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bet365 launches Lotto365 powered by 49’s


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bet365 launches Lotto365 powered by 49’s
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Operator further enhances lottery output with new live lottery product

SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has strengthened its long-term bet365 partnership with the creation of Lotto365, the operator’s new online lottery offering.

The world’s biggest operator entrusted SIS, owner of the 49’s Live Numbers brand, to build and operate its new Lotto365 offer, with the 24/7 live betting specialist developing an exclusive live draws product to anchor bet365’s overall lottery offer.

Lotto365 delivers a live draw every five minutes 23 hours every day, which is created and streamed from SIS’ broadcast studios in Milton Keynes. The ‘pick five from 36’ format provides players with the chance to win up to £100,000 from just a £1 stake when all five numbers are correctly drawn, whilst there are also many smaller prizes up for grabs, even if only one matching ball is revealed.

In addition, the live product offers customers the ability to bet on markets such as the colours of balls drawn, which are yellow, white, and green in-line with bet365’s existing branding, as well as odd/even numbers. Lotto365 will launch in English but will soon be streamed in multiple languages. All results will feature on the 49s.co.uk website, allowing bettors to view recent results, discover the hot and cold balls, and search for statistics relating to individual ball numbers.

This latest launch demonstrates bet365’s continued investment in its lottery products and follows the operator recently becoming the first brand to stream the market-leading 49’s fixed-odds live numbers product online.

Jessica Mills, Head of Product Proposition at SIS, said: “We are very pleased to be partnering with bet365 to deliver this exciting new project. Our 49’s Product team have worked very hard to support the creation and development of Lotto365.

“The launch of Lotto365 is testament to the outstanding reputation and heritage of our 49’s product portfolio, which has been delivering high quality and reliable live numbers draws for over 25 years. It’s been a real team effort with bet365 throughout this project and we’re confident that the product will attract a wider audience of players.”

A bet365 spokesperson said: “Lotto365 reaffirms our commitment to investing in a high-quality lottery portfolio. It’s a key product for many bettors within the bet365 group, and this new offering will be highly appealing.

“SIS and 49’s have a long history of producing best-in-class lottery content and SIS were the partner of choice to support the development of Lotto365.”

Gambling in the USA

Gaming Americas Weekly Roundup – January 23-29

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news and new partnerships. Read on and get updated.

Latest News

Fanatics Betting and Gaming has become the first legal sports betting operator, in partnership with the Washington Commanders, to open a retail sportsbook inside an NFL Stadium.

Leadstar Media has acquired both Sports Betting and Internet Gaming Supplier licenses in the state of Michigan. This move expands Leadstar Media’s reach in the US and solidifies its position as a major player in the rapidly growing online gambling market.

AstroPay has announced the launch of a Visa prepaid card in Peru issued by Tebca Perú, that will allow users to make purchases at any e-commerce store that accepts Visa.

The Michigan Gaming Control Board has launched a campaign urging Michigan residents to develop personal guidelines for whether, when and how much to gamble on the Super Bowl next month. The campaign uses the tagline: “Play like a pro and have a game plan for betting responsibly on this year’s Super Bowl.”

The Pennsylvania Gaming Control Board unanimously approved a license for the proposed mini-casino at the Nittany Mall, but a potential appeal and a parallel lawsuit by a competing company mean the facility is unlikely to move forward any time soon.

PTW announced that they have added a second Esports team to their growing roster of winning teams. Their new team, formerly known as Stealing Lunch Money, will now be known as OR Esports and consists of Jonard Penaflor, Dayton Akau, Vincent Nguyen, Chase Linder and Elijah Hawkins.

Holland America Line is expanding the casino space aboard its Pinnacle and Signature Class ships to include more than 140 of the newest and most popular slot and video poker machines in the gaming industry.

Partnerships

Scientific Games and Oklahoma Lottery launched a new category of game entertainment for players in the south-central state, becoming the eighth U.S. lottery to create strong, incremental revenue with the company’s PlayNow Games.

TSN and Genius Sports struck a new agreement to deliver cutting-edge broadcasts of NFL games on the newly launched TSN+ streaming product. As the official data partner of the NFL, Genius Sports will power ground-breaking, augmented broadcasts throughout the upcoming NFL Playoffs and Super Bowl LVII, delivering a revolutionary experience for NFL fans on TSN+.

