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FashionTV Gaming Group continues industry shakeup, unveiling innovative ‘brand to business’ model at ICE London 2020

George Miller

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FashionTV Gaming Group continues industry shakeup, unveiling innovative 'brand to business' model at ICE London 2020
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Following a very successful 2019, FashionTV Gaming Group, backed by the giant TV network and mega brand, FashionTV, gears up to wow the crowds at ICE London, the industry’s premier Gaming event, for the very first time.

Bringing the full force of the FashionTV experience, the Group will unveil its innovative ‘Brand to Business’ model to the industry at ICE London, with a full schedule of activities and branded events designed to highlight the FashionTV brand, and its 22 years of broadcasting excellence.

Following an incredible year of innovative partnerships, some of the world’s iGaming leaders are already set to build their own FashionTV-branded offerings and now FashionTV Gaming Group will exclusively enable a select group of new partners to develop and launch their own FashionTV-branded games, websites, online operations, and even land-based casino lounges – all backed by the power of the FashionTV brand!

Not only will these elite partners benefit from the association with an international super-brand, and the two billion viewers that follow it, but they’ll become part of the exclusive-“ FashionTV Gaming World “– a unique ecosystem that will be unveiled for the very first time at ICE London.

Shai Kaplun, COO at FashionTV Gaming Group, commented: “It’s all about taking the power of this globally renowned brand and making it your own. Being part of the FashionTV ecosystem gives our partners access to over two decades of unique content, as well as the opportunity to be promoted across the huge FashionTV network, at no additional cost. Imagine being recognised by billions around the world from day one – it really is a new level of branded gaming, and it all comes with dramatically reduced product and marketing investment.”

FashionTV is a style icon and a global brand phenomenon, revered around the world for its glamorous broadcasts, international fashion shows and coveted branded goods. FashionTV Gaming Group is the sole licensor for the FashionTV brand in iGaming, providing online gaming operators, and software and games developers, the opportunity – and the assets – to create their own FashionTV-branded games, gaming verticals, websites and more.

FashionTV Gaming Group aims to bring the real world of FashionTV luxury and lifestyle to the virtual online gaming space. And this ethos is reflected across all its activities – from fashion shows and FashionTV models to branded giveaways and VIP FashionTV parties, partners and players experience a true taste of the FashionTV high life.

ICE London will see the Group go one step further, as it presents its innovative ‘brand to business’ model, alongside a series of extravagant activities. A spectacular daily ‘FashionTV Showtime’ happy hour will serve up branded drinks, round-the-clock fashion shows featuring the famous FashionTV models, plus live performances from FashionTV’s official singer, Ania J, and platinum-award-winning composer DJ Light Army.

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GVC Becomes Founding Member of All-in Diversity Project

Niji Narayan

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GVC Becomes Founding Member of All-in Diversity Project
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GVC Holdings has joined the All-In Diversity Project, an industry-driven initiative to benchmark diversity, equality and inclusion for the global betting and gaming sector.

The All-in Diversity Project provides tools to businesses looking to progress in the area of Diversity & Inclusion (D&I). GVC’s membership in the All-In Diversity project will help accelerate its leadership role on (D&I) issues within the sector.

“GVC is delighted to become a Founding Member of the All-In Diversity Project. As a global employer, GVC is committed to providing a safe, fun, and inclusive culture where our people feel they can truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion or belief, you will have a voice here, and the space to do your best work at GVC. We look forward to working with our partners to make our industry a more inclusive environment,” Shay Segev, CEO of GVC, said.

“GVC is a great addition to our roster of Founding Members. As a multi-channel, multi-jurisdictional industry leader, they bring an unrivalled knowledge and global perspective of the industry that along with a passion to lead and share their best practices will help us take another huge step towards a better more inclusive industry. We are proud to welcome them,” Kelly Kehn, Co-Founder of All-in Diversity Project, said.

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Scientific Games Signs Four-year Dutch National Lottery Contract

Niji Narayan

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Scientific Games Signs Four-year Dutch National Lottery Contract
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Scientific Games Corporation has entered into a new contract with the Dutch National Lottery Nederlandse Loterij.

The deal will see Scientific Games provide its instant game “scratch cards” to the Lottery for a period of four years through the Scientific Games Enhanced Partnership (SGEP), a performance-driven management programme used by more than 20 lotteries globally. The agreement may be extended by Lottery for up to four additional years.

“After a decade of work refining our successful partnership, we are pleased to continue our collaboration with Scientific Games. While this announcement comes during a challenging global situation, we are confident our ongoing collaboration will continue our responsible growth trajectory of the instant ticket business for Nederlandse Loterij to provide maximum transfers to our beneficiaries,” Raffaele Fiorini, business director for Nederlandse Loterij’s instant tickets, said.

Scientific Games has supplied Nederlandse Loterij with scratch cards since 1994, moving to the SGEP programme in 2010 for full product category management. Scientific Games also provides the Lottery with sports betting technology and services.

“We are honored that Nederlandse Loterij has entrusted Scientific Games with its instant scratch cards business, and we are committed to using our more than 45 years of experience to continue developing its instant product portfolio to responsibly grow sales and profits,” John Schulz, Senior Vice President, Lottery Instant Products for Scientific Games, said.

“SGEP is the market-leading program for lotteries focused on responsibly growing the instant product category. It is proven successful for many of the top-peforming lotteries in the world, and we are delighted to continue maximizing results for Nederlandse Loterij and its retail partners, while providing great entertainment for players,” Matthias Müller, Vice President Sales & Marketing for Scientific Games International Lottery Systems, said.

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Digitain Integrates Spinmatic Video Slots

Niji Narayan

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Digitain Integrates Spinmatic Video Slots
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Sportsbook and casino platform provider Digitain has entered into a deal with leading developer and supplier of casino games, Spinmatic.

As per the deal, Spinmatic video slot games will be integrated into Digitain’s platform, providing its partners’ customers with its engaging new titles and classics.

“The integration of Spinmatic onto our platform provides a great boost to our overall content and we’re delighted that our partners’ customers will benefit from a fantastic range of premium, highly-engaging games,” Samvel Mkrtumyan, Head of External Communication at Digitain, said.

“It is always very positive to be able to reach new customers with our games. We are very happy to partner with such a great company as Digitain, and I’m sure its partners’ players are going to love our video slots because we take the whole process very seriously, having their likes and their background in mind to deliver exactly what they are looking for,” Norbert Mathies, Managing Director of Spinmatic, said.

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