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European Lotto Betting Association Says Lottery Sector Needs to Embrace Innovation

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Ed Mouton, Chair of the European Lotto Betting Association (eLBA), told the Modernising Lotteries Conference in London that the sector, like events betting, needs to embrace innovation to remain competitive.

Speaking as part of a panel on the future of the lottery, Mr. Mouton laid out his vision for a competitive and modern lottery market. “The lottery sector faces a number of challenges and needs to revise its business model if it is to appeal to a younger and increasingly demanding digital audience,” he said. “Boosting competition is the only way to ensure innovation and allow for constant improvement in customer experience, this is what we have seen in the events betting sector. Failing to do that, lotteries will struggle to remain competitive and reverse their image of an ultimately aging product category.”

The conference was part of the ICE VOX Conference Series, one of the biggest industry events of the year, and examined the challenges and opportunities facing the lottery sector. Panels debated topics related to consumer demand and protection and regulatory issues as well as the possibilities for harmonious existence between private and national lotteries. Speakers also debated the future of lotteries and the trends transforming the sector.

Mr. Mouton also reiterated eLBA’s commitment to aligning with best practices when it comes to ensuring a safe gambling experience for customers. He was vocal about eLBA members’ readiness to comply with all necessary player protection measures applied to the events betting sector and stressed that the same protection standards should indeed also apply to lotteries.

Lotto betting, which is an innovative product within the events betting sector, has become increasingly popular amongst customers in Europe. Rising demand, as well as the growing recognition of lotto betting products, has led to the development of thriving, competitive markets in countries such as the United Kingdom, Ireland, and Sweden.

eLBA gives a collective voice to five of the biggest companies in the fast-growing lottery betting sector. The Association strives to achieve a sustainable and coherent regulatory environment in Europe that provides a level-playing field for operators and ensures adequate consumer protection.

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.

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