Press Releases
Global Competitive Gaming Market Surges, Reached $64.4 Billion and Over 28% Gaming Market Share in 2022
The global gaming market size is poised to exceed $300 billion by 2025 according to a study conducted by ex corp, a leading developer of services for competitive gaming, in collaboration with renowned analytical agency Nielsen. It highlighted the remarkable growth and potential of competitive gaming, which has surged since 2020 and reached $64.4 billion in 2022, capturing over 28% of the overall gaming market share.
As the gaming and eSports industry continues to expand, industry experts predict a slower yet steady growth rate of 8% until 2026, building upon the impressive 14.4% compound annual growth rate witnessed between 2017 and 2022. Competitive gaming is the fastest-growing category in the industry with a 73% increase compared to 2020. In comparison, the casual gaming category experienced a 53% increase and the eSports category saw a 50% increase. Despite its rapid growth, eSports remains a small component of the overall market, representing just 1% of the total market share.
In terms of genre popularity, shooter games maintain their position as the frontrunner, boasting the highest number of monthly active users, reaching an impressive 428 million in 2022. This trend has persisted for the past five years, solidifying the shooter as the leading game genre in 2022. Role-playing games (RPGs) followed closely behind with 285 million players while strategy games captured the interest of 269 million gamers. 168 million players participated in multiplayer online battle arena (MOBA) games. Additionally, sports games attract 118 million players and simulation games appealed to 88 million gamers. These numbers demonstrated the diverse preferences and wide-ranging appeal of various game genres in the global gaming market.
Shooters proved to be the leaders not only in user numbers but also in revenue. It has amassed a remarkable $36 billion in total monthly digital revenues. Close behind, the RPG genre secured an impressive $28.7 billion in financial income. Sports games made a notable impact, generating $15 billion in revenue. The strategy genre achieved a substantial revenue of $14.8 billion. MOBA games, mostly represented by DotA2 and League of Legends, obtained $9.9 billion in revenue, attracting a dedicated and enthusiastic player base. Lastly, the simulation genre achieved $9.2 billion in revenue, allowing players to experience virtual versions of real-life activities or scenarios such as flight simulators, city-building simulations or life simulations.
The study conducted by ex corp and Nielsen also forecasts the global gaming market to reach a value of over $302 billion by 2025. The Asia-Pacific region has been a driving force behind this growth, contributing more than half of the global market value in 2022, surpassing $121 billion. North America accounted for $61.6 billion and EMEA contributed $50.6 billion, making up approximately a quarter of the total market size each. Latin America remains a relatively under-developed gaming and eSports market; in 2022, it contributed approximately 1.7% of global spend, or $3.9 billion.
In a ground-breaking development, the study highlights that China has emerged as the largest single gaming market in the world, surpassing the United States in 2022. China’s gaming market reached over $62.9 billion, constituting 27% of the total market share. The United States followed closely with $57.1 billion (24%) while Japan and South Korea, two others major Asian markets, contributed $25.7 billion (11%) and $13.1 billion (6%) respectively. Other top gaming markets include the United Kingdom, Germany, France, Canada, Italy and Australia. Combined together, top ten countries representing over 83% of the total global gaming spend.
Also, the study revealed the percentage of competitive game players in different countries as well as their monthly spending:
* South Korea: 28% of competitive gamers. Average monthly spending: $37.3
* Japan: 14.1%, $34
* United Kingdom:13.7%, $38.9
* France: 10.7%, $39.1
* Australia: 8.6%, $43.3
* United States: 7.8%, $52.4
* Russia: 7.8%, $22.3
* China: 6%, $14.8
* Canada: 5.6%, $40.3
* Italy: 4.6%, $35.6
* Germany: 4.5%, $44.5
* Brazil: 4%, $4.3
“The gaming industry has been growing at a double-digit rate for years,” the founder and Chief Executive Officer for ex corp, Pavel Dunaev, said. “However, the growth rate is slowing and more people are switching from casual to competitive gaming. As a result, we expect competition between gaming studios to increase and gaming publishers to focus not only on attracting new audiences but also on building communities around their games to retain players. At the same time, we expect big competitive gaming titles to continue growing and attracting more audiences by switching them from casual games.”
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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