Industry News
BetGames.TV: Stay safe, connected and entertained
The betting world, particularly the sports betting sector, is facing enormous challenges with covid-19 playing havoc with the sporting calendar – yet data suggests that a fresh, adaptable and realigned outlook could increase variety and consumer enjoyment.
A diversified betting portfolio, one that offers a wide range of entertaining games using cutting edge technology, smart business realignment and bespoke solutions can help ease the burden and provide much needed stimuli to the marketplace.
The new reality of the pandemic has shown that companies must tackle the new challenges head-on and with creative, innovative and efficient business models at the forefront of this new way of thinking.
BetGames.TV, a globally acclaimed live dealer betting games service provider has analyzed impressive data showing that a policy of market adaption and business model-reassessment can be beneficial to all service providers in the sector.
The companyâs year on year growth has been exponential while data analyzed over the past three months has seen a further surge in demand.
The world of sport is indefinitely suspended as events across the globe continue to be cancelled or postponed and almost half of the world âs population has been put in lockdown, essentially barring them from leaving their homes. This gap left in the sports betting sector can and must be filled by online betting products such as live broadcast games, to try to keep a consumerâs life as close to normal as possible. When the current âcovid-19â affected economy changes course in the future, the sector will grow in all areas including retail and in physical outlets.
BetGames.TV COO Aiste Garneviciene, an experienced industry expert is optimistic that the crisis will strengthen resolve and provide alternative ways of thinking out of the box when it comes to realigning business models in the online sector. âIt is important to remember that while all crisis situations are different, they all end sooner or later, and businesses have to adapt in order to survive and even evolve in some cases â
BetGames.TV is an example of a betting service provider that has embraced these challenging times and collated data has revealed that if correct and adaptable business solutions are found, then barrier to success will be nullified to an extent.
The data gathered reveal that some of BetGames.TVâs most popular products are extremely promising with some games seeing as much as a 600%+ growth on bet counts and above 200% on online player counts. An example of dynamic, speedy and interactive game growth can be seen in the company’s Dice Duel product which has increased by 657%.
âThe past few months have been tough across the globe, but it is heartening to know that there are sections of the industry that are showing huge growth and potential, âGarneviciene said.
âStatistics gathered by BetGames.TV from the last few months have shown that the number of new players has increased by 30%. It is obvious that this is influenced by lockdown of sports events across the globe and with everyone confined to their homes, players are looking for alternatives to meet their previous needs and to entertain themselves.
âSo now is the time for operators to focus on other betting opportunities. Our games work well with both sports bettors and casino players alike and we see a great synergy between them. Moreover, our player-spend is more than that of the traditional casino player, resulting in them staying longer in the game and betting more often â meaning they are entertained for longer,â she added.
Garneviciene is aware of the devastating effects of covid-19 and understands the difficulty of the situation facing BetGames.TV partners across the world. âWe are trying to help our partners to fill the gap by offering a wide selection of games and betting options.â
BetGames.TV offers a wide variety of fun, entertaining and structured risk and reward outcome-based games. The live games have the look and feel of a live sports match with odds changing during games.
Sports, and life, will return to normal sooner rather than later and it is vital that companies step in now to fill the gap, and create lasting brand names.
One final word from Garneviciene, âWe are stronger when we are together.â
Industry News
Dutch Mental Health Care Calls for Total Ban on Online Gambling Advertising
The Dutch mental health service is calling for a total ban on online gambling advertisements in the Netherlands.
Although a ban on untargeted gambling advertisements and a ban on the use of role models has been in effect since 2023, a recent research by KRO-NCRVâs Pointer shows that (illegal) gambling companies and sports tipster platforms are still enticing young people via social media such as TikTok and Snapchat.
By using influencers and terms like âfree moneyâ, they try to attract a young audience and thus lower the threshold to start gambling. This concerns both legal online casinos and online casinos that do not have a license in the Netherlands. The Gaming Authority has started an investigation based on Pointerâs findings.
