partnerships
Southampton FC scouting sports tech startups for Future of Football challenge
The Future of Football challenge is open to innovative companies ready to shape and test their solutions for updated football experiences in either the football development or fan engagement space. In spirit with its values of innovation and doing things differently, Southampton FC will offer a 4-week virtual programme — powered by Sport Republic and Yolo Group — to create opportunities and break away from conventional methods.
The challenge welcomes Web3 and sports tech startups and scaleups with novel solutions to:
- Football development (scouting, training, recovery, game analytics etc.)
- Fan engagement (gamification, loyalty programmes, matchday experiences, global fan engagement etc.)
Selected teams will rapidly test and pilot their solutions, participate in tailored workshops, and have regular and direct access to Southampton FC, Sport Republic, and Yolo Group decision-makers. At the St. Mary’s finale, teams will pitch for a commercial relationship with SFC and a £100k discretionary prize pool for post-programme solution development.
“Southampton FC’s commitment to innovating and creating a positive impact is central to the way we operate and make decisions. We’re excited to see programme participants create the future of football” said Sarah Batters, Director of Marketing and Partnerships as SFC.
Sport Republic, the owner of Southampton Football Club is a London-based investment firm in the sports and entertainment industry. Founded by Henrik Kraft and Rasmus Ankersen and backed by Lead Investor Dragan Šolak, Sport Republic’s vision is to grow high potential sports businesses and sports tech companies.
“Sport Republic are really looking forward to being part of the Future of Football challenge to power innovation in sports tech. We are continuously seeking the most innovative sports tech companies to join our portfolio and leveraging our clubs to drive growth and achieve digital transformation. ” said Henrik Kraft, Sport Republic and SFC Chairman.
Yolo Group is the managing partner for the Future of Football challenge. Yolo Group is a leader at the cross section of gaming, fintech, and blockchain, and operates the Sportsbet.io brand. Sportsbet.io is Southampton FC’s Main Club Partner.
“This programme is designed to push boundaries, to bring together a spectrum of solutions from startups around the globe. It’s a chance to create truly unique approaches — and test them. We’re driven by innovation; so, we’re looking forward to seeing the results,” said Tim Heath, GP at Yolo Investments, and founder of Yolo Group. The application deadline is 23 February 2023. Find more information and apply here: https://www.southamptonfc.com/saints-partners/future-of-football-challenge
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7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
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SPRIBE CEO David Natroshvili spoke to MightyTips about the partnership between Aviator and UFC
In the second instalment of the MightyQs interview series, MightyTips sat down with SPRIBE founder and CEO David Natroshvili to discuss their partnership with UFC. Launched in October 2023, this collaboration promotes the acclaimed provider’s premier crash game, Aviator, to a global audience.
Natroshvili expressed his enthusiasm for the partnership’s success so far: “The results have exceeded even our highest expectations. We’ve reached a wider audience, strengthened brand loyalty, and established a deeper presence in key markets,” he told MightyQs exclusively.
The partnership between SPRIBE’s Aviator and UFC
SPRIBE teamed up with UFC, the world’s biggest MMA promotion, to increase visibility for its groundbreaking social game, Aviator. SPRIBE and Aviator branding are prominently displayed at various UFC Pay-Per-Views and selected Fight Nights. The multi-year partnership also includes high-visibility brand placements within live telecasts. This affiliation aims to expand the reach of SPRIBE’s brand and elevate its flagship product.
In addition, several UFC stars such as Johnny Walker, Alex Pereira, Merab Dvalishvili, and Jully Poca serve as Aviator ambassadors. They bring the partnership to life through live public appearances and dynamic creative campaigns.
David Natroshvili’s Insights
“I’m a huge fan of the UFC. My passion for the sport started years ago, watching the earliest fights and being captivated by the combination of strength, skill, and strategy. The respect I’ve developed for these athletes has only grown, making it a privilege to now partner with the UFC,” Natroshvili said.
“Aviator has continued its upward trajectory, showing impressive growth over the past year. Our player base has expanded from 12 million to over 37 million users, and the number of bets per minute has jumped from 150,000 to 310,000. This growth motivates us to invest more in enhancing the game and engaging new audiences to sustain this momentum,” he added.
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QTech Games goes Rogue for more creative content
QTech Games, the leading game distributor across all emerging markets, has continued to build the strong momentum in its premium pipeline with the addition of dynamic slots provider, Rogue.
Integrating content from one of the industry’s most exciting casino game developers, which dares its partners and their players to “deviate from the standard” in an increasingly homogenised slots space, bolsters QTech Games’ burgeoning platform with yet more creative muscle. In short, QTech Games is now taking the broadest range of online games to market across emerging territories, with established names sitting alongside the industry’s most exciting up-and-coming providers.
Rogue adds its head-turning style of disruptive slots to one of the planet’s most comprehensive vertical igaming spreads, with titles that include OverDrive, Happily Ever After and breakout slot variant stacKing Kong, alongside the recently released Rainbow Falls and Fever Las Vegas. Every game employs unique mechanics such as Turbo Reels™, Happy Returns™ and Blockchain™ to go through the gears of varied volatility appetites.
Rogue’s gaming suite has also been optimised for mobile, a cornerstone of QTech’s RNG model, which is founded on its fully-owned and customised technical platform, affording games providers and operators the fastest integration available. Through this leading platform, which has sealed its definitive status as a global gaming one-stop shop, clients enjoy the best performance and customer support available, localised to every region across both developing and more mature markets.
The agreement naturally extends Rogue’s international footprint, unlocking untapped jurisdictions from Asia, through Africa and Eastern Europe, and on to Latin America for diversified growth.
Philip Doftvik, QTech Games’ CEO, said: “In recent history, Rogue has been rolling out some of the sector’s most captivating content, and we’re thrilled to be able to offer new players access to their game-changing slots.
“They have created game mechanics which afford players a novel user experience which they don’t get elsewhere, so it’s no surprise these innovative games are standing out in a sea of routine re-skins and replicated ideas. Rogue will continue to go from strength to strength with a raft of original and high-octane content that pushes the boundaries in an often copycat space.”
John Parsonage, CEO and Co-Founder of Rogue, added: “Founded in 2020, we’re still an embryonic business that’s witnessed exceptional growth in our first four years of existence, simply through making quality games that stand out, and then getting the quality distribution to realise their potential across assorted markets. QTech Games immediately delivered the goods in the latter department, thanks to the seamless ease with which their API allows various operators to quickly get our games live on their sites and the dexterity with which their game lobby distils our portfolio according to different regional tastes.
“This deal marks a huge opportunity for us to increase the reach of our games via QTech Games’ vast distributional scope, furnishing new operators and players with titles that dare to be different and disrupt the norm.”
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