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Southampton FC scouting sports tech startups for Future of Football challenge

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Southampton FC scouting sports tech startups for Future of Football challenge
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The Future of Football challenge is open to innovative companies ready to shape and test their solutions for updated football experiences in either the football development or fan engagement space. In spirit with its values of innovation and doing things differently, Southampton FC will offer a 4-week virtual programme — powered by Sport Republic and Yolo Group — to create opportunities and break away from conventional methods.

The challenge welcomes Web3 and sports tech startups and scaleups with novel solutions to:

  • Football development (scouting, training, recovery, game analytics etc.)
  • Fan engagement (gamification, loyalty programmes, matchday experiences, global fan engagement etc.)

Selected teams will rapidly test and pilot their solutions, participate in tailored workshops, and have regular and direct access to Southampton FC, Sport Republic, and Yolo Group decision-makers. At the St. Mary’s finale, teams will pitch for a commercial relationship with SFC and a £100k discretionary prize pool for post-programme solution development.

“Southampton FC’s commitment to innovating and creating a positive impact is central to the way we operate and make decisions. We’re excited to see programme participants create the future of football” said Sarah Batters, Director of Marketing and Partnerships as SFC.

Sport Republic, the owner of Southampton Football Club is a London-based investment firm in the sports and entertainment industry. Founded by Henrik Kraft and Rasmus Ankersen and backed by Lead Investor Dragan Šolak, Sport Republic’s vision is to grow high potential sports businesses and sports tech companies.

“Sport Republic are really looking forward to being part of the Future of Football challenge to power innovation in sports tech. We are continuously seeking the most innovative sports tech companies to join our portfolio and leveraging our clubs to drive growth and achieve digital transformation. ” said Henrik Kraft, Sport Republic and SFC Chairman.

Yolo Group is the managing partner for the Future of Football challenge. Yolo Group is a leader at the cross section of gaming, fintech, and blockchain, and operates the Sportsbet.io brand. Sportsbet.io is Southampton FC’s Main Club Partner.

“This programme is designed to push boundaries, to bring together a spectrum of solutions from startups around the globe. It’s a chance to create truly unique approaches — and test them. We’re driven by innovation; so, we’re looking forward to seeing the results,” said Tim Heath, GP at Yolo Investments, and founder of Yolo Group. The application deadline is 23 February 2023. Find more information and apply here: https://www.southamptonfc.com/saints-partners/future-of-football-challenge

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SkillOnNet Expands Partnership with Eyecon

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SkillOnNet Expands Partnership with Eyecon
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Eyecon Games are now available to players in Spain via the PlayUZU Brand

Industry leading global entertainment brand SkillOnNet has extended its successful partnership with top games studio Eyecon by going live with its content in Spain through the incredibly popular PlayUZU brand.

SkillOnNet first entered into a partnership with Eyecon back in 2020 and since then, the game studio has garnered a reputation for providing a wide assortment of innovative and engaging slots.  Therefore, this latest deal now means that players at PlayUZU will have access to fan favourites such as Stampede – Call of the Pride, Fluffy Favourites and Champions of Poseidon.

Jani Kontturi, Head of Games at SkillOnNet said: “We are constantly looking to add immersive, feature rich content to our portfolio, especially when it’s for specific regions around the world.

“PlayUZU has experienced phenomenal success in the Spanish market and Eyecon’s games will be a fantastic addition to our casino lobby and we can’t wait to build on this collaboration.”

Zvi Chazanov, Commercial Manager at Eyecon said: “We are thrilled to extend our partnership with SkillOnNet and introduce our games to the Spanish market through the PlayUZU brand.

“Spain is a key market for us, and we are confident that our partnership with SkillOnNet will enable us to reach a broader audience of players seeking premium gaming content.”

Known for its fair-play policy and unique rewards system, coupled with the company’s “player first” approach and exceptional range of high-quality games, PlayUZU has quickly become one of the most popular online casino destinations in Spain.

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eSports

NODWIN Gaming Partners with Global Esports Federation as Portfolio Management Company for Key Emerging Markets

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NODWIN Gaming, the leading South Asian gaming and eSports company, today announces the agreement with the Global Esports Federation (GEF) to become the portfolio management company (PMC) for key global emerging markets across South and Central Asia, Africa, the Middle East and parts of Southeast Asia. This collaboration marks a significant milestone in NODWIN Gaming’s ambition in driving the growth of gaming and eSports globally, by leveraging its expertise and leadership position in emerging markets worldwide.

