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FashionTV Gaming Group continues industry shakeup, unveiling innovative ‘brand to business’ model at ICE London 2020

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Kiron launches FashionTV Nations League in partnership with FashionTV Gaming Group
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Following a very successful 2019, FashionTV Gaming Group, backed by the giant TV network and mega brand, FashionTV, gears up to wow the crowds at ICE London, the industry’s premier Gaming event, for the very first time.

Bringing the full force of the FashionTV experience, the Group will unveil its innovative ‘Brand to Business’ model to the industry at ICE London, with a full schedule of activities and branded events designed to highlight the FashionTV brand, and its 22 years of broadcasting excellence.

Following an incredible year of innovative partnerships, some of the world’s iGaming leaders are already set to build their own FashionTV-branded offerings and now FashionTV Gaming Group will exclusively enable a select group of new partners to develop and launch their own FashionTV-branded games, websites, online operations, and even land-based casino lounges – all backed by the power of the FashionTV brand!

Not only will these elite partners benefit from the association with an international super-brand, and the two billion viewers that follow it, but they’ll become part of the exclusive-“ FashionTV Gaming World “– a unique ecosystem that will be unveiled for the very first time at ICE London.

Shai Kaplun, COO at FashionTV Gaming Group, commented: “It’s all about taking the power of this globally renowned brand and making it your own. Being part of the FashionTV ecosystem gives our partners access to over two decades of unique content, as well as the opportunity to be promoted across the huge FashionTV network, at no additional cost. Imagine being recognised by billions around the world from day one – it really is a new level of branded gaming, and it all comes with dramatically reduced product and marketing investment.”

FashionTV is a style icon and a global brand phenomenon, revered around the world for its glamorous broadcasts, international fashion shows and coveted branded goods. FashionTV Gaming Group is the sole licensor for the FashionTV brand in iGaming, providing online gaming operators, and software and games developers, the opportunity – and the assets – to create their own FashionTV-branded games, gaming verticals, websites and more.

FashionTV Gaming Group aims to bring the real world of FashionTV luxury and lifestyle to the virtual online gaming space. And this ethos is reflected across all its activities – from fashion shows and FashionTV models to branded giveaways and VIP FashionTV parties, partners and players experience a true taste of the FashionTV high life.

ICE London will see the Group go one step further, as it presents its innovative ‘brand to business’ model, alongside a series of extravagant activities. A spectacular daily ‘FashionTV Showtime’ happy hour will serve up branded drinks, round-the-clock fashion shows featuring the famous FashionTV models, plus live performances from FashionTV’s official singer, Ania J, and platinum-award-winning composer DJ Light Army.

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Industry News

Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024

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Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.

This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.

Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”

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ICE Barcelona to deliver razor-sharp focus on LatAm and evolving Brazilian Market

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January’s first edition of ICE Barcelona will feature a programme of content, discussions and C-suite networking curated specifically to meet the needs of the new regulated market in Brazil and the broader opportunities which exist in Latin America.

Living up to its reputation for being the business-to-business event which is at the forefront of industry developments across both regulation and emerging technologies ICE 2025 will feature a three day program which is dedicated to all aspects of the market in Brazil including regulation, compliance and the adoption of new technologies including the use of biometric recognition in relation to age verification and consumer protection.

Announcing the program and confirming ICE Barcelona’s role as the meeting place for international decision-makers and stakeholders, Clarion Gaming Managing Director Stuart Hunter said: “ICE was recently described in trade media as being the most important gaming event on the ‘planet’ and I believe that the show will live-up to that accolade when we welcome the world industry to our new Barcelona home in January.

“Some industry events place a strong emphasis on the past but for ICE our focus is unashamedly on the future. To this end we have been working closely with colleagues and stakeholders in Latin America to ensure that ICE is on the front foot bringing together the lawmakers, regulatory bodies, thought leaders, operators, innovators and technology providers all of whom have an important role to play in developing the market infrastructure.”

He added: “The importance of LatAm will be evident from the very start of ICE Barcelona when Vicente Fox, the former President of Mexicoheadlines the World Regulatory Briefing taking place Monday 20 January when he will address the topic of ‘Regulation and Revitalisation’ and the requirements needed to balance economic growth with community protection.

“A critic of the populist movements sweeping the region, he will outline his business-centric approach to the development of Mexico, and why he favours casinos as a tax benefit to reduce Mexico’s dependence on unpredictable oil income, and for heling to grow the local tourism industry. The keynote reflects the importance of Latin America as a leading voice in the global gambling industry and represents a major coup for ICE Barcelona.”

“The following day we will be staging a seminar which will cover the very latest business-critical information on the market in Brazil which will be supplemented by sessions focussed on Latin America. On the closing day the LatAm sessions will address the key issue of responsible gambling including the ground-breaking use of biometrics which will be of huge interest to regulators and operators from throughout the world.”

He concluded: “In all of the extensive research that we undertake in order to identify the most important issues impacting the business Brazil and Latin America consistently top the list. By attending ICE Barcelona gaming industry professionals will be able to connect with the main players, learn everything they need to know about doing business in Latin America and find the right organisations to collaborate with. For anyone with an interest in Latin America and in particular the Brazilian iGaming market ICE Barcelona is undoubtedly the place to be.”

For more information on the world’s greatest gathering of gaming professionals and to register: icegaming.com

 

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Industry News

FDJ Announces its First Bond Issue

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La Française des Jeux (FDJ), one of Europe’s leading betting and gaming operators, will meet investors over the next days with a view to launching its first bond issue, subject to market conditions.

FDJ recall that, on 7 November, Moody’s assigned the Group a long-term credit rating of Baa1 – stable outlook.

With a total value of €1.5 billion, in 3 tranches with maturity of 6, 9 and 12 years, the bond issue would be used to refinance most of the €2 billion bridging loan, drawn on 7 October to finance the acquisition of Kindred shares for nearly €2.5 billion. The bonds will be listed on the Euronext regulated market in Paris.

Furthermore, FDJ is finalising a €400 million syndicated loan with top-tier French and international banks, which will be repaid over 5 years. This financing is also intended to repay the bridging loan which will be settled with Group’s cash.

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