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NSoft Global Expansion

George Miller

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NSoft Global Expansion
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NSoft made international growth one of its investment priorities for 2019 and the global expansion plan is smoothly reaching its targets on the world’s largest markets.
The company’s presence has steadily increased in accordance with the action plan and now, besides the HQ in Mostar and Maglaj office, NSoft has offices in Croatia, SAR, Costa Rica, and Singapore.

NSoft’s CEO, Igor Krezic commenting on the company’s strategic plan says: ‘’ NSoft has begun building successful teams outside its comfort zone in its core region. This ambitious global expansion plan is fueled by the industry’s recognition and awards that are following NSoft’s product innovations. When you think about the betting industry opportunities globally, there’s a massive market out there, a huge number of businesses that you can potentially reach out to.”

The core betting markets are “not tapped, but they’re definitely a little more saturated,” said Krezic: ‘’The company added a new sales force in 2019 that will be in charge of the emerging markets as well. The entire NSoft’s business team has grown exponentially, even over 200%’’, he noted.

Such overseas business development could not be realized merely by the efforts from a single HQ point. The significant manpower had to be hired, the one that can interact with foreign customers, participate in overseas exhibitions and conferences, and even build reliable acquaintances for cultivating sales channels, with the managers themselves traveling overseas.

NSoft’s HQ team has created different internal procedures, tools, and regulatory adherence principles in order to support the teams in NSoft branch offices.

Krezic noted that: “NSoft’s sales playbook for international expansion in future years includes investing in localization, like translating the platform into local languages, offering regionally specific payment methods and letting operators offer products in multiple currencies, as well as market regulatory adherence. The company also hires in the target countries — particularly business development staff.’’

In order to share its know-how, NSoft has, for example, organized conferences and events in Bosnia and Herzegovina. NSoft Days were an excellent opportunity for the existing clients to get familiar with novelties and upgrades of the company’s product portfolio. Aligning sales and marketing forces has led to increased customer care and more sensitivity to customer expectations.

Two years ago, NSoft’s data provisioning requirements have grown tremendously thus the entire full-fledged NSoft Data Service team has been introduced to the everyday operations and is on the client’s disposal. Having a single source of truth in the global market is now mandatory. The NDS team is currently operating a Data warehouse (DWH) capable of nearly real-time processing and ingesting millions of data points per second which then feed into NSoft’s analytics layer.

One of the ways through which data analytics provides value is by improving the existing product portfolio wherever possible. By providing services of statistical analysis, testing product logic, identifying malicious player behavior as well as positive player feedback, the NDS team aims to implement their findings and insights into bettering each of NSoft’s products.

Commenting on NSoft’s next stage of growth Krezic says: “ We change entertainment, security and health with technology. With global internet growth, this NSoft strategy of the global-local approach has become a viable option. NSoft has a model that is working consistently finding ways to tap into growing trends and keeping its ownership position in the betting industry’s innovations.”

Industry News

Codere SA Launches New Italian Gaming Machines Distribution Unit “Codwin”

Niji Narayan

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Codere SA Launches New Italian Gaming Machines Distribution Unit “Codwin”
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Spanish gaming company Codere SA has created a new Italian gaming machines distribution unit “Codwin” by merging its subsidiaries FG Slot and Gap Games Italia.

Codere is the majority shareholder in the two existing businesses and won approval from investors to merge the units at a shareholder meeting in April.

Andrea Rigodanzo, former MD of FG Slot, will head up the new company, which Codere hopes will offer savings on operational costs.

Rigodanzo said: “It is an extremely difficult time for the legal gaming sector, in particular for operators of gaming machines. As a result, we have decided to join forces to face the challenges the market is presenting to us. The Covid-19 pandemic arrived in an already difficult context of increased taxation and regulations that put a strain on the sector…

“With Codwin we intend to offer a model of management integration and efficiency that will also represent an incubator for other companies that want to continue operating according to the usual standards of reliability and legality and who have a long-term project to share with us. We are able to support companies that are currently experiencing difficulties and to implement a shared strategy that allows them to face the future with optimism and competence.”

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Industry News

Net Gaming in Preparations to Enter Dutch Market

Niji Narayan

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Net Gaming in Preparations to Enter Dutch Market
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Gaming solutions provider Net Gaming has begun preparations for the regulation of online gambling in the Netherlands, with a view to entering the market as early as possible.

The Dutch parliament had a final saying regarding the secondary legislation related to the Remote Gambling Act. The implementation of the Act will end the long overdue wait for a modern gaming legislation in the Netherlands. The new law is expected to enter into force in Q1 of 2021, which is also when license applications will be accepted for operators.

Net Gaming has chosen to take swift measures to be in the best position to capitalise on the Dutch market at the earliest possible time. The measures include adjustments to the product offering to be compliant on the Dutch market until the new law is entered into force.

The implementation of the Remote Gambling Act in the Netherlands is a step forward for the Dutch market and consumers, as well as a positive development towards locally regulated revenues for Net Gaming.

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Compliance Updates

Pariplay Receives ISO/IEC 27001 Certification for Information Security Management

Niji Narayan

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Pariplay Receives ISO/IEC 27001 Certification for Information Security Management
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Online casino games provider Pariplay Ltd has received ISO/IEC 27001 certification for its Information Security Management System (ISMS). ISO/IEC 27001 is an information security standard published by the International Organisation for Standardisation (ISO) and the International Electrotechnical Commission (IEC).

This latest company milestone will enable Pariplay to continue their global expansion into regulated markets and to provide their extensive portfolio of engaging games to more operators. One such region where Pariplay will be making its debut is in Switzerland, a highly lucrative and prestigious market that uses the ISO certification as their regulation benchmark.

Establishing partnerships with a new base of operators in Switzerland will allow Pariplay to provide access to a repertoire of over 100 inhouse developed casino games, including its latest Spin N’Hit and Stallion Fortunes, as well as extremely popular titles like Wolf Riches and Dragons of the North.

“This accreditation acknowledges our unwavering commitment to compliance and security across our global operations, while also allowing us to continue to expand our reach into newly regulated markets, including Switzerland. We’re very excited at the possibilities this presents as more players get to experience our thrilling games and cutting-edge services, furthering our 2020 strategy of branching out into newly regulated markets on a truly global scale,” Adrian Bailey, MD of Pariplay, said.

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