elite boot has proven to be one of our most popular boot launches ever, changing perceptions of Canterbury within the rugby boot category. This partnership will bring even more awareness to the boot, through an avenue we haven’t previously explored.

“At Canterbury, we are trying to push the boundaries while showcasing out fantastic ambassadors and the gameplay activation within the Ultimate Easy Obby Roblox game here ticks those boxes. Mack has been electric so far for Ireland and, who knows, we might find a pair of Canterbury Speed Infinite Elites gracing the turf of the world’s showpiece final.”