Industry News
Alea Ltd Takes Fast Track CRM For A Spin

Alea Ltd has chosen FT CRM to enhance player engagement on SlotsMillion.
Alea Ltd are committed to providing the widest range of slots to their players and have some of the biggest local progressive jackpots available on their online casino SlotsMillion. Their ultimate goal is for players to have the best possible experience, no matter what device they log in with.
Partnering with FAST TRACK will allow the team, who are already using advanced data modeling in their segmentation, to create real-time engagements with their players in compliance with the applicable regulatory framework.
Pau Puigpelat Barrado, CEO of Alea Ltd, said:”We are excited to take the next step in enhancing our player engagement. We have already worked hard to ensure we can segment on rich, relevant data, and now we want to make sure we can action this in the right moments.”
FT CRM has the flexibility to allow SlotsMillion to create advanced segmentation as well as the power to automate a wide range of communications and rewards.
Simon Lidzén, Co-Founder and CEO of FAST TRACK said:“In terms of their use and understanding of data, SlotsMillion are very advanced. FT CRM will enable them to take this knowledge and apply it to their customer experience in a more automated and streamlined way.”
About Alea Ltd:
Alea Ltd is an award-winning leader in the field of online gaming dedicated to delivering fully licensed, multi-platform online casinos to their customers while offering high-performance gaming solutions and top-quality services to the marketplace. They aim to create a remarkable experience whether it’s for their players, their associates, their affiliates or their employees.
Thanks to their inventive spirit, SlotsMillion has been awarded as Best New Casino of 2015 (Meister Awards), Innovation of the Year in 2016 (EGR Operator Marketing & Innovation Awards), Innovator Operator of 2018, Slots Operator of 2019 & Mobile Opera-tor of 2020 (International Gaming Awards), and continue expanding towards new mar-kets and growth opportunities.
About FAST TRACK:
Founded in 2016, FAST TRACK is an award-winning customer engagement technology and service provider. FAST TRACK provides the only CRM platform built specifically for iGaming.
-
Asia3 days ago
Digital gaming disruption tackled in 1st AsPac Regulators’ Forum
-
Latest News5 days ago
Cloudbet maps regional betting trends in August–September 2025
-
Latest News6 days ago
High Roller Launches New Online Casino Brand in Finland
-
Latest News6 days ago
NetBet Denmark expands its casino library by adding SYNOT Games as a provider
-
Central Europe6 days ago
Promatic Games and SYNOT Interactive Announce Strategic Partnership to Strengthen iGaming Expansion in Central and Eastern Europe
-
Asia5 days ago
PAGCOR chief pushes for stricter regulation, not online gaming ban
-
Conferences in Europe6 days ago
Strategies that Scale: Evoplay’s Alex Malchenko on Cracking the Code of Localised iGaming Success
-
Conferences in Europe5 days ago
New Gamification Academy at SBC Summit to Present Fresh Approaches to Player Engagement