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Enlabs’ OPTIBET launches into Esports Betting with EveryMatrix

George Miller

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Enlabs’ OPTIBET launches into Esports Betting with EveryMatrix
Reading Time: 2 minutes

 

Gaming group Enlabs launches esports betting on its flagship brand OPTIBET through a new partnership with B2B supplier EveryMatrix. OPTIBET is now offering the industry’s most extensive esports coverage and a tailored esports front-end with live streaming, all made available via OddsMatrix Esports Services.

OPTIBET is the leading sports betting and casino brand across the Baltic States and Nordic region, position secured through innovative and engaging promotions. The new esports integration is in line with OPTIBET’s strategy of offering the complete experience for its players.

With over x40 growth during the recent sports lockdown, esports betting became an enduring growth strategy for operators looking to diversify their gaming portfolios, build additional revenue streams and tap into a huge mass of esports enthusiast fans.

Daniel Belozetsev, Head of Betting, says: “We always strive to provide our customers with the best and most relevant content. With EveryMatrix we are offering a modern approach to eSports betting, getting access to the rapidly growing world of professional sports competitions using video games. We are confident that this addition will attract new customers who like video games and increase interest of existing customers by offering new betting opportunities”.

Stian Hornsletten, Group CCO of EveryMatrix, comments: “I admire the work done at Enlabs in the past years and I think the present partnership is an important milestone for our esports services. Being creative in advancing new forms of entertainment is something that OPTIBET has very successfully done in the past years, and I am positive that esports betting will reinforce their market-leading position.”

Launched in early 2019 and revamped in the spring of 2020, the OddsMatrix Esports Services offers an unbeatable and growing coverage of 55,000+ monthly events, 50,000+ live events, across 22 titles, with streaming available for 95% of all major live matches and a vast range of specialised betting markets specific to esports.

 

Baltics

Evoplay celebrates Estonia debut with Slots.io

George Miller

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Evoplay celebrates Estonia debut with Slots.io
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Supplier prepares to enter new territory with renowned content provider

Game developer Evoplay has partnered with Slots.io to gain its first foothold in Estonia, with the studio set to integrate its impressive suite of slot titles with the online casino brand.

Having launched in early 2019 under the governance of The Coingaming Group – creators of award-winning brands Bitcasino.io and Sportsbet.io – Slots.io customers can now benefit from access to Evoplay’s top performing slot titles, such as Hot777, Eleven Princesses and Fruit Nova.

Evoplay’s Estonian market debut follows a highly successful period for the supplier, which has seen its award-winning catalogue go from strength to strength in recent months with a string of hugely popular titles, as well as signing with the likes of Parimatch, EveryMatrix and Playzido.

In total, the last few months has seen the entertainment-first provider secure partnerships across the UK, Croatia, Malta, Bulgaria and Romania in a bid to extend its global reach – totalling agreements across nine key European markets.

Commenting on the agreement, Vladimir Malakchi, Evoplay CCO, said: “We’re delighted to partner with Slots.io, a well-deserved market leader based in a key market we’ve been looking forward to entering quite some time.

“Agreements such as this are integral to our success, and with a growing library of high-quality products, we believe that our content adds significant value to each of our partners.”

Sveinung Axelsen, Retention Manager at Slots.io added: “We couldn’t be more excited to integrate Evoplay’s pioneering collection of slot titles, which will provide our customers with unrivalled gaming experiences.

“Evoplay places its partners at the heart of its operations, and the signing of a comprehensive content deal with the supplier marks a great milestone for us in our quest to offer the best games available.”

Evoplay has earned accolades from throughout the world of iGaming for its distinctive approach to game development and next-generation portfolio of award-winning slot, table and instant games.

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Baltics

MARE BALTICUM Gaming Summit announces its main sponsors, Nordic Gambling, Altenar, Singular and ConnectPay

Zoltan Tundik

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MARE BALTICUM Gaming Summit 2021 will be hosted in two virtual Meetups and is backed by loyal sponsors

 

The #hipthers are excited to announce the sponsors’ list at the 2021 Virtual edition of MARE BALTICUM Gaming Summit.

As announced earlier, the 2021 edition MARE BALTICUM Gaming Summit will be split into two separate meetups.

The industry shareholders can choose to attend the two meetups that are planned the following way:

  • Baltics Meetup – 13 May
  • Nordics Meetup – 18 May

You only need to register once to receive access to the meetings and the recordings. You can register for free here

The full program of the conference is available on the following link: https://marebalticumgaming.com/program2021/

Leading gambling industry experts, regulators, operators, and connected service providers are expected to give speech during the conference and we would like to give thanks to the sponsors of the event.

You can read the descriptions of the companies who are supporting the conference as sponsors:

Nordic Gambling is the only legal firm in the Nordic countries that specializes in gambling-related law such as licensing, compliance advice, and public affairs.

They have gained extensive experience in the industry from working with operators, suppliers, service providers, and government regulators. Their team has been closely involved in the development of the law and regulation in a number of European jurisdictions, including Denmark and Sweden.

The partners of Nordic Gambling are recognized among the leading legal experts in the gambling industry and are qualified to assist you with whichever legal issue you may encounter.

The team at Nordic Gambling is also very pleased to announce that they have contributed a section on Sweden, first published in the latest version of the International Comparative Legal Guide to Gambling 2020. You can read that chapter here.

Singular has 10+ years of experience working with Tier 1 iGaming operators. Singular Product Portfolio includes a comprehensive and flexible iGaming platform, Sports Betting Platform with market leading features alongside a Retail solution and a Casino Core with 7000+ casino games. The three pillars of the company are: reliability, flexibility and innovation which are the founding blocks of the company’s way of work reflected in the corporate slogan BE OUTSTANDING.

Altenar is a provider of sportsbook services to licensed gaming operators. Ranging from “software-only”​ product offers to the provision of a fully managed sports betting platform stack, Altenar offers proven stability coupled with flexible and personalized service.

Their software is developed and operated in-house, whilst being powered by premium quality data feeds.

You can view their latest video on the following link: https://youtu.be/-1AistxgFQA

ConnectPay is the fastest growing Electronic Money Institution (EMI) in Lithuania – the leading fintech hub in continental Europe – providing banking services for internet based companies. By offering smooth onboarding and boutique banking experience ConnectPay has established a strong clientele featuring numerous Tier 1 gambling companies. Strong focus on different legal jurisdiction specifics enables Connectpay to make compliance work for their clients not against them.

 

For further sponsorship/speaking and marketing inquiries, make sure to reach out to Andrada Marginean (B2B Sales Executive at Hipther Agency).

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency).

To receive constant updates, subscribe here: http://eepurl.com/hfyZxf

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Baltics

Lithuania Gaming Control Authority Hardens its Stance Against Unlicensed Online Operators

Niji Narayan

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Lithuania Gaming Control Authority Hardens its Stance Against Unlicensed Online Operators
Reading Time: < 1 minute

 

The Lithuanian Gaming Control Authority has hardened its stance against unlicensed online operators deemed to be targeting national consumers.

The Authority has issued a warning to non-compliant businesses, reiterating that only licensed operators with special permission for online gambling are authorised to offer online gambling services.

It maintains that any active online companies that are not licensed for online gambling and have not secured the correct permits are acting illegally.

These requirements and regulations of online gaming operators are established in the Gaming Law of the Republic of Lithuania.

In a statement, the Control Authority said that it “strongly recommends all online gambling operators, to review all their activities related to remote gambling in the Republic of Lithuania and take actions to ensure that such services are not available for Lithuanian customers”.

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