Yggdrasil strikes strategic Franchise deal with Flow Gaming in Asia

Yggdrasil Gaming has signed a strategic Franchise IP licensing agreement with Flow Gaming, allowing the content supplier to take greater control of its B2B iGaming operation and to optimise its market roadmap offering. 

As part of the Franchise licensing agreement, Flow Gaming will have access to Yggdrasil’s entire end-to-end game development process, the YG platform including its new GATI product (Game Adaption Tools & Interface), game promotional tools via BOOST™, and access to content created by YG Masters partners.

As a Franchisee to Yggdrasil, Flow Gaming will be able to effectively source and offer its own game content for distribution to its targeted market and cross-collaborate with other Franchisees globally, enabling it to accelerate the territorial reach and drive incremental revenue opportunities.

Flow Gaming is an Asian market leader in distributed casino technology and next-generation services. Their platform has the power to deliver the best video slots combined with the most advanced back office and reporting tool. Flow Gaming enables its Asian clients to outperform the competition and to stay ahead of the innovation curve. Over years of growth and success, Flow Gaming have recognised the importance of nurturing strategic relationships that reflect its culture of unwavering ethics and mutual respect.

Peter van Tuyl, COO of Flow Gaming, said: “We are very excited to partner up with one of the best and most innovative iGaming solutions and slots provider in Europe. Yggdrasil is one of the companies we have had our eye on for a long time. They have fantastic content that will do well with our Asian customer base. With our extensive marketing knowledge and tuned infrastructure for Asian distribution, this will be a very good concept for both parties.

“The Yggdrasil Franchise proposition is a new and very clever approach to on-boarding their content and technology. It will allow us to optimise and enhance our business strategy, and we can’t wait to become a Franchisee.”

Björn Krantz, Head of Publishing at Yggdrasil, said: “We are absolutely delighted to sign this very strategic Franchise partnership with Flow Gaming.

“With the Yggdrasil Franchise offering, Flow Gaming will be able to provide its partners with a blueprint of what’s made Yggdrasil one of the most innovative and successful iGaming suppliers in the industry. 

“In the Franchise package everything that has been created by Yggdrasil over the past seven years is delivered. All the innovation, all the development, knowledge, experience and on-going support as a complete out-of-the-box games platform solution. As such, the Franchise solution is the enabler for partners around the world to take full control of their iGaming business and facilitate next level business collaborations.”