Industry News
GVC Appoints New Group Corporate Affairs Director

GVC is pleased to announce Grainne Hurst has been promoted to the position of Group Corporate Affairs Director and will be joining the Group’s ExCo team.
In the newly created role, Grainne will build on the Group’s ambition to lead the industry on responsible gambling and develop relationships with the media and external partners.
Grainne was previously Director of Responsible Gambling at GVC, a position she held since the Group’s acquisition of the Ladbrokes Coral Group in March 2017, where she led the company’s parliamentary liaison. Previously she has served as a government Special Advisor as well as in a variety of senior Communications roles in other FTSE 100 companies including Asda. She also brings corporate affairs experience from Luther Pendragon, one of the UK’s largest communication consultancies.
Commenting on her new appointment, Grainne Hurst said: “Ensuring that GVC continues to lead the way in safer gambling, corporate social responsibility and regulatory affairs, has never been so important. I am delighted to be joining the talented management team at GVC, following my maternity leave as well as working with our industry and charitable partners to deliver a successful, sustainable and socially responsible business.”
GVC CEO Kenneth Alexander added: “Grainne brings a wealth of experience to this new position, both within GVC where she has spear-headed our Changing for the Bettor Safer Gambling campaign, and from previous communications roles. I am delighted to be promoting from within GVC, after an extensive external search, which proves we have the existing talent and expertise to develop our leadership team. I look forward to welcoming Grainne back from maternity leave next month”.
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