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A New Chapter: PMI Turns into Growe and Sets Big Plans for Growth



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The iGaming industry player has embarked on a rebranding journey as part of its long-term growth strategy, introducing its new identity – Growe.

PMI – a services provider, which delivers technical, marketing and communications expertise to entertainment operators in the international markets of Africa, Asia and Latin America, has announced a key transformation related to a new identity brand and strategic direction.

“Over the past few years, we have been operating under the PMI brand and expanded our investments in the iGaming sector, launching several successful brands. However, our aspirations have outgrown the limitations of the PMI brand. Under the name Growe, we are becoming more adaptable and positioned for expansion, increasing our global presence and pursuing new initiatives.” Anton Rublievskyi, CEO, shared development plans and announced changes.

“We aim to be the brand players can trust, and therefore, our strategy integrates effective marketing with active engagement in sports and collaboration with influential personalities,” added Anton Rublievskyi.

As a managing entity, Growe has already garnered significant success, overseeing a diverse portfolio of iGaming brands and assets. Focused on innovation, we actively develop and implement cutting-edge entertainment technology platforms and payment solutions. Our cooperation with business partners, influencers and ambassadors, sports underscore our commitment to players.

Operating under the Growe name, we  continue our international presence, born in Ukraine, with major offices in Kyiv and Warsaw. Growe’s operations are actively expanding in Tanzania, Ghana, Chile, and Brazil. Notable brands within Growe include Jugabet, a partner franchise of Parimatch and more.



“Over the course of 4 years, we have seen significant growth – expanding from 30 to 800 specialists and diversifying our network of partners and brands. The new brand, Growe, chosen by the team, reflects our new aspirations.” shared Anastasia Belousova, Chief People Officer.

“So, Growe is the result of collaborative effort and the collective choices of our employees. This is where our distinctiveness lies – our team forms the cornerstone of our success, driven by boldness and a shared vision,”

With each passing day, Growe strengthens its global foothold, attracting experts from various countries, positioning itself as an iGaming industry leader. Staying true to our commitment to innovation, we are  poised to launch new brands and further expand our geographical reach.

Additional information about Growe can be found on the website.

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Zitro’s Double Link Now Live at Casino Bilbao’s New Location



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Zitro has introduced its latest innovations from the Glare cabinet line at the recently relocated Casino Bilbao. Among these is Double Link, the newest addition to the company’s lineup of games that have captivated players at the renowned Luckia casino.

Displayed on the exclusive Illusion Glare cabinet, featuring a 43-inch Ultra HD curved screen, Double Link introduces an engaging bonus round that not only doubles the excitement but also enhances potential prizes for players.

Juan Carlos de Pedro, Director of Casinos at Luckia, points out about this new installation: “The diverse range of Zitro’s products allows us to enhance our gaming offerings with the latest innovations in the market such as the highly popular Double Link”.

“We’re thrilled to introduce our latest offering to Casino Bilbao, elevating the entertainment experience for its customers,” the Director of Casinos Spain for Zitro, Jaime Anibal-Alvarez, said. “We believe Luckia’s significant commitment to Zitro products will bring positive outcomes for all.”

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SkillOnNet Goes Live with Captivating PG Soft Content



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Awarding-winning new games are a rich collection of video slots, 3D games and table games

Global entertainment brand SkillOnNet has announced that award-winning mobile game developer PG Soft’s portfolio is now live on its online casino platform.

PG Soft’s rich collection of video slots, 3D games and table games boasts remarkable aesthetics and captivating gameplay. Games now live on the SkillOnNet platform in multiple markets include recent hit titles like Safari Wilds, Mahjong Ways and Wild Bandito.

Both SkillOnNet and PG Soft are companies with a truly international outlook. PG Soft already has a presence in 103 countries and five continents and produces content that supports 23 languages and 100 different currencies.

The new deal will expand PG Soft’s reach even further. SkillOnNet operates more than 30 online casino brands in regulated markets across the globe including PlayOJO, Lucky Niki and Spin Genie while providing turnkey solutions to market-leading brands worldwide.

While the PGSoft rollout at SkillOnNet is global, there will be a particular focus on the British, MGA-licensed, Swedish and Danish markets.

The deal will further enhance the SkillOnNet platform, which offers an incredible selection of more than 3,000 third-party games from the biggest casino software providers in the world.

“PG Soft truly understands the art of building unique and remarkable casino games and puts entertainment and technical excellence at the forefront of everything it does,” the Head of Games for SkillOnNet, Jani Kontturi, said. “PG Soft has achieved an impressive amount since it launched in 2015 and we’re happy that we can be part of its success story.”

“This is an exciting deal that will help expand our reach,” the Senior Account Executive for PG Soft, Valters Garais, said. “SkillOnNet is a tier-one operator and software provider and we’re delighted to be partnering up with the best in the business.”

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RubyPlay Enters Italian Market with Expanded PokerStars Partnership



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Deal follows milestone signing and direct integration earlier in 2023

RubyPlay, an innovative B2B iGaming development studio, is making its first direct integration within the Italian market after signing with leading operator and Flutter Entertainment brand PokerStars.

The expanded agreement follows a successful launch with the operator earlier in 2023, which saw RubyPlay’s top-performing titles such as Shake Shake Money Tree and Diamond Explosion 7s go live.

The provider is set to create further bespoke titles for PokerStars in the near future, with Italian players now able to discover these alongside the rest of RubyPlay’s dynamic, forward-thinking portfolio.

Italy is a key market for many in the iGaming industry and a significant development for RubyPlay. It comes after the recent launch of its acclaimed Immortal Ways franchise, which has seen the provider exceed its own records for retention and engagement.

The move underscores the provider’s commitment to strategic growth in regulated markets worldwide and follows a year full of considerable growth. RubyPlay plans to extend its reach to the likes of Romania and Spain in 2024, continuing its strides in global expansion.

“We are proud to announce our expansion into the Italian market following a highly successful period with PokerStars,” the Chief Product Officer for RubyPlay, Dr Eyal Loz, said. “This strategic move marks our first direct integration in Italy, a key market with a dedicated player base eager to explore our diverse content.

“Our commitment to global growth in regulated markets continues as we look forward to introducing our titles in Italy and soon in Romania and Spain, furthering our significant strides in the industry.”

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