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NSoft Global Expansion

George Miller

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NSoft Global Expansion
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NSoft made international growth one of its investment priorities for 2019 and the global expansion plan is smoothly reaching its targets on the world’s largest markets.
The company’s presence has steadily increased in accordance with the action plan and now, besides the HQ in Mostar and Maglaj office, NSoft has offices in Croatia, SAR, Costa Rica, and Singapore.

NSoft’s CEO, Igor Krezic commenting on the company’s strategic plan says: ‘’ NSoft has begun building successful teams outside its comfort zone in its core region. This ambitious global expansion plan is fueled by the industry’s recognition and awards that are following NSoft’s product innovations. When you think about the betting industry opportunities globally, there’s a massive market out there, a huge number of businesses that you can potentially reach out to.”

The core betting markets are “not tapped, but they’re definitely a little more saturated,” said Krezic: ‘’The company added a new sales force in 2019 that will be in charge of the emerging markets as well. The entire NSoft’s business team has grown exponentially, even over 200%’’, he noted.

Such overseas business development could not be realized merely by the efforts from a single HQ point. The significant manpower had to be hired, the one that can interact with foreign customers, participate in overseas exhibitions and conferences, and even build reliable acquaintances for cultivating sales channels, with the managers themselves traveling overseas.

NSoft’s HQ team has created different internal procedures, tools, and regulatory adherence principles in order to support the teams in NSoft branch offices.

Krezic noted that: “NSoft’s sales playbook for international expansion in future years includes investing in localization, like translating the platform into local languages, offering regionally specific payment methods and letting operators offer products in multiple currencies, as well as market regulatory adherence. The company also hires in the target countries — particularly business development staff.’’

In order to share its know-how, NSoft has, for example, organized conferences and events in Bosnia and Herzegovina. NSoft Days were an excellent opportunity for the existing clients to get familiar with novelties and upgrades of the company’s product portfolio. Aligning sales and marketing forces has led to increased customer care and more sensitivity to customer expectations.

Two years ago, NSoft’s data provisioning requirements have grown tremendously thus the entire full-fledged NSoft Data Service team has been introduced to the everyday operations and is on the client’s disposal. Having a single source of truth in the global market is now mandatory. The NDS team is currently operating a Data warehouse (DWH) capable of nearly real-time processing and ingesting millions of data points per second which then feed into NSoft’s analytics layer.

One of the ways through which data analytics provides value is by improving the existing product portfolio wherever possible. By providing services of statistical analysis, testing product logic, identifying malicious player behavior as well as positive player feedback, the NDS team aims to implement their findings and insights into bettering each of NSoft’s products.

Commenting on NSoft’s next stage of growth Krezic says: “ We change entertainment, security and health with technology. With global internet growth, this NSoft strategy of the global-local approach has become a viable option. NSoft has a model that is working consistently finding ways to tap into growing trends and keeping its ownership position in the betting industry’s innovations.”

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1X2 Network Integrates its Slots and Table Games with L&L Europe

Niji Narayan

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1X2 Network Integrates its Slots and Table Games with L&L Europe
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1X2 Network has integrated its fun and thrilling slots and table games with L&L Europe and its popular online casino brands.

Players at sites such as All British Casino, Fun Casino, Yako Casino, Hyper Casino and Race Casino will now be able to access chart-topping titles from the developer’s 1X2gaming and Iron Dog Studio subsidiaries.

“We are delighted to see slots and table games from 1X2gaming and Iron Dog Studio land in game lobbies across L&L Europe’s incredible brands including its latest casino offering, Race Casino. Our games have been designed to deliver the most entertaining experience to players while also giving them the chance to win big. Each of our games has something different to offer, starting with the Book of Undead and its horror theme,” Kevin Reid, Chief Commercial Officer at 1X2 Network, said.

“We believe our games will prove to be hugely popular with players across L&L Europe’s brands in markets such as the UK and Sweden and look forward to integrating additional titles under what will be a hugely successful partnership for both parties,” Kevin Reid added.

“We have been wanting to add 1X2 Network to our game portfolio for some time now, so it’s great to see the first in a series of games from 1X2gaming and Iron Dog Studio land in our lobbies for the first time. Its slots and table games are incredible fun to play and boast an impressive production value that our players will love. Of course, the chance to win big is also a huge part of the appeal and for this reason we believe 1X2 Network will become one of our most popular providers. In conjunction with the quality games, 1X2 Network provides players with a seamless, user friendly interface ensuring the games are accessible for all,” Jan Wienk, Marketing Manager at L&L Europe, said.

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Kindred to Acquire Blancas NV from Rank Group

Niji Narayan

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Kindred to Acquire Blancas NV from Rank Group
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Kindred has entered into an agreement to acquire Blankenberge Casino-Kursaal (Blancas) NV from The Rank Group.

Blancas NV is the license holder and operator of the Blankenberge casino, which is one of the nine land-based casinos operating in Belgium. The company is owned by The Rank Group since 1998.

The acquisition price is GBP 25 million on a cash free and debt free basis and will be settled in cash upon completion.

The acquisition demonstrates Kindred’s long-term commitment towards the Belgian market and gives Kindred direct access to one of the nine casino licenses, which allows Kindred to continue to offer a broad offering to its Belgian customers. Blancas NV will be operated as a separate entity within the Kindred Group under the leadership of the current management team led by Dominique De Wilde.

The acquisition is subject to customary regulatory approvals and is expected to be completed in Q4 2020.

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WorldMatch Partners with Versailles Casino

Niji Narayan

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WorldMatch Partners with Versailles Casino
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Online gaming expert WorldMatch has entered into a partnership with the Versailles Casino. As per the deal, WorldMatch will provide content to the extensive network of operators that can access the Versailles platform in the regulated Belgian market.

“We are very pleased to have them as partners and we strongly believe that they will create added value for our company and strengthen our presence in European regulated markets,” Andrea Boratto, Chief Executive of WorldMatch, said.

“We are very excited to be able to be present in the market that the internet represents and we have done it in the best possible way with a partner of choice which promises a fruitful and successful partnership,” Versailles Casino management said.

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