The GEF convenes the dynamic, ever-evolving eSports ecosystem including the adjacent industries and diverse network of global impact partners. Established in 2019, the GEF has flourished to over 155 member federations engaging billions of ‘#worldconnected’ athletes, players and fans.

Firmly dedicated to its mission and universal values, the GEF has evolved to become an authentic voice of the eSports community, elevating the industry’s legitimacy and credibility at a global scale. Furthermore, the GEF plays a pivotal role in cultivating emerging technological development, user, fan and brand experiences that enable innovation in gaming while ensuring the sustainable growth for eSports and limitless opportunities that inspire the world’s hyper-connected youth.

With strategic partnerships with industry giants and a proven track record of organizing gaming events and lifestyle festivals, NODWIN Gaming has now acquired exclusive rights to create and market GEF-licensed eSports events in more than 20 countries such as India, Pakistan, Uzbekistan, Kazakhstan, Dubai, Bahrain, Jordan, Thailand and Vietnam in addition to the entire continent of Africa.

As a PMC, NODWIN Gaming also secures non-exclusive rights to host GEF-licensed events globally, which paves the way for synergistic collaborations amongst the company’s subsidiaries and strategic partners worldwide. NODWIN Gaming’s recent acquisition of the Turkey-based Ninja Gaming readies the company for endeavors in Turkey, the Middle East and North Africa while its Singapore-based experiential marketing powerhouse branded focuses on the Asia Pacific region. With its equity investment earlier this year into Freaks 4U Gaming, a leading full-service gaming and eSports agency in Germany, NODWIN Gaming will tap into potential opportunities in developing GEF-licensed events in non-exclusive regions through the agency’s European as well as endemic and non-endemic network.

The co-founder and Managing Director for NODWIN Gaming, Akshat Rathee, shares his insight on the partnership with the GEF: “The world of eSports is evolving towards true global celebration of eSports titles across the world. The GEF truly epitomizes the hopes and aspirations of all the developing world markets that NODWIN Gaming seeks to develop. We believe our partnership with the GEF will bring the best of eSports opportunities to the youth of the emerging world.”

The Chief Operating Officer for the GEF, Mario Cilenti, commented on the partnership: “We are thrilled to have NODWIN Gaming on board as our PMC for the South Asia, Central Asia and Africa markets. Its capabilities and extensive experience makes it ideal partners to advance the GEF’s mission and further engage with eSports communities across key growth regions.”

For more information, please visit NODWIN Gaming on X or the official website.

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Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match

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Paddy Power launches new innovative Checkd Dev betting tool Mix ‘N Match
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Long-term partnership enhanced through product that allows same-game multiples to be packaged together

Sports betting technology specialist Checkd Dev, part of award-winning Checkd Group, has enhanced its long-term partnership with Flutter Entertainment brand Paddy Power by developing and successfully launching betting solution Mix ‘N Match.

Created as the supplier’s first bespoke product for Paddy Power in the UK, Mix ‘N Match enables users to build combination bets quickly by offering pre-configured betting opportunities. These can be personalised rapidly, with easy-to-use filters helping users build smarter multi-leg bets far more easily.

The successful launch builds on the success of Checkd Dev’s Smart Acca iFrame product, which is licensed for use to tier-one operators including William Hill and Sky Bet. The latest iteration of the API moves the proposition forward even further, by allowing for multiple single-event combinations to be packaged together in the same bet.

Markets on offer include 1×2, BTTS, fouls, shots, shots on target, goalscorer and cards, with data from all the major leagues and competitions. Mix ‘N Match also includes a Bet Shuffle function to randomly generate new betting opportunities on the go.

The product utilises official Opta data, with historical form intelligently interrogated to provide rapid-fire data visualisation insights that aid bet selection, ultimately driving improved conversion to bet placement for the operator.

Adam Patton, Checkd Dev Managing Director, said: “We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviours.”

Rob Elliffe, Head of Product at Paddy Power, said: “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”

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