Pointerâs research shows that part of the gambling industry deliberately targets young people who are often susceptible to promises such as âfast moneyâ and the influence of role models. Ruth Peetoom, chair of the Dutch mental health service, compares this approach to that of the tobacco industry, where similar marketing strategies were used to get young people to smoke.
Despite the existing advertising ban, gambling companies continue to explore the boundaries of the law, according to Peetoom. The Dutch mental health and addiction care associations in the Netherlands therefore push for a total ban on online gambling advertising and stricter rules for the duty of care of gambling providers.
With the call for a total ban, the Dutch mental health care sector hopes to prevent further normalisation of gambling behaviour among young people and to protect them from the temptation and consequences of online gambling.
Compliance Updates
UKGC: Market impact data on gambling behaviour – operator data to Oct 2024
The Gambling Commission has published further data on the gambling industry in Great Britain.
This data, sourced from operators, reflects the period between March 2020 and September 2024, inclusive, and covers online and in-person gambling covering Licensed Betting Operators (LBOs) found on Britainâs high streets.
Comparison should not be made with the industry statistics dataset, as this dataset may include free bets and bonuses and does not include data from all operators.
This release compares Quarter 2 (Q2) of financial year 2024 to 2025, with Q2 of 2023 to 2024, looking at how the market has changed in comparative periods over a year.
The latest operator data shows:
- online total Gross Gambling Yield (GGY) in Q2 (July to September) was ÂŁ1.32 billion, an increase of 11 percent from Q2 the previous year. The overall number of total bets and/or spins increased 12 percent Year-on-Year (YoY), reaching a new peak for the third consecutive quarter of 25.2 billion, whilst the average monthly active accounts2 in the quarter increased 8 percent
- real event betting GGY increased by 6 percent YoY to ÂŁ453 million. The number of bets decreased 10 percent, while the average monthly active accounts in Q2 increased 9 percent
- slots GGY increased 16 percent to ÂŁ680 million YoY. The number of spins increased 13 percent to 23.3 billion while the average monthly active accounts in Q2 increased 16 percent to 4.4 million per month. Although this is a new peak for GGY in this dataset for the slots vertical, it should be noted that one operator has re-classified some of its products into the slot vertical this quarter, which has had an impact on the vertical data
- the number of online slots sessions lasting longer than an hour increased by 9 percent YoY to 10 million. The average session length remained at 17 minutes. Approximately 6.1 percent of all sessions lasted more than one hour compared to 6.6 percent in Q2 the previous year. The number of spins per session has fallen from 147 to 142 YOY, whilst the GGY per session has fallen from ÂŁ4.20 to ÂŁ4.13 in the equivalent timeframe
- LBO GGY decreased by 1 percent to ÂŁ533 million in Q2 2024 to 2025, compared to the same quarter last year, while the number of total bets and spins decreased by 0.1 percent to 3.1 billion.
Industry News
Petra Maria Poola Joins Xace as Group Commercial Director
Xace has announced that Petra Maria Poola has joined the company as Group Commercial Director.
Petra brings a wealth of experience from the iGaming industry having formerly held roles at several iGaming companies such as Yolo, Relax Gaming and SiGMA. She will lead the commercial growth of Xace and its group companies, including crypto and iGaming focused xda.io, helping to drive strategic initiatives across banking, fintech and iGaming solutions.
In her new role, she will mainly oversee the growth of the groupâs sales, marketing and account management functions, ensuring a cohesive strategy that supports Xaceâs ambitious expansion plans.
âI am incredibly excited to start this new chapter with Xace, and work alongside such a talented team and management. Transitioning into the fintech space, while still connected to iGaming, presents an exciting opportunity for growth and learning. Iâm looking forward to applying my expertise to help Xace and its group companies achieve new heights commercially, while gaining deeper insights into the fast-evolving world of fintech,â said Petra Maria Poola.
Reuben Abel, CEO of Xace, said: âPetraâs extensive background in the iGaming sector, combined with her commercial acumen, makes her a valuable addition to the Xace team. She will play a crucial role in expanding Xaceâs market presence and enhancing its suite of services tailored to the specific needs of the iGaming and fintech industries.â
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