UFC, the world’s premier mixed martial arts organisation, and U.S. Integrity announced an agreement in which U.S. Integrity will become the official integrity service for UFC, capable of identifying and analysing unusual wagering activity as indicative of possible integrity concerns.

Rivalry has announced a multifaceted partnership with RED Canids. The agreement will see the pair collaborate on a myriad of physical and digital campaigns centered around RED Canids’ Counter-Strike: Global Offensive roster and fanbase to reach and engage gaming consumers.

Scientific Games won a competitive public tender to serve as the exclusive instant game provider to Lotería Nacional de Beneficencia de El Salvador, the National Lottery of El Salvador.

DraftKings Inc. and Gamres, a leading responsible gaming consulting and research practice based in Ontario, announced a new collaboration to introduce the Positive Play Scale to DraftKings through an online survey to select U.S. DraftKings customers.

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Gaming

Goat Gamez, the studio founded by Movie Games and Robert Lewandowski, announces the game Sports: Renovations

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Movie Games S.A., a games publisher listed on Warsaw Stock Exchange, has officially announced the game Sports: Renovations. The game is produced by Goat Gamez S.A., a company founded by Movie Games and Robert Lewandowski. The announcement will be accompanied by a trailer featuring Robert Lewandowski and a page on the Steam platform.

Sports: Renovations is a first-person simulator in which the player takes on the role of the person responsible for renovating deteriorating sports facilities and restoring them to their former glory. The player’s task is to raise the money needed to renovate a basketball court in their hometown by carrying out other renovation tasks.

The player will be responsible for the entire renovation process – from collecting and disposing of rubbish, to painting the walls, assembling the sports instruments and furnishing the interior. The player will learn how such facilities are built and will have the opportunity to assemble, for example, a boxing ring, a climbing wall or a turf, as well as paint the ice of a hockey stadium. For each completed task, the player will receive a ‘souvenir’, a kind of trophy, which they can place in a special room in their headquarters. The headquarters can also be upgraded. By unlocking new rooms, the player will gain new benefits or gain access to side missions.

– We are extremely proud of this project – says dr. Piotr Kubinski, CEO of Goat Gamez. – Each level has been thought out down to the smallest detail. There is a unique story associated with each sports facility, which the player, like a detective, puts together while renovating the building. Everything the player comes across during a mission, from the tattered posters on the walls to the flyers and letters scattered on a desk, is relevant to the game’s plot.

– We are delighted to have the support of Robert Lewandowski, Poland’s most famous footballer and co-founder of Goat Gamez. He has expressed his interest in Sports: Renovations and intends to personally promote the game – comments Piotr Gnyp, CMO of Movie Games.

The release of Sports: Renovations on PC is tentatively scheduled for 2023, but the final date will be influenced by production and marketing considerations

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SIS signs landmark 24/7 racing deal with BetConstruct

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SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has signed a deal to integrate its offering onto the platform of leading global provider BetConstruct, starting with its 24/7 Live Racing Content.

The landmark agreement brings high-quality racing content from around the world to BetConstruct’s extensive network, adding significant value for the provider’s operator partners. BetConstruct is a global award-winning technology and services provider for the online and land-based gaming industries and its platform boasts a vast network of global operators.

The deal represents an important step within the stated ambition of SIS to further develop relationships with leading platforms.

Following completion of the integration process, BetConstruct’s partners will gain access to 24/7 Live Racing Content that provides operators with profitable short-form content throughout the day. The content comprises an annual total of over 35,000 horse races and 38,000 greyhound events, taking place at over 170 racecourses across five continents. All racing content is supplied as an end-to-end solution including live streamed pictures, data, commentary, on-screen graphics with betting triggers along with an extensive range of markets and prices.

This delivery of profitable short-form content throughout the day offers a betting event every three minutes, with the BetConstruct agreement further boosting the ever-growing number of leading operators that benefit from SIS’ revenue-boosting services.

Andy Kelly, Commercial Manager (UK & Europe) at SIS, said: “We’ve been extremely open that SIS has a strategic goal of strengthening its partnerships with platforms and distributors. BetConstruct has an excellent global reach that allows for significantly more operators worldwide to have access to the best racing products on the market. It has also been a pleasure working with the BetConstruct team and I am looking forward to a long and successful partnership.